Apple Highlights iPad Air M1 Chip, Colors and Other Features in New Ad

It is the official launch day for the updated M1 iPad Air and 5G iPhone SE, which means Apple is beginning to advertise its new products. On its YouTube channel, Apple today shared an ad focused on the new ‌iPad Air‌.


Called "Election," the spot features a group of students using the ‌iPad Air‌ to create campaigns for a high school election. The ‌iPad Air‌'s camera, Apple Pencil support, 5G connectivity, messaging, keyboard compatibility, and other features are shown off.

Introducing the new iPad Air. Supercharged by the Apple M1 chip. In five amazing colors. 10.9-inch Liquid Retina display with 5G. (Cellular models subject to availability. Accessories sold separately.) 12MP Ultra Wide front camera with Center Stage. And, of course, it works with Apple Pencil and Magic Keyboard.

"Your next computer is not a computer," reads the tagline for the video. Apple has used this phrasing in the past for various iPads, including the iPad Pro. The ‌iPad Air‌ is now quite similar to the ‌iPad Pro‌ as both tablets feature the same ‌M1‌ chip and Center Stage camera setup.

Pricing on the ‌iPad Air‌ begins at $599 and it is available from Apple's website and Apple retail stores.

Related Roundup: iPad Air
Buyer's Guide: iPad Air (Neutral)
Related Forum: iPad

Top Rated Comments

nepalisherpa Avatar
11 months ago
All of that can be done with older iPads as well. Apple, give us a more advanced iPadOS to utilize that M1.
Score: 13 Votes (Like | Disagree)
MacFather Avatar
11 months ago
Better display, better speakers, better biometric authentication. Still fast enough with 4x more storage at same $599.

Score: 13 Votes (Like | Disagree)
japanime Avatar
11 months ago
Sparks in an Apple commercial?

THERE IS A GOD!


Score: 8 Votes (Like | Disagree)
ufgatorvet Avatar
11 months ago
Got mine today. Obviously snappier response, transferring files and editing video quicker, center stage not gimmicky but useful. YMMV

Great update from Air 4 --> 5. With trade in, cost was ~$250. Works with my existing MK and pencil.

Not sure why all the hate about this update. This device checks all the boxes for what it is supposed to be.

PS: I for one don't mind incremental upgrades, since it reduces overall costs with having not to replace accessories, etc.
Score: 5 Votes (Like | Disagree)
imnotthewalrus Avatar
11 months ago

Not sure why all the hate about this update. This device checks all the boxes for what it is supposed to be.
Thank you. Finally a voice of reason.
Score: 5 Votes (Like | Disagree)
BWhaler Avatar
11 months ago
This was a great update to an already strong offering.
Score: 5 Votes (Like | Disagree)

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