At least one iPhone 15 model launched in 2023 will feature a periscope camera system, allowing for increased optical zoom, according to analyst Jeff Pu.
With a periscope system, light entering the telephoto lens on the back of the iPhone would be reflected by an angled mirror towards the camera's image sensor. The change in direction in which the light travels would allow for Apple to fit a longer telephoto setup inside the iPhone, enabling users to zoom in further without any blurriness.
Rumors about the iPhone getting a periscope lens have been circulating since early 2020, with reputable analyst Ming-Chi Kuo the first to mention the possibility. Kuo initially said that a periscope lens would be an iPhone 14 Pro feature, but it is now looking like we'll have to wait until the iPhone 15 Pro next year.
There are already some Android smartphones with periscope lenses, including Samsung's Galaxy S21 Ultra and Huawei's P40 Pro+. Both of those devices feature up to 10x optical zoom, and with the addition of a periscope lens, the iPhone 15 Pro could follow suit. In the meantime, iPhone 13 Pro models are limited to 3x optical zoom.
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET.
Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
Thursday February 12, 2026 11:17 am PST by Joe Rossignol
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman.
"Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Friday February 13, 2026 2:01 pm PST by Joe Rossignol
Apple plans to launch a rebranded "Sales Coach" app on the iPhone and iPad later this month, according to a source familiar with the matter.
"Sales Coach" will arrive as an update to Apple's existing "SEED" app, and it will continue to provide sales tips and training resources to Apple Store and Apple Authorized Reseller employees around the world. For example, there are articles and videos...
Friday February 13, 2026 8:43 am PST by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are still seven months away, an analyst has revealed five new features the devices will allegedly have.
Rumored color options for the iPhone 18 Pro models
In a research note with investment firm GF Securities on Thursday, analyst Jeff Pu outlined the following upgrades for the iPhone 18 Pro models:
Smaller Dynamic Island: It has been rumored...
Friday February 13, 2026 4:18 pm PST by Juli Clover
Apple has a long list of new products rumored for 2026, including a series of home products that will see the company establishing more of a presence in the smart home space. Robots are on the horizon for 2027, but the 2026 releases will be a little tamer.
HomePod mini
We're expecting a new HomePod mini 2 to launch at any time. Apple isn't going to update the device's design, but we could...
I understand Apple for upgrading their camera systems at a lower pace since this is their main selling point to upgrade nowadays but this is just annoying, especially with competitors already using it a year ago and don’t give me the „apple always waits til something majored*“ BS
Hole punch screen this year for 2022 with a 10% faster A-series processor. Slightly better camera for 2022. 2023 gets a 10x optical zoom capabilities. LOL! Let alone we got 120Hz for 2021. Apple needs the Apple iFold ASAP!
Nah, more like Apple waits until someone says, “Yes, we can have over 100 million of these produced over the year where you plan to release these.” It’s one thing to make a few ten million for Xaiomi, completely different thing to match Apple’s scale.
