Apple-Commissioned Report Says App Tracking Transparency Hasn't Significantly Benefitted Company
Apple is unlikely to have seen a significant financial benefit from App Tracking Transparency since the privacy feature launched last year, according to Kinshuk Jerath, Professor of Business in the Marketing Division at Columbia Business School.
In an Apple-commissioned report, Jerath said claims that billions of advertising dollars moved from companies like Meta to Apple due to the introduction of App Tracking Transparency are "speculative" and "lack supporting evidence."
Jerath provided three reasons for his opinion:
- Apple's Search Ads business is a small part of the overall mobile advertising market
- Growth in Apple's Search Ads business predated the introduction of App Tracking Transparency and is likely driven in part by other factors, such as continued overall growth of mobile ads and app install ads and the expansion of the Search Ads business to China in July 2021
- Apple provides a prompt during the iOS setup process that enables users to turn off Personalized Ads on their device
In October 2021, the Financial Times reported that App Tracking Transparency had resulted in a "windfall" for Apple's advertising business. The report claimed that Apple's share of the mobile app advertising market tripled in the six months after the feature was introduced. Apple said the feature was designed to protect users and not to advantage the company.
Apple did not provide any internal figures to support the report's findings.
Related Stories
Germany's Federal Cartel Office, the Bundeskartellamt, has initiated proceedings against Apple to investigate whether its tracking rules and anti-tracking technology are anti-competitive and self-serving, according to a press release.
The proceeding announced today will review under competition law Apple's tracking rules and specifically its App Tracking Transparency Framework (ATT) in order ...
Apple is aiming to triple its ad revenue from $4 billion per year to double-digit figures by expanding its advertising to more apps, according to Bloomberg's Mark Gurman.
Currently, Apple ads appear in App Store app searches, where developers pay for promoted spots in results, as well as more standard ads that appear in the News and Stocks apps. Apple also generates revenue with commercials...
Thursday September 22, 2022 5:12 am PDT by
Sami FathiMeta is facing a new proposed class action lawsuit that accuses it of tracking and collecting the personal data of iPhone users, despite features and policies made by Apple which are meant to stop that same type of tracking.
In August, it was revealed that with the Facebook and Instagram apps, Meta can track all of a user's key taps, keyboard inputs, and more, when using the in-app browser....
Apple today announced it is expanding its offering of how developers can promote their apps on the App Store, helping developers expand their reach and making it easier to discover more of what the App Store has to offer.
Until now, Apple has offered developers two ad opportunities on the App Store: in the Search tab and within the Search results page. Both ad placements have been a...
Apple plans to begin showing search ads in its Maps app on the iPhone starting next year, according to Bloomberg's Mark Gurman.
"I believe the engineering work is already underway to launch search ads in the Apple Maps app, and we should begin to see it be implemented sometime next year," wrote Gurman, in the subscriber-only version of his "Power On" newsletter today.
Ads in the Apple...
In a letter sent to Federal Trade Commission (FTC) chair Lina Khan today, four U.S. legislators said the FTC should "investigate Apple and Google's role in transforming online advertising into an intense system of surveillance," according to The Wall Street Journal.
Apple and Google "knowingly facilitated harmful practices by building advertising-specific tracking IDs into their mobile...
Starting with iOS 15 and iPadOS 15, Apple introduced a new "Personalized Ads" toggle during the setup process that makes it easier for users to turn off personalized ads in Apple apps such as the App Store, Apple News, and Stocks.
In a presentation shared with advertisers, obtained by MacRumors, Apple cited internal data showing that, in the first quarter of 2022, 78% of iOS 15 and iPadOS 15 ...
Facebook has been in a feud with Apple since the iPhone maker introduced its App Tracking Transparency feature that lets users opt out of being tracked across apps on its platforms. In the past, however, Apple reportedly discussed potential "revenue-sharing arrangements" with Facebook that could have given Apple a "slice of Facebook's revenue." According to The Wall Street Journal, which...
