Nikkei Does Deep Dive Into Apple's 'Nightmare Before Christmas' Supply Chain Issues - MacRumors
Skip to Content

Nikkei Does Deep Dive Into Apple's 'Nightmare Before Christmas' Supply Chain Issues

At the beginning of October when device production typically ramps up, Apple cut iPhone and iPad assembly for several days because of supply chain constraints and "restrictions on the use of power in China," reports Nikkei.

iphone 13 pro max display bleen
In a detailed report on Apple's iPhone production woes, Nikkei says that Foxconn, Pegatron, and other Apple suppliers ramped down on production for the first time in more than a decade, with workers getting time off rather than overtime hours as is typical.

"Due to limited components and chips, it made no sense to work overtime on holidays and give extra pay for front-line workers," a supply chain manager involved told Nikkei Asia. "That has never happened before. The Chinese golden holiday in the past was always the most hustling time when all of the assemblers were gearing up for production."

According to Apple CEO Tim Cook, supply constraints around the time of the iPhone launch cost Apple more than $6 billion. Cook cited chip shortages as one of the reasons for the supply issues, and while Apple uses leading edge nodes that are not affected by ongoing issues with chip availability, other manufacturers that create components for Apple devices have been impacted.

October reports said that Apple cut its 2021 iPhone production goals by more than 10 million units after Broadcom and Texas Instruments were unable to deliver enough components. The lack of even a single tiny component for the iPhone can impact production, and there are a lot of moving parts for Apple to deal with.

Nikkei did a deep dive into Apple's supply issues, interviewing more than 20 industry executives to see what went wrong. Apple reallocated components from iPads and older iPhones like the iPhone 12 to the new iPhone 13 models, but production was still 20 percent short of where Apple wanted to be because of power restrictions in China, lockdowns in Vietnam and Malaysia, and supply bottlenecks caused by skyrocketing demand for chips.

The reallocation hit ‌iPad‌ production hard and Apple produced 50 percent fewer devices than planned, with shortages on the tablets lasting well into November. With many ‌iPad‌ models in short supply, customers who order now won't be able to get a device in time for Christmas as delivery already extends into January.

According to Bloomberg, Apple recently informed its suppliers that interest in the iPhone is slowing ahead of the holidays, which could be due to the long wait times for new devices in September and October. Apple planned to make up for the supply constraints in early 2022 when manufacturing issues were ironed out, but Bloomberg claims Apple may not end up getting the necessary orders from customers.

Sources that spoke to Nikkei painted a different picture, and said that Apple has asked suppliers to reaccelerate iPhone production in November, December, and January. An Apple component supplier told Nikkei that Apple has reassured them that demand has persisted and that Apple has postponed orders to a later period because of supply constraints, so it's not clear which take is accurate.

Nikkei's full exploration into Apple's supply chain and what led to the company's current situation with chip shortages and production delays is well worth reading.

Popular Stories

iOS 26 Battery Glass Feature

Three Years of 80% Charge Limits on iPhone: The Results

Tuesday October 6, 2026 12:59 pm PDT by
Since 2023, Apple's newer iPhones have had an 80 percent charge limit for those who want to extend battery lifespan. Charging to 80 percent instead of 100 percent is supposed to put less stress on the battery, improving longevity. For the last three years, I've used that setting on my iPhone. I started with the iPhone 15 Pro Max, then did the iPhone 16 Pro Max, and most recently, the iPhone...
MagSafe 3 Cable Midnight Feature

Apple Releases MagSafe 3 Charging Cable Firmware Update

Monday October 5, 2026 5:59 am PDT by
For the first time since February 2023, Apple has released a firmware update for the MagSafe 3 charging cable for the MacBook Pro and MacBook Air. Specifically, Apple last week released firmware version 3.2.0 for the USB-C to MagSafe 3 Cable. The previous firmware version for the cable was 3.1.12. It is unclear what is included in the latest firmware, as Apple does not publish release...
Prime Big Deal Days 25 Red and Green

Amazon Launches Prime Day Discounts on AirPods, iPad, MacBook Air, and More

Sunday October 4, 2026 9:15 am PDT by
Earlier this week, we began tracking early Prime Day deals on Apple-related accessories, and now Amazon has introduced major early deals on Apple products as well. This includes AirPods, iPads, MacBooks, and more, all available at some of the lowest prices of the year so far. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small...

Top Rated Comments

GMShadow Avatar
63 months ago

With many iPad models in short supply, customers who order now won't be able to get a device in time for Christmas as delivery already extends into January.
Has for a little while, honestly. I'm mid January on an engraved 256GB Purple Mini 6, but non-engraved was only a few days quicker, and I ordered in November.

I still check the order status daily hoping for some kind of miracle. :D
Score: 5 Votes (Like | Disagