Amazon Prime Early Access: Apple TV 4K Available at Near Record-Low Price of $109.99

Update: While Amazon was selling the Apple TV 4K models at record-low prices of $104.49 for the 32GB model and $123.49 for the 64GB model earlier today, prices have increased slightly to $109.99 and $128.99 respectively. These are still terrific prices, however, so this remains an excellent opportunity to pick up one of Apple's streaming boxes.

Our original article remains as initially published below.


Amazon's fall Prime Early Access Sale has kicked off, and with it comes the best deal on the Apple TV 4K that we've ever seen. You can get the 32GB model for $104.49, down from $179.00.

You will need an active Amazon Prime subscription to see this deal, and many others during Prime Early Access. You can get one month of Amazon Prime for free when signing up this week, and afterwards the service will renew at $14.99 per month or $139 per year.

prime early access apple tvNote: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

This is the best price we've ever tracked on the 2021 Apple TV 4K. This is the model that comes with the A12 Bionic chip and the new Siri Remote. The 64GB model is also available at an all-time low price at $123.49, down from $199.00.


We will continue to track Prime Early Access deals as the event continues, so be sure to keep an eye on our front page for more news and on our main Prime Early Access article for more Apple deals. Remember that you can sign up for Amazon Prime for free for one month to take advantage of the deals.

Related Roundup: Apple Deals

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
govee floor lamp

CES 2026: Govee Announces New Matter-Connected Ceiling and Floor Lights

Sunday January 4, 2026 5:00 am PST by
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light. The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...
airpods pro 3 glitter

AirPods New Year's Deals Include Up to $99 Off AirPods Max, AirPods Pro 3, and AirPods 4

Sunday January 4, 2026 8:04 am PST by
Now that the calendar has flipped over into January, steep discounts on popular Apple products have become more rare after the holidays. However, if you didn't get a new pair of AirPods recently and are looking for a model on sale, Amazon does have a few solid second-best prices this week. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...
Belkin 25W Battery magnetic

CES 2026: Belkin Announces Magnetic Ring Power Bank, Modular Dock, and More

Sunday January 4, 2026 3:02 pm PST by
Belkin today announced a range of new charging and connectivity accessories at CES 2026, expanding its portfolio of products aimed at Apple device users. UltraCharge Pro Power Bank 10K with Magnetic Ring The lineup includes new Qi2 and Qi2.2 wireless chargers, magnetic power banks, a high-capacity laptop battery, and USB-C productivity accessories, with an emphasis on higher charging...
m4 macbook air blue 2

iPadOS and macOS 26.2 Double 5GHz Wi-Fi Bandwidth for Wi-Fi 6E Devices

Monday January 5, 2026 1:57 pm PST by
With the release of iPadOS 26.2 and macOS Tahoe 26.2, Apple has improved the Wi-Fi speeds for select Macs and iPads that support Wi-Fi 6E. Updated Wi-Fi connectivity specifications are listed in Apple's platform deployment guide. The M4 iPad Pro models, M3 iPad Air models, A17 Pro iPad mini, M2 to M5 MacBook Pro models, M2, M3, and M4 MacBook Air models, and other Wi-Fi 6E Macs and iPads now ...
AirPods Pro 3 Year of the Horse Feature

Apple Launches Year of the Horse AirPods Pro 3 for Lunar New Year

Monday January 5, 2026 11:28 am PST by
Apple has designed a limited edition version of the AirPods Pro 3 to celebrate Lunar New Year, and customers in select countries can purchase them starting today. The Year of the Horse Special Edition AirPods Pro 3 feature a unique horse emoji character that's otherwise unavailable. Customers in China, Hong Kong, Taiwan, Malaysia, and Singapore are able to buy the AirPods, and they'll be...

Top Rated Comments

ChromeAce Avatar
42 months ago
Yeah well a certain website warns caution, this model is approaching the end of its cycle.
Score: 11 Votes (Like | Disagree)
contacos Avatar
42 months ago
Here in Germany the prime sale is such a joke. I see discounts of like 28 cents on products ?
Score: 5 Votes (Like | Disagree)
kanki1985 Avatar
42 months ago
Great deal, I really dont care about any new model. The current appleTV is great at streaming (including HDR and Atmos) which is my primary use case and for that I don't need a more powerful hardware!
Score: 5 Votes (Like | Disagree)
jsavvy Avatar
42 months ago
At this price I snagged one without hesitation…won’t be upset if a new model comes out since my other streaming devices are getting slow and glitchy. Ok, maybe a little upset if the new version is $100 or less, but this is Apple we’re talking about.
Score: 4 Votes (Like | Disagree)
QCassidy352 Avatar
42 months ago
I have an Apple TV HD with a dying remote. The Siri Remote alone is $59. The whole Apple TV 4K for $50 more seems good. Don’t really care about a new model, these don’t change much from one gen to the next.
Score: 3 Votes (Like | Disagree)
Nautilus007 Avatar
42 months ago
New model incoming!
Score: 3 Votes (Like | Disagree)