Popular Stories
Sunday September 25, 2022 2:27 pm PDT by
Sami FathiA YouTuber has put Apple's claims for the durability of the Apple Watch Ultra to the test by putting it up against a drop test, a jar of nails, and repeated hits with a hammer to test the sapphire crystal protecting the display.
TechRax, a channel popular for testing the durability of products, first tested the Apple Watch Ultra by dropping it from around four feet high. The Apple Watch...
Sunday September 25, 2022 10:57 am PDT by
Sami FathiAs we approach the end of a busy product release season for Apple with only new iPads and Macs left to be announced over the next month or so, we're also setting our sights on 2023. Apple is rumored to have several major products in the pipeline for next year, including new Macs, a new HomePod, a VR/AR headset, and so much more.
Other than new iPhones and Apple Watches, which are expected...
An Apple Watch Ultra user has modified their new device's casing to add a brushed finish and remove the orange color of the Action Button in an effort to make it more visually appealing.
The Apple Watch Ultra offers the first complete redesign of the Apple Watch since the product line's announcement in 2014, and while the design has been met with praise from many users, some have criticized...
Monday September 26, 2022 7:34 am PDT by
Sami FathiToday marks exactly two weeks since Apple released iOS 16 to the public. Besides the personalized Lock Screen, major changes in Messages, and new features in Maps, the update has also seen its fair share of bugs, performance problems, battery drain, and more.
After major iOS updates, it's normal for some users to report having issues with the new update, but such reports usually subside in...
Earlier this month, Apple announced that iOS 16.1 will enable a new Live Activities feature that allows iPhone users to stay on top of things that are happening in real time, such as a sports game or a food delivery order, right from the Lock Screen. On the iPhone 14 Pro and Pro Max, Live Activities also integrate with the Dynamic Island.
Premier League match in Dynamic Island via Paul Bradford ...
Monday September 26, 2022 6:23 am PDT by
Sami FathiiPhone 14 Pro customers on the Verizon network in the U.S. are reporting issues with slow and unreliable 5G cellular connections and calls randomly dropping.
Several threads on Reddit (1,2,3) and the MacRumors forums chronicle issues faced by Verizon customers and Apple's latest iPhone. According to user reports, signal strength on the iPhone 14 Pro is unreliable and weak, while other...
Sunday September 25, 2022 6:50 am PDT by
Sami FathiApple may decide to release its remaining products for 2022, which include updated iPad Pro, Mac mini, and 14-inch and 16-inch MacBook Pro models, through press releases on its website rather than a digital event, according to Bloomberg's Mark Gurman. In his latest Power On newsletter, Gurman said that Apple is currently "likely to release its remaining 2022 products via press releases,...
The most recent beta of iPadOS 16.1 expands the controversial Stage Manager feature to older iPads, allowing it to work with iPad Pro models that have an A12X or A12Z chip, according to information Apple provided to Engadget.
The beta also removes the external display support from Stage Manager for the current time, with the feature set to return in a later iPadOS 16 update. Apple's...
Apple today released new betas of iOS 16.1 and iPadOS 16.1 to developers, tweaking some of the functionality that's been introduced in prior betas and in the case of iPadOS 16.1, adding a major new feature to Stage Manager.
We've rounded up everything new in both betas below.
Wallpaper Updates
Apple has updated the Wallpaper section of the Settings app to allow users to swap between...
Apple Watch Ultra has been endorsed by American musician and famous watch collector John Mayer, who has been showing off the new device on his Instagram account.
"Been wearing the Apple Watch Ultra for a week... and it's great," writes Mayer over a photo of the watch. "The first Apple Watch that excited me as a mechanical watch collector." "It's loaded with capability and what I call...
Top Rated Comments
Just like that other report about the success of third party apps on the App Store.
"Can you show us some data to support that?"
"No"
Super convincing Apple.
Dual monitor is also nice when you do simple spreadsheets, because you can use then 2nd monitor for important stuff like MR.?