Amazon Prime Early Access: Apple TV 4K Available at Near Record-Low Price of $109.99

Update: While Amazon was selling the Apple TV 4K models at record-low prices of $104.49 for the 32GB model and $123.49 for the 64GB model earlier today, prices have increased slightly to $109.99 and $128.99 respectively. These are still terrific prices, however, so this remains an excellent opportunity to pick up one of Apple's streaming boxes.

Our original article remains as initially published below.


Amazon's fall Prime Early Access Sale has kicked off, and with it comes the best deal on the Apple TV 4K that we've ever seen. You can get the 32GB model for $104.49, down from $179.00.

You will need an active Amazon Prime subscription to see this deal, and many others during Prime Early Access. You can get one month of Amazon Prime for free when signing up this week, and afterwards the service will renew at $14.99 per month or $139 per year.

prime early access apple tvNote: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

This is the best price we've ever tracked on the 2021 Apple TV 4K. This is the model that comes with the A12 Bionic chip and the new Siri Remote. The 64GB model is also available at an all-time low price at $123.49, down from $199.00.


We will continue to track Prime Early Access deals as the event continues, so be sure to keep an eye on our front page for more news and on our main Prime Early Access article for more Apple deals. Remember that you can sign up for Amazon Prime for free for one month to take advantage of the deals.

Related Roundup: Apple Deals

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
apple intelligence black

Report: Apple's AI Strategy Could Finally Pay Off in 2026

Tuesday December 30, 2025 9:01 am PST by
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues. The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
apple fitness 2026 1

Apple Teases 'Something Big' Coming Soon to Apple Fitness+

Tuesday December 30, 2025 2:11 pm PST by
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+. What's Apple Fitness+ Planning for the New Year? Something Big is Coming to Apple Fitness+ The Countdown Begins. Apple Fitness+ 2026 is Almost Here 2026 Plans Still Under ...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
Mac Pro Feature Blue

What's Happening With the Mac Pro?

Wednesday December 31, 2025 9:59 am PST by
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro. Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...
macbook air march 2020

Apple Says Final Intel MacBook Air and Apple Watch Series 5 Now 'Vintage'

Wednesday December 31, 2025 8:39 am PST by
Apple today added the final 13-inch MacBook Air powered by Intel processors, the Apple Watch Series 5, and additional products to its vintage products list. The iPhone 11 Pro was also added to the list after the iPhone 11 Pro Max was added back in September. The full list of products added to Apple's vintage and obsolete list today: MacBook Air (Retina, 13-inch, 2020) iPhone 8 Plus 128GB ...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
iphone 17 pro dark blue 1

iPhone 17 Pro and Pro Max Users Report Static Speaker Noise While Charging

Tuesday December 30, 2025 10:39 am PST by
iPhone 17 Pro and Pro Max owners are having trouble with the speakers of their devices, and have complained about a static or hissing noise that occurs when the iPhone is charging. There are multiple discussions about the issue on Reddit, the MacRumors forums, and Apple's Support Community, where affected users say there is a noticeable static noise "like an old radio." Some people report...

Top Rated Comments

ChromeAce Avatar
42 months ago
Yeah well a certain website warns caution, this model is approaching the end of its cycle.
Score: 11 Votes (Like | Disagree)
contacos Avatar
42 months ago
Here in Germany the prime sale is such a joke. I see discounts of like 28 cents on products ?
Score: 5 Votes (Like | Disagree)
kanki1985 Avatar
42 months ago
Great deal, I really dont care about any new model. The current appleTV is great at streaming (including HDR and Atmos) which is my primary use case and for that I don't need a more powerful hardware!
Score: 5 Votes (Like | Disagree)
jsavvy Avatar
42 months ago
At this price I snagged one without hesitation…won’t be upset if a new model comes out since my other streaming devices are getting slow and glitchy. Ok, maybe a little upset if the new version is $100 or less, but this is Apple we’re talking about.
Score: 4 Votes (Like | Disagree)
QCassidy352 Avatar
42 months ago
I have an Apple TV HD with a dying remote. The Siri Remote alone is $59. The whole Apple TV 4K for $50 more seems good. Don’t really care about a new model, these don’t change much from one gen to the next.
Score: 3 Votes (Like | Disagree)
Nautilus007 Avatar
42 months ago
New model incoming!
Score: 3 Votes (Like | Disagree)