Apple Watch Ultra's Customizable Action Button Can Launch Shortcuts, Plus a Whole Lot More

Later this week, Apple will launch the Apple Watch Ultra, a more rugged, capable smartwatch aimed at explorers, adventurers, and athletes. One of the many unique features of the $799 watch is the addition of a third button called the Action button. This article previews what you'll be able to do with it.

Apple Watch Ultra Orange Alpine Loop Action button 220907 big

Location of the Action Button

Colored in "International Orange," the indented, pill-shaped Action button is located beside the display on the left side of the Apple Watch Ultra's titanium case, in between the dual speakers and the siren.

Activating the Siren

Pressing and holding the Action button will activate the built-in 86-decibel siren, which can be heard from up to 600 feet (180 meters) away, and is meant to be used to attract help during an emergency.

ultra siren watch

Custom Actions

The Action button is also customizable, meaning it can perform whatever function the user configures for it. Apple Watch Ultra users are able to choose an initial function for the Action button when they set up their device. Later, they can adjust this choice in Settings, where a new section lists apps that support the button.

apple watch ultra action button
Apple's examples of what the button can be configured to do include starting Backtrack (which uses GPS data to create a path of where you've been so you can retrace your steps), starting a workout, and beginning a dive.

The Action button can also be assigned to system-level functions, like turning the Flashlight on and off, marking a Compass Waypoint, or starting the Stopwatch. In addition, Apple Watch Ultra users can pause the current function by pressing the Action and Side buttons together.

Assigning Shortcuts

Because the Action button is powered by the new App Intents APIs that Apple released at WWDC in June, Apple Watch Ultra users will be also able to assign Shortcuts to it, bringing huge potential for customization, like the ability to control smart home accessories.


Assigning a dedicated Shortcut to the Action button could also pave the way for additional, adaptive functionality. For instance, Shortcuts with location- or time-based actions could allow the Action button to perform different functions throughout the day.

Multifunction Use With Subsequent Presses

Depending on what app the Action button is being used to control, Apple Watch Ultra users will in some cases be able to choose additional actions for subsequent presses.

Apple envisions people using the Action button without looking at the screen, so a subsequent button press should flow logically from the first press, while also making sense in the current context.

action button mark segment
For example, a workout app might let the user start a triathlon with the first button press and switch to another segment with a subsequent press.

It's worth noting however that apps won't be able to assign functions to a long press of the Action button, since watchOS 9 reserves this interaction for the emergency SOS feature.

Final Thoughts

Apple's decision to add a third physical control to the Apple Watch Ultra in the form of the Action button doesn't just allow quick access to a range of system-provided functions. It also hands a new tool to third-party developers that will enable them to bring key app features to users at the press of a button.

Whether Apple intends to bring the Action button to its more affordable Apple Watch Series models in the future is an intriguing question, the answer to which may depend on just how versatile and indispensable it proves to be in the hands of Ultra users.

apple watch ultra 2
Priced at $799, the Apple Watch Ultra is available in a single 49mm size, with Trail, Ocean, and Alpine band options available. The new smartwatch can be pre-ordered now and launches alongside the second-generation AirPods Pro this coming Friday, September 23. For more on the Apple Watch Ultra's design and features, be sure to check out our dedicated roundup.

Related Roundup: Apple Watch Ultra 3
Related Forum: Apple Watch

Popular Stories

iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
iOS 26

Apple Seeds iOS 26.2 and iPadOS 26.2 Release Candidates to Developers and Public Beta Testers

Wednesday December 3, 2025 10:33 am PST by
Apple today seeded the release candidate versions of upcoming iOS 26.2 and iPadOS 26.2 updates to developers and public beta testers, with the software coming two weeks after Apple seeded the third betas. The release candidates represent the final versions of iOS 26.2 and iPadOS 26.2 that will be provided to the public if no further bugs are found during this final week of testing....
Photos App Icon Liquid Glass

John Gruber Shares Scathing Commentary About Apple's Departing Software Design Chief

Thursday December 4, 2025 9:30 am PST by
In a statement shared with Bloomberg on Wednesday, Apple confirmed that its software design chief Alan Dye will be leaving. Apple said Dye will be succeeded by Stephen Lemay, who has been a software designer at the company since 1999. Meta CEO Mark Zuckerberg announced that Dye will lead a new creative studio within the company's AR/VR division Reality Labs. On his blog Daring Fireball,...
iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
Intel Inside iPhone Feature

Apple's Return to Intel Rumored to Extend to iPhone

Friday December 5, 2025 10:08 am PST by
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone. In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
ive and altman

Jony Ive's OpenAI Device Barred From Using 'io' Name

Friday December 5, 2025 6:22 am PST by
A U.S. appeals court has upheld a temporary restraining order that prevents OpenAI and Jony Ive's new hardware venture from using the name "io" for products similar to those planned by AI audio startup iyO, Bloomberg Law reports. iyO sued OpenAI earlier this year after the latter announced its partnership with Ive's new firm, arguing that OpenAI's planned "io" branding was too close to its...
iphone air camera

iPhone Air's Resale Value Has Dropped Dramatically, Data Shows

Thursday December 4, 2025 5:27 am PST by
The iPhone Air has recorded the steepest early resale value drop of any iPhone model in years, with new data showing that several configurations have lost almost 50% of their value within ten weeks of launch. According to a ten-week analysis published by SellCell, Apple's latest lineup is showing a pronounced split in resale performance between the iPhone 17 models and the iPhone Air....
iPhone 17 Pro Cosmic Orange

iPhone 17 Pro Lost a Camera Feature Pro Models Have Had Since 2020

Thursday December 4, 2025 5:18 am PST by
iPhone 17 Pro models, it turns out, can't take photos in Night mode when Portrait mode is selected in the Camera app – a capability that's been available on Apple's Pro devices since the iPhone 12 Pro in 2020. If you're an iPhone 17 Pro or iPhone 17 Pro Max owner, try it for yourself: Open the Camera app with Photo selected in the carousel, then cover the rear lenses with your hand to...

Top Rated Comments

firewire9000 Avatar
42 months ago

I canceled my order because you cannot plan hikes with it. Completely useless for me.
Yes you can, I’ve been doing this since my Series 6. You only need two apps, Koomot for planning the route and WorkOutDoor for following it and registering the workout. Easy.
Score: 28 Votes (Like | Disagree)
DMG35 Avatar
42 months ago
This is the most excited I’ve been about Apple Watch in years. Can’t wait to get it!
Score: 18 Votes (Like | Disagree)
steve09090 Avatar
42 months ago
In the spirit of having 20% of posts being positive on Apple. I think it’s awesome and those who don’t like it… well, most people couldn’t care less that you don’t like it.

We shall see what people who actually have one, think of it.
Score: 17 Votes (Like | Disagree)
JForestZ34 Avatar
42 months ago
IMO it’s ugly. To each there own!!! I hope everyone enjoys it!!!!


James
Score: 13 Votes (Like | Disagree)
GuruZac Avatar
42 months ago
This Friday can’t come soon enough! First new watch in 3 years almost to the day and the first cellular model I’ve ever had. Series 0-> Series 2-> Series 5-> Ultra
Score: 10 Votes (Like | Disagree)
deeddawg Avatar
42 months ago
Apple Watch Ultra may have a great personality, but it's still really ugly....
Score: 9 Votes (Like | Disagree)