Apple's Online Store Down Ahead of WWDC Keynote Event
Apple's online storefront has gone down ahead of the Worldwide Developers Conference keynote event, which is scheduled to start at 10:00 a.m. Pacific Time.
It has been several years since Apple released new hardware at WWDC, but the fact that the store is down suggests that we may be seeing some new devices today. Apple routinely closes the online store in the hours leading up to special events where new products are expected.
This is the first time that Apple's online store has gone down ahead of WWDC since 2017, when several hardware refreshes were announced for the iPad Pro, MacBook, MacBook Air, MacBook Pro, and iMac. WWDC 2017 also saw Apple preview the iMac Pro and the original HomePod, which did not launch until December 2017 and February 2018, respectively.
Rumors have suggested that Apple could unveil the new 2022 MacBook Air at WWDC, with the device expected to feature a redesigned chassis that's more MacBook-like with no taper, several new iMac-like color options, white bezels, a white keyboard, and possibly, a faster M2 chip.
MacRumors.com will be offering news coverage and a live accounting of the WWDC keynote. Twitter users can also follow @MacRumorsLive for live updates.
Popular Stories
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices.
Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac:
Model
Starting Price
Model
Starting Price
Change
iPhone 16
$799
iPhone 17
...
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors.
According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging."
Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs.
We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else.
iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
