Rumor: iPhone 14 to Start at $799, Same as iPhone 13

Apple's forthcoming iPhone 14 base model will start at $799, the same entry price as last year's 6.1-inch iPhone 13, according to a new rumor coming out of East Asia.

iPhone 14 Lineup Feature Teal
According to a post from the account "yeux1122" on the Korean blog Naver, Apple will not increase the price of its upcoming entry-level flagship device in order to boost sales and offset declining demand amid the global smartphone market slowdown.

The decision to impose a price freeze on the 6.1-inch iPhone 14 this year is alleged to have been made "at the top executive level," despite the company facing increased production costs and continued supply chain unrest.

The source of the rumor is said to come from an unnamed "major U.S. financial institution" with a track record for accuracy, a claim that MacRumors is unable to independently verify.

If Apple does launch the iPhone 14 at the same entry-level price point as last year's iPhone 13, it would be the second year running that the price of Apple's base flagship 6.1-inch iPhone model has remained the same. The base iPhone 12 launched in 2020 with the same $799 price tag.

The big difference this year of course is that iPhone sizes are changing and there will be no 5.4-inch iPhone 14 mini. The iPhone 13 mini was the most affordable flagship option in 2021, starting at $699, but it turned out to be unpopular with customers, therefore Apple is focusing on larger iPhone sizes for its flagship devices in 2022.

Apple's forthcoming iPhone lineup will include a 6.1-inch iPhone 14, a 6.1-inch iPhone 14 Pro, a 6.7-inch iPhone 14 Max, and a 6.7-inch iPhone 14 Pro Max. Notably, the non-Pro models are not expected to feature any significant design changes, and rumors suggest they are likely to continue to use the same A15 chip that was introduced in the iPhone 13 series.

That contrasts with the iPhone 14 Pro models, which are expected to be powered by a faster A16 chip. They are also likely to do away with the display notch that has been a staple of Apple's flagship iPhones since 2017's iPhone X. Instead, the iPhone 14 Pro and iPhone 14 Pro Max are said to have some combination of a circular hole-punch cutout for the front-facing camera paired with a pill-shaped cutout to house key Face ID components.

The Naver account that today's rumor comes from has been the source of some accurate information in the past, including some details about the iPad mini 6 before it was launched.

The same account, did, however, incorrectly state that Apple would release an "iPad mini Pro" in the second half of 2021, which did not take place, so we are taking this latest rumor with a pinch of salt until other sources can corroborate it.

Related Roundup: iPhone 14
Tag: Naver
Buyer's Guide: iPhone 14 (Buy Now)
Related Forum: iPhone

Top Rated Comments

h3ysw5nkan Avatar
9 weeks ago
The regular iPhone should cost $699 typically. They jacked up the price for the regular model to $799 when introducing the mini, instead of lowering the price for the mini to $599.
Score: 56 Votes (Like | Disagree)
BootsWalking Avatar
9 weeks ago
According to a post from the account "yeux1122" on the Korean blog Naver...

LOL. We're digging deeper and deeper into the well to find rumors. Btw, my cousin's sister's ex-husband's gardner's friend-of-a-friend said the iPhone 14 will come in two new colors.
Score: 26 Votes (Like | Disagree)
HappyDude20 Avatar
9 weeks ago

According to a post from the account "yeux1122" on the Korean blog Naver...

LOL. We're digging deeper and deeper into the well to find rumors. Btw, my cousin's sister's ex-husband's gardner's friend-of-a-friend said the iPhone 14 will come in two new colors.
…what colors?
Score: 21 Votes (Like | Disagree)
avichou Avatar
9 weeks ago

The regular iPhone should cost $699 typically. They jacked up the price for the regular model to $799 when introducing the mini, instead of lowering the price for the mini to $599.
Hey what if the mini was just introduced to raise prices ,and planned to disappear 2 years later ?
Score: 19 Votes (Like | Disagree)
jayducharme Avatar
9 weeks ago
The iPhone 13 mini was the most affordable flagship option in 2021, starting at $699, but it turned out to be unpopular with customers
I wouldn’t say that. The people who bought the mini LOVE it. It’s just that apparently there weren’t enough of those people for Apple’s liking.
Score: 19 Votes (Like | Disagree)
im2fast4u Avatar
9 weeks ago
Introducing Shrinkflation to the tech world
Score: 15 Votes (Like | Disagree)

Related Stories

iphone 14 box seal

'iPhone 14' Name Surfaces on Alleged Packaging, All Models Said to Feature 6GB RAM, Pro Devices to Come in White Box

Tuesday August 30, 2022 4:27 am PDT by
A photo allegedly showing a sticker tab to seal an Apple product box appears to confirm the "iPhone 14" name for the company's upcoming 2022 iPhone series. The photo was highlighted by ShrimpApplePro on Twitter, linking to a post on the Chinese social media network Weibo. The validity of the image can't be confirmed, but it's not unusual to see images of iPhone packaging surfacing in the...
iphone 14 iphone 14 plus in hand feature

Apple Reportedly Scaling Back iPhone 14 Production as Customers Opt for Pro Models

Thursday September 22, 2022 6:19 am PDT by
Apple is reportedly scaling back production of the new iPhone 14 due to seemingly low demand for the latest iPhone, which features the same design as last year's iPhone and a one-year-old chip. According to supply chain employees who spoke to ITHome, Foxconn, who is Apple's largest supplier, has been instructed to dismantle at least five production lines that were previously making the...
iPhone 14 Dummies Single Pill Feature

Rumor: iPhone 14 Pro Display Cutouts Could Appear as a Single Wide Pill Shape When Turned On

Wednesday August 31, 2022 7:51 am PDT by
Update: Well-connected Bloomberg journalist Mark Gurman has since corroborated this rumor, saying the cutouts on the iPhone 14 Pro will look like "one wide pill." It's been almost 12 months since rumors first suggested that Apple's upcoming iPhone 14 Pro models will feature both hole-punch and pill-shaped cutouts near the top of the display. While this design detail has since been corroborate...
iPhone 14 Pro Lineup Feature Purple

When Is the iPhone 14's Launch Date?

Sunday August 28, 2022 2:00 am PDT by
Update: Apple has now confirmed that the iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max will be available for pre-order on September 9, before launching on September 16 (except the iPhone 14 Plus, which launches on October 7). Apple has now announced that it will hold an event on Wednesday, September 7 where it is highly likely to unveil the iPhone 14 lineup – so when are...
maxresdefault

Unbox Therapy Shares Hands-On Look at iPhone 14 Pro Max Replica

Monday May 16, 2022 4:40 am PDT by
YouTuber Unbox Therapy has shared a hands-on look at the iPhone 14 Pro Max using what he claims is a one-to-one replica created by third-party case makers with access to detailed schematics and dimensions for Apple's new upcoming flagship smartphone. As with the iPhone 13 Pro lineup, in 2022, we are expecting a 6.1-inch iPhone 14 Pro and a 6.7-inch iPhone 14 Pro Max, but this time the Pro...
iPhone 14 Plus case

'iPhone 14 Plus' Rumored as Actual Name of Standard 6.7-Inch Model

Wednesday August 31, 2022 10:45 am PDT by
Apple is expected to announce four new iPhone 14 models at its September 7 event, including a standard 6.7-inch model that has been widely referred to as the "iPhone 14 Max" in rumors. However, the device could actually end up having a different name. According to a photo of an alleged iPhone case from Apple, shared by Twitter user "Tommy Boi," the new 6.7-inch model might actually be named...
iPhone 14 Pro Purple Side by Side Black

When Are iPhone 14 Pre-Orders?

Saturday August 27, 2022 2:00 am PDT by
Update: Apple has now confirmed that the iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max will be available for pre-order on September 9, before launching on September 16 (except the iPhone 14 Plus, which launches on October 7). Apple has now announced that it will hold an event on Wednesday, September 7 where the company is highly likely to unveil the iPhone 14 lineup – so...
iPhone 14 Pro Lineup Feature Purple

Apple Continues to Diversify Suppliers Ahead of iPhone 14 Launch

Friday July 22, 2022 3:04 am PDT by
Apple has added to its list of suppliers for the iPhone 14 series in a bid to avoid potential supply chain shortages when mass production of the devices begins, according to analyst Ming-Chi Kuo. In a series of tweets, Kuo said components from SG Micro have passed quality certification for the high-end iPhone 14 models, meaning the Chinese company has been greenlighted to supply components...

Popular Stories

USB C Over Lightning Feature

EU Passes Law to Switch iPhone to USB-C by End of 2024

Tuesday October 4, 2022 3:30 am PDT by
The European Parliament today voted overwhelmingly in favor of enforcing USB-C as a common charging port across a wide range of consumer electronic devices, including the iPhone and AirPods, by the end of 2024. The proposal, known as a directive, forces all consumer electronics manufacturers who sell their products in Europe to ensure that a wide range of devices feature a USB-C port. This...
General iOS 16 Feature Yellow

10 New iOS 16 Features Coming Later This Year

Monday October 3, 2022 2:41 pm PDT by
iOS 16 was released to the public three weeks ago with a customizable Lock Screen, the ability to edit iMessages, improvements to Focus modes, and much more. And in the coming months, iPhone and iPad users have even more new features to look forward to. We've rounded up 10 new features coming to the iPhone and iPad later this year, according to Apple. Many of the features are part of iOS...
magsafe charger orange

Apple Releases New MagSafe Charger Firmware

Tuesday October 4, 2022 12:09 pm PDT by
Apple today released updated firmware for the MagSafe Charger that is designed to work with the iPhone 12 and later and the AirPods Pro 2. The new firmware is version 10M1821, up from the prior 10M229 firmware. Note that in the Settings app, you'll see a different version number than the firmware number, with the update displayed as version 255.0.0.0 (the prior firmware was 247.0.0.0). The...
maxresdefault

Video: AirPods Pro 2 vs. Bose QuietComfort II

Monday October 3, 2022 12:50 pm PDT by
Apple on September 23 officially launched the second-generation version of the AirPods Pro, introducing updated Active Noise Cancellation, Adaptive Transparency, improved sound, and more. Right around the same time, Bose introduced new QuietComfort II earbuds with many similar features, so we thought we'd compare the two to see which has the edge. Subscribe to the MacRumors YouTube channel for ...
iOS 16

Apple Preparing iOS 16.0.3 With More Bug Fixes Following iPhone 14 Launch

Monday October 3, 2022 7:53 am PDT by
iOS 16.0.2 was released last month with several bug fixes for iPhone 14 issues, excessive copy and paste permission prompts, and more. Now, evidence suggests that Apple is planning to release iOS 16.0.3 with additional bug fixes. Evidence of an upcoming iOS 16.0.3 software update has shown up in MacRumors analytics logs, which have been a reliable indicator in the past. There are several...
ipad pro m1 feature

Gurman: Apple Event This October Remains Unlikely, No Touch ID for iPhone 15

Sunday October 2, 2022 6:41 am PDT by
Apple is developing new iPad Pro, Mac, and Apple TV models, and at least some of these products will be released in October, according to Bloomberg's Mark Gurman. However, Gurman continues to believe that Apple is unlikely to hold an event this month. In the latest edition of his Power On newsletter, Gurman said "the big iPhone 14 unveiling last month was probably it for Apple in 2022 in...
General YouTube Feature 1

You May Soon Need to Be a YouTube Premium Subscriber to Watch 4K Videos

Monday October 3, 2022 4:29 am PDT by
YouTube may make watching videos in 4K quality on the platform exclusive to only YouTube Premium subscribers, according to screenshots posted by users on Twitter and Reddit. On Reddit (1,2) and Twitter, some users have started to recently notice that on iOS, and presumably across other platforms also, YouTube is now saying that in order to watch videos in 4K, the user must be a paying...
Apple SIM Card

Apple SIM No Longer Available for Activating New Cellular Data Plans on iPads

Sunday October 2, 2022 8:04 am PDT by
As of October 1, Apple SIM is no longer available for activating new cellular data plans on supported iPad models, according to an Apple support document. Introduced in 2014, the Apple SIM was designed to allow iPad users to activate cellular data plans from multiple carriers around the world. Initially, the Apple SIM was a physical nano-SIM card, but it was embedded inside later iPad Pro...