Apple Promotes Apple Card in New 'Chocolate' Ad

Apple today shared a new ad focused on the Apple Card, highlighting the convenience of having a card-free payment option and the simple sign up process.


In the spot, a man in a store pops a chocolate bar in his mouth before realizing he doesn't have his wallet on him to pay for it. He frantically checks all of his pockets at the checkout while people wait impatiently behind him.

Eventually, he pulls out his iPhone, opens up the Wallet app, and applies for an ‌Apple Card‌ right there in line. He's approved within minutes, and is able to use the ‌Apple Card‌ on his phone for his purchase. "Reboot your credit card," reads the tagline, with additional information available in the video's description.

Get the simplicity of Apple in a credit card. Apply in minutes and use right away. No fees, unlimited Daily Cash back, and you can share with whoever you call family.

‌Apple Card‌ is available in the United States only and it is a convenient iPhone-based credit card issued by Apple in partnership with Goldman Sachs. It is linked to Apple Pay and built right into the Wallet app, but it also works like a traditional credit card.

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
imac video apple feature

Apple Makes Its Second-Biggest Acquisition Ever

Tuesday February 3, 2026 12:45 pm PST by
Apple recently acquired Israeli startup Q.ai for close to $2 billion, according to Financial Times sources. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019....
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...

Top Rated Comments

I7guy Avatar
50 months ago

In the past two days I have been behind three people at the grocery store who paid with their phone. In all cases it took them more time to fumble with the phone, use face ID and put the phone close to the terminal than it did for me to tap my debit card. What a ridiculous problem looking for a solution.
In many place, people don't understand they can pre-authenticate. When their turn at the register comes up just tap the terminal. Done in the blink of an eye. Of course, if you don't have your debit card in hand and you have to fumble with your wallet...it's in the same boat.
Score: 25 Votes (Like | Disagree)
JosephAW Avatar
50 months ago
Before I watch it I’ll bet it says “sequences shortened” at the bottom. :rolleyes:

Update: Yep.

Also the battery icon is not realistic. Would be at 2% for most people.

Attachment Image
Score: 24 Votes (Like | Disagree)
Stromos Avatar
50 months ago
Amazing to me how people still to this day look at me like I'm a wizard when I tap my Apple Watch and don't even pull up my sleeve anymore. So convenient.

Controversial Statement: The one thing that I took as a positive about the whole pandemic was it finally lit a fire for places to update POS systems to fully accept contactless. Not everyone did it but the number of places jumped significantly.
Score: 19 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
50 months ago

Before I watch it I’ll bet it says “sequences shortened” at the bottom. :rolleyes:

Update: Yep.

Also the battery icon is not realistic. Would be at 2% for most people.
I'm surprised Apple did not use the new Alpine green iPhone.
Score: 10 Votes (Like | Disagree)
CarlJ Avatar
50 months ago

In the past two days I have been behind three people at the grocery store who paid with their phone. In all cases it took them more time to fumble with the phone, use face ID and put the phone close to the terminal than it did for me to tap my debit card. What a ridiculous problem looking for a solution.
Well one anecdote obviously invalidates an entire system. I've been behind people using their phones and it took them precisely as long to tap their phone as it takes to tap a debit card. Only there's no need to carry a plastic card, while you probably do have other reasons for carrying your phone.
Score: 10 Votes (Like | Disagree)
Deguello Avatar
50 months ago

In the past two days I have been behind three people at the grocery store who paid with their phone. In all cases it took them more time to fumble with the phone, use face ID and put the phone close to the terminal than it did for me to tap my debit card. What a ridiculous problem looking for a solution.
I’m usually behind the people who only start digging for their cards once they have a total. Then they have to remember how to insert it or tap it.

I‘ve already paid with my watch in less time, so I guess there are slow people in both camps.
Score: 8 Votes (Like | Disagree)