Apple's Financial Chief Luca Maestri Sells Apple Shares Worth Over $16 Million

Apple's chief financial officer Luca Maestri sold 96,735 shares of Apple stock valued at around $16.9 million in two transactions completed on Wednesday, according to a filing with the U.S. Securities and Exchange Commission (SEC) released today.

apple cfo luca maestri
The transactions were made pursuant to a predetermined trading plan adopted by Maestri in November 2021 and modified in February 2022, in accordance with insider trading laws. Maestri still holds around 110,000 shares of Apple stock following the sale, according to the SEC filing.

Maestri joined Apple in 2013 and is part of the company's senior executive team, reporting directly to CEO Tim Cook. As chief financial officer, he oversees Apple's accounting, financial planning and analysis, treasury, investor relations, internal auditing, real estate, business support, and tax functions, according to Apple.

Apple's stock closed at $171.52 today and is up nearly 32% since mid-June. Last month, Apple reported a new June quarter record with $83 billion revenue, driven by sales of iPhones and the company's growing portfolio of services.

This story has been updated to reflect an amendment made to the SEC filing. The original form indicated that Maestri's predetermined trading plan was adopted in November 2020, but the amended form indicates the plan was adopted in November 2021.

Popular Stories

Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
ipad mini 7 feature red and blue

iPad Mini 8: Four Major New Features to Expect

Wednesday November 19, 2025 7:50 am PST by
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features. OLED Display The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
applecare apple care banner

Apple Brings New AppleCare+ Options to India

Tuesday November 18, 2025 8:42 am PST by
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time. Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
watchos 26 workout app

Apple Watch Users Claim Workout App Is Now Worse in Every Way

Thursday November 20, 2025 7:01 am PST by
Apple Watch owners have been voicing their frustration online over changes to the Workout app that Apple introduced in watchOS 26, with many finding the redesigned interface makes starting exercises difficult and exasperating. When Apple launched watchOS 26 in September, the Workout app went from large, easily tapped workout tiles to a scrolling, corner-button interface. Instead of tapping a ...
apple wallet drivers license feature iPhone 15 pro

Two More U.S. States Commit to Offering iPhone Driver's Licenses in Apple Wallet App

Thursday November 20, 2025 8:21 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. Earlier this week, Illinois became the 13th state in the U.S. to offer the feature. Subsequently, we shared a list of additional states that are committed...
android iphone airdrop quickshare

iPhone Users Can Now AirDrop Files to Android Devices

Thursday November 20, 2025 9:47 am PST by
Google today announced a new cross-platform feature that allows for file sharing between iPhone and Android users. With AirDrop on the iPhone and QuickShare on Pixel 10 devices, there is a new file transfer function available. The file sharing option works on Apple devices that include iPhone, iPad, and Mac, along with the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Fold....
ipad black friday 2025

The Best Early Black Friday iPad Deals

Thursday November 20, 2025 10:20 am PST by
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...

Top Rated Comments

TVreporter Avatar
43 months ago
Good for him - now he’ll be able to max out the ram on the upcoming Mac Pro.
Score: 53 Votes (Like | Disagree)
3304614 Avatar
43 months ago

Either he knows a recession is coming or come Fall, Apple stocks may be down. So he pulled the trigger. But good for him. ?
It is neither of those two reasons you just gave. This sale was part of a predetermined plan put into place years ago. It was a predetermined sale of a predetermined amount of shares at a predetermined date. If the stock price was down, the sale would have executed as planned. If the stock price was up, the sale would have executed as planned. If the economy was doing well, the sale would have executed as planned. If the economy was doing poorly, the sale would have executed as planned. If Apple had record profit, the sale would have executed as planned. If Apple had a surprise profit decline, the sale would have executed as planned. (So on and so forth.)

This is (one of many reasons) why company executives utilize plans like this to sell their shares (to avoid the appearance that they are selling based on any insider knowledge and such). It‘s called “Rule 10b5-1”.

(Note: I own no stock in Apple. No financial interest at all.)
Score: 45 Votes (Like | Disagree)
Joe Rossignol Avatar
43 months ago

Either he knows a recession is coming or come Fall, Apple stocks may be down. So he pulled the trigger. But good for him. ?
That's not how it works at all. Senior executives like Luca Maestri have a predetermined trading plan in accordance with insider trading laws.


Oh boy stock market in for a rude awakening anyway joe said it’s the best economy ever ???
Just FYI, AAPL is up nearly 32% since mid-June.
Score: 40 Votes (Like | Disagree)
Abazigal Avatar
43 months ago
Good for him.
Score: 18 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
43 months ago

That's not how it works at all. Senior executives like Luca Maestri have a predetermined trading plan in accordance with insider trading laws.


Just FYI, AAPL is up nearly 32% since mid-June.

It is neither of those two reasons you just gave. This sale was part of a predetermined plan put into place years ago. It was a predetermined sale of a predetermined amount of shares at a predetermined date. If the stock price was down, the sale would have executed as planned. If the stock price was up, the sale would have executed as planned. If the economy was doing well, the sale would have executed as planned. If the economy was doing poorly, the sale would have executed as planned. If Apple had record profit, the sale would have executed as planned. If Apple had a surprise profit decline, the sale would have executed as planned. (So on and so forth.)

This is (one of many the reasons) why company executives utilize plans like this to sell their shares (to avoid the appearance that they are selling based on any insider knowledge and such). It‘s called “Rule 10b5-1”.

(Note: I own no stock in Apple. No financial interest at all.)
Well explained. Thank you! ? ??
Score: 18 Votes (Like | Disagree)
incoherent_1 Avatar
43 months ago
I’d be smiling like a Bond villain too if I just made $16 mil!
Score: 11 Votes (Like | Disagree)