Apple Announces Macro Photography 'Shot on iPhone' Challenge

Apple today announced the 2022 "Shot on iPhone" challenge, encouraging users to submit impressive photos shot with the ‌iPhone‌ 13 Pro and ‌iPhone‌ 13 Pro Max's macro mode.

iPhone 13 Pro Light Blue Side Feature
To enter, users must share their macro photos on Instagram, Twitter, or Weibo with the hashtags #ShotoniPhone and #iPhonemacrochallenge. In the caption, users should note which model they used to capture the image. Apple is also accepting entries via email at shotoniphone@apple.com.

Entrants can submit unedited macro photos straight from the camera app, but photos edited through Apple's Photos app or third-party software will also be accepted. Participants must be 18 years of age or older, and the challenge is not open to Apple employees or their immediate families.

When submissions close, a panel of expert judges will review the photos from around the world and select 10 winning entries. Winning photos will be celebrated on Apple's Newsroom, website, Instagram account, and more. Apple also said that winning photos may appear in the company's digital campaigns, such as in Apple Stores or on advertising billboards.

Submissions are open from today until February 16, 2022. Winners will be notified on or close to April 12, 2022.

Popular Stories

Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
ipad black friday 2025

The Best Early Black Friday iPad Deals

Thursday November 20, 2025 10:20 am PST by
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
ipad mini 7 feature red and blue

iPad Mini 8: Four Major New Features to Expect

Wednesday November 19, 2025 7:50 am PST by
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features. OLED Display The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
watchos 26 workout app

Apple Watch Users Claim Workout App Is Now Worse in Every Way

Thursday November 20, 2025 7:01 am PST by
Apple Watch owners have been voicing their frustration online over changes to the Workout app that Apple introduced in watchOS 26, with many finding the redesigned interface makes starting exercises difficult and exasperating. When Apple launched watchOS 26 in September, the Workout app went from large, easily tapped workout tiles to a scrolling, corner-button interface. Instead of tapping a ...
apple wallet drivers license feature iPhone 15 pro

Two More U.S. States Commit to Offering iPhone Driver's Licenses in Apple Wallet App

Thursday November 20, 2025 8:21 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. Earlier this week, Illinois became the 13th state in the U.S. to offer the feature. Subsequently, we shared a list of additional states that are committed...
android iphone airdrop quickshare

iPhone Users Can Now AirDrop Files to Android Devices

Thursday November 20, 2025 9:47 am PST by
Google today announced a new cross-platform feature that allows for file sharing between iPhone and Android users. With AirDrop on the iPhone and QuickShare on Pixel 10 devices, there is a new file transfer function available. The file sharing option works on Apple devices that include iPhone, iPad, and Mac, along with the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Fold....

Top Rated Comments

TheYayAreaLiving ?️ Avatar
50 months ago
Macro-mode! One of the best feature of the iPhone. This is a fun challenge.
Score: 7 Votes (Like | Disagree)
Justin Cymbal Avatar
50 months ago
Macro photography on the iPhone 13 Pro is definitely a game changer

There are a lot of videos on YouTube that I’ve watched on how to improve your macro photography

I’m glad that Apple is doing this challenge! I’m definitely going to look into submitting a few of my photos
Score: 7 Votes (Like | Disagree)
jdnTO20 Avatar
50 months ago

Agree, I'd be tempted to enter if it wasn't on a social media platform.

MacRumors would be a great place to run this (already some threads).
"Apple is also accepting entries via email at shotoniphone@apple.com"

It's not just social... you can email it too. It says it right there in the article. :)
Score: 6 Votes (Like | Disagree)
unobtainium Avatar
50 months ago
It’s too bad the Photos app doesn’t have an automatically generated “Macro” album.
Score: 5 Votes (Like | Disagree)
kingjames1970 Avatar
50 months ago
And you win…?

Exposure bucks. Even as a massive Apple fan boy I’m still not working for free.
Score: 4 Votes (Like | Disagree)
madmin Avatar
50 months ago

Shame that Apple can't receive submissions for their own promotion directly.
Agree, I'd be tempted to enter if it wasn't on a social media platform.

MacRumors would be a great place to run this (already some threads).
Score: 3 Votes (Like | Disagree)