App Store Now Supports Unlisted Apps Discoverable Only With a Direct Link
Apple recently announced that the App Store now supports unlisted apps discoverable only with a direct link, as outlined on its developer website.
Developers with apps that aren't suited for public distribution can submit a request on Apple's website to distribute unlisted apps, which don't appear in any App Store categories, recommendations, charts, search results, or other listings. Unlisted apps can also be accessed through Apple Business Manager and Apple School Manager.
Apple says apps for specific organizations, special events, research studies, or employee sales tools and resources are good candidates for unlisted distribution. Unlisted apps are supported in all countries where the App Store is available.
Developers can submit Apple's request form for both new and existing apps. If approved, the app's distribution method will change to "Unlisted App" and will apply to any future versions of the app. Unlisted apps are available to anyone who has access to the link, and if the app is already available on the App Store, its current link will remain the same.
Unlisted apps must be ready for final distribution, and requests for apps in a beta or pre-release state will be declined, according to Apple. In other words, unlisted distribution cannot be used for TestFlight-like purposes.
The news was brought to our attention by developer Steve Troughton-Smith.
Popular Stories
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman.
Apple smart home hub concept
This is likely Apple's long-rumored "homeOS" operating system.
In a report this week, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform will blend...
Alleged images of the iPhone 17 Pro Max's internal design have surfaced, offering a potential look inside the device before it is announced by Apple next month.
The images were shared by the account "yeux1122" this week, in a blog post on the Korean platform Naver. The account aggregates Apple rumors and leaks, so it is likely not the original source of the images, and it is unclear if they...
Last week, Apple released and then pulled a software tool that accidentally contained identifiers for many unreleased devices and chips, according to MacRumors contributor Aaron Perris. His findings included new models of the Studio Display, Apple TV, Apple Watches, Apple Vision Pro, iPad mini, HomePod mini, and more.
Here is what was uncovered in the file, according to MacRumors contributor ...
At least one new Apple Watch model launching next year will feature a "significant redesign," according to Taiwanese supply chain publication DigiTimes.
In a paywalled report this week, citing supply chain insiders, DigiTimes claimed that a high-end 2026 Apple Watch model will feature "exterior design" changes, including but not limited to "eight sensors arranged in a ring pattern visible...
Apple made a major slip Wednesday when it accidentally included hardware identifiers in software code linking to numerous unannounced products.
The leaked information provided MacRumors with concrete evidence of Apple's hardware development across multiple product categories. Here's everything that was confirmed through the code discoveries:
New HomePod mini with updated chip – New...
An alleged iPhone 17 Pro production leak may provide a first look at the device's milled all-aluminum chassis, which this year includes the camera bump – in contrast to last year's iPhone 16 Pro model that features a glass camera module attached to an all-glass back panel.
Originally shared by leaker Majin Bu, the image below could be of a moulding, but it still lines up with rumors that...
As we wait for WWDC to kick off next Monday, Apple today announced the winners of its annual Apple Design Awards, recognizing apps and games for their innovation, ingenuity, and technical achievement.
The 2025 Apple Design Award winners are listed below, with one app and one game selected per category:
Delight and Fun - CapWords (App) and Balatro (Game)
Innovation - Play (App) and PBJ -...
