Apple Watch Ultra's Customizable Action Button Can Launch Shortcuts, Plus a Whole Lot More

Later this week, Apple will launch the Apple Watch Ultra, a more rugged, capable smartwatch aimed at explorers, adventurers, and athletes. One of the many unique features of the $799 watch is the addition of a third button called the Action button. This article previews what you'll be able to do with it.

Apple Watch Ultra Orange Alpine Loop Action button 220907 big

Location of the Action Button

Colored in "International Orange," the indented, pill-shaped Action button is located beside the display on the left side of the Apple Watch Ultra's titanium case, in between the dual speakers and the siren.

Activating the Siren

Pressing and holding the Action button will activate the built-in 86-decibel siren, which can be heard from up to 600 feet (180 meters) away, and is meant to be used to attract help during an emergency.

ultra siren watch

Custom Actions

The Action button is also customizable, meaning it can perform whatever function the user configures for it. Apple Watch Ultra users are able to choose an initial function for the Action button when they set up their device. Later, they can adjust this choice in Settings, where a new section lists apps that support the button.

apple watch ultra action button
Apple's examples of what the button can be configured to do include starting Backtrack (which uses GPS data to create a path of where you've been so you can retrace your steps), starting a workout, and beginning a dive.

The Action button can also be assigned to system-level functions, like turning the Flashlight on and off, marking a Compass Waypoint, or starting the Stopwatch. In addition, Apple Watch Ultra users can pause the current function by pressing the Action and Side buttons together.

Assigning Shortcuts

Because the Action button is powered by the new App Intents APIs that Apple released at WWDC in June, Apple Watch Ultra users will be also able to assign Shortcuts to it, bringing huge potential for customization, like the ability to control smart home accessories.


Assigning a dedicated Shortcut to the Action button could also pave the way for additional, adaptive functionality. For instance, Shortcuts with location- or time-based actions could allow the Action button to perform different functions throughout the day.

Multifunction Use With Subsequent Presses

Depending on what app the Action button is being used to control, Apple Watch Ultra users will in some cases be able to choose additional actions for subsequent presses.

Apple envisions people using the Action button without looking at the screen, so a subsequent button press should flow logically from the first press, while also making sense in the current context.

action button mark segment
For example, a workout app might let the user start a triathlon with the first button press and switch to another segment with a subsequent press.

It's worth noting however that apps won't be able to assign functions to a long press of the Action button, since watchOS 9 reserves this interaction for the emergency SOS feature.

Final Thoughts

Apple's decision to add a third physical control to the Apple Watch Ultra in the form of the Action button doesn't just allow quick access to a range of system-provided functions. It also hands a new tool to third-party developers that will enable them to bring key app features to users at the press of a button.

Whether Apple intends to bring the Action button to its more affordable Apple Watch Series models in the future is an intriguing question, the answer to which may depend on just how versatile and indispensable it proves to be in the hands of Ultra users.

apple watch ultra 2
Priced at $799, the Apple Watch Ultra is available in a single 49mm size, with Trail, Ocean, and Alpine band options available. The new smartwatch can be pre-ordered now and launches alongside the second-generation AirPods Pro this coming Friday, September 23. For more on the Apple Watch Ultra's design and features, be sure to check out our dedicated roundup.

Related Roundup: Apple Watch Ultra 3
Related Forum: Apple Watch

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
imac video apple feature

Apple Makes Its Second-Biggest Acquisition Ever

Tuesday February 3, 2026 12:45 pm PST by
Apple recently acquired Israeli startup Q.ai for close to $2 billion, according to Financial Times sources. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019....
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...

Top Rated Comments

firewire9000 Avatar
44 months ago

I canceled my order because you cannot plan hikes with it. Completely useless for me.
Yes you can, I’ve been doing this since my Series 6. You only need two apps, Koomot for planning the route and WorkOutDoor for following it and registering the workout. Easy.
Score: 28 Votes (Like | Disagree)
DMG35 Avatar
44 months ago
This is the most excited I’ve been about Apple Watch in years. Can’t wait to get it!
Score: 18 Votes (Like | Disagree)
steve09090 Avatar
44 months ago
In the spirit of having 20% of posts being positive on Apple. I think it’s awesome and those who don’t like it… well, most people couldn’t care less that you don’t like it.

We shall see what people who actually have one, think of it.
Score: 17 Votes (Like | Disagree)
JForestZ34 Avatar
44 months ago
IMO it’s ugly. To each there own!!! I hope everyone enjoys it!!!!


James
Score: 13 Votes (Like | Disagree)
GuruZac Avatar
44 months ago
This Friday can’t come soon enough! First new watch in 3 years almost to the day and the first cellular model I’ve ever had. Series 0-> Series 2-> Series 5-> Ultra
Score: 10 Votes (Like | Disagree)
deeddawg Avatar
44 months ago
Apple Watch Ultra may have a great personality, but it's still really ugly....
Score: 9 Votes (Like | Disagree)