Dutch Regulator Says Apple Shouldn't Force Dating Apps to Offer Separate App for Alternative Payments

The Netherlands Authority for Consumers and Markets (ACM) today fined Apple an additional five million euros for allegedly failing to satisfy the requirements it set regarding alternative payment systems for dating apps. This is the fourth consecutive week that the ACM has fined Apple, with the total penalty now standing at 20 million euros.

iOS App Store General Feature JoeBlue
In a press release, the ACM said that Apple's requirement that dating app providers must submit a separate app binary in the Netherlands if they wish to offer alternative payment systems is unreasonable and disadvantageous.

The ACM said it also has concerns about a number of other requirements set by Apple, such as forcing dating apps to choose between the App Store's standard in-app purchase system or alternative payment systems. The competition regulator has previously said that dating apps must be able to offer both options in the Netherlands.

The ACM will continue to fine Apple five million euros per week, up to a maximum of 50 million euros, until it feels the company has fully complied with the order.

Earlier this month, Apple provided additional details for dating apps wishing to offer alternative payment systems in the Netherlands, including that it will charge a 27% commission on purchases made in dating apps that use alternative payment systems.

Apple has appealed the ACM's order, arguing that alternative payment systems in the App Store pose privacy and security risks for customers. Apple also said it would be unable to assist customers with refund requests, subscription management, and other issues encountered when purchasing digital goods and services through alternative systems.

Popular Stories

Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
applecare apple care banner

Apple Brings New AppleCare+ Options to India

Tuesday November 18, 2025 8:42 am PST by
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time. Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
Apple Wallet ID Illinois

iPhone Driver's License Feature Launching in Illinois

Tuesday November 18, 2025 8:47 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting this Wednesday, November 19, the feature will be available to residents of Illinois. The announcement confirmed that the...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
apple silicon mac lineup 2024 feature purple m5

Apple's 2026 Mac Plans

Friday November 14, 2025 3:23 pm PST by
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
CarPlay Liquid Glass Dark

Here's When Tesla is Expected to Add Support for Apple CarPlay

Sunday November 16, 2025 6:49 am PST by
In his Power On newsletter today, Bloomberg's Mark Gurman reiterated that Tesla plans to add Apple CarPlay support to its vehicles "in the coming months." This is easily the biggest news for the regular version of CarPlay in years, should Tesla actually follow through with offering the system in its vehicles. As noted by Gurman, this would be a stunning reversal for Tesla and its CEO Elon ...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...

Top Rated Comments

erikkfi Avatar
49 months ago
I suspect Apple is going to come to regret undertaking thermonuclear war on a European nation's regulatory body. You've got to think that the EU regulators are closely watching the way Apple is thumbing its nose at the situation and repeatedly violating both the letter and spirit of what the Netherlands agency is trying to do here.
Score: 22 Votes (Like | Disagree)
wanha Avatar
49 months ago

WHAT THE HELL DO THEY WANT APPLE TO DO? Honestly, send them a note stating, step by step, what The Government Thy God wants Apple to do. Until then, screw it all, because nothing Apple does will be enough to stop additional fines, it seems...
Do you honestly not understand what they want Apple to do?

I mean, this isn't very complicated, but let me break it down for you:

The Dutch regulator has ordered Apple to give users multiple payment options.

Apple won't oblige and is instead forcing app developers to either choose to include Apple's own payment processor or an an outside party, but won't allow both.

It would seem the reason Apple is doing this is that they are counting on app developers not bothering to do all that work for a market as small as the Netherlands, thereby forcing the status quo to remain in place.
Score: 21 Votes (Like | Disagree)
Danfango Avatar
49 months ago
Dating apps are the one place apple should have control over payments. They are universally nasty rip off scum and the regulator here is doing the end users a disservice at the whim of the business.
Score: 16 Votes (Like | Disagree)
kc9hzn Avatar
49 months ago
Match Group already has it set up so you can get a subscription outside of the App Store and use it on the iOS app. And I’d trust Apple’s IAP policies over Match Group’s (Match Group is notorious for phantom subscriptions and locking you into long term subscriptions instead of monthly, and they’ve been caught with the “fake profile messages you to get you to pay for the upgrade that let’s you send messages” con before). Why is it always the most dodgy of developers complaining over Apple’s take?
Score: 15 Votes (Like | Disagree)
BC2009 Avatar
49 months ago
The ACM is ridiculous. Expecting a multinational company like Apple to be able to special case dating apps in a specific country WITHOUT making developers submit 2 versions of the app shows a complete misunderstanding of how software development works.

A reason it has to be a separate sku AND pick one form of payment is so Apple SDK can carve out this special case without breaking every other kind of app and all apps for every other country.

This should simply be a link out to their website to pay. It warns the user and then launches Safari (not in-app WebView) and let’s the user go deal with the website to subscribe. This is what they should all agree on. In-app has the money go through Apple and web based has the money go through third party. And then tell them to account for Apple’s commission separately.

Apple should NOT have to provide or allow third party in-app purchasing because it can be abused to look like Apple purchasing and can confuse the user. Apple should also not be preventing links to purchasing on the open web.
Score: 12 Votes (Like | Disagree)
elvisimprsntr Avatar
49 months ago
As Ive said before, "Dating" apps is a polite term for legal prostitution, which the Netherlands does not want to share the revenue with Apple. Government officials are likely the ones using said "Dating" apps, which they would like to prevent their significant others from finding out.
Score: 9 Votes (Like | Disagree)