TikTok Announces Launch of Hashtag Content Filters and New Safety Tools

TikTok has announced new content moderation tools for the short-form video platform to make it safer for children, along with new hashtag filters for its For You and Following feeds.

tiktok logo
The first version of its new system to restrict certain types of content from being viewed by teens is called "Content Levels," which is due to launch in the next few weeks.

While adult content is banned on the platform, TikTok says some content in the app may contain "mature or complex themes that may reflect personal experiences or real-world events that are intended for older audiences." Content Levels is designed to classify such content and assign to it a maturity score, which will keep it from being seen by users aged between 13 and 17.

Initially, TikTok says Trust and Safety managers will assign the scores to increasingly popular videos or those reported by users in the app, and the system will be expanded over time to offer filtering options for the entire community, not just teens. In its finished version, the system will ultimately allow creators to classify their content, similar to the way movies, TV shows, and video games use age ratings.

In addition to Content Levels, TikTok will soon launch hashtag filters that provide users with a new level of control over what appears in the For You and Following pages. Users will be able to designate specific words or hashtags they don't want to see in their feeds, and the app will automatically filter them out.

The feature is intended to go beyond merely filtering out mature or problematic content, and could also be used to stop TikTok's algorithm surfacing topics that users are sick of seeing or that they just don't care about. TikTok's example is using it to block dairy or meat recipes if you're going vegan, or to stop seeing DIY tutorials after a home project is completed.

The new content moderation features follow a 2021 Congressional inquiry into social apps like TikTok regarding how their algorithmic recommendations could be promoting harmful eating disorder eating content to younger users. More recently, TikTok was also sued by parents whose children died after attempting dangerous challenges allegedly seen on the platform.

Tag: TikTok

Popular Stories

iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

New iPhone 17 Pro Details: Brighter Display, Best Battery Life, and More

Wednesday September 3, 2025 5:33 am PDT by
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors. According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro's Biggest Design Mystery is Finally Solved

Friday September 5, 2025 9:33 am PDT by
Apple is set to unveil the iPhone 17 series in just four days from now, and the biggest design mystery surrounding the Pro models has finally been solved. In a report outlining his expectations for Apple's event next week, Bloomberg's Mark Gurman said the iPhone 17 Pro models will have "a new cutout area on the bottom two-thirds of the phone that doubles as the wireless charging area."...
iPhone 16 Battery Life Feature

iOS 26's New Battery Life Mode is Limited to These iPhone Models

Wednesday September 3, 2025 1:19 pm PDT by
iOS 26 introduces an Adaptive Power Mode on the iPhone, alongside the existing Low Power Mode. Apple says Adaptive Power Mode can make "performance adjustments" when necessary to extend an iPhone's battery life, including slightly lowering the display brightness, allowing some activities to "take longer," and automatically turning on Low Power Mode when the iPhone's remaining battery life...
iPhone 17 Pro Dark Blue and Orange

iPhone 17 and iPhone 17 Pro: Release Date and Pre-Orders

Sunday September 7, 2025 3:15 pm PDT by
Apple will be holding its annual iPhone event on Tuesday, September 9, to unveil the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. Assuming that Apple sticks to its familiar pattern, the iPhone 17 series should be available to pre-order starting Friday, September 12 at 5 a.m. Pacific Time / 8 a.m. Eastern Time. The release date for the devices should be one week later, on Fr...

Top Rated Comments

MBHockey Avatar
41 months ago
why are people still using this chinese spyware?
Score: 10 Votes (Like | Disagree)
Apple_Robert Avatar
41 months ago
TikTok and safety measures is an oxymoron.
Score: 9 Votes (Like | Disagree)
Mac Fly (film) Avatar
41 months ago
Where is the button for teens called "Delete Tik Tok from face of Earth"?
Score: 7 Votes (Like | Disagree)
Rocko99991 Avatar
41 months ago
This app needs to burn in hell.
Score: 4 Votes (Like | Disagree)
d5aqoëp Avatar
41 months ago
Please ban this app.
Score: 3 Votes (Like | Disagree)
rp100 Avatar
41 months ago
weird, my iPhone already has a feature which handles this “problem”:

Attachment Image
Score: 3 Votes (Like | Disagree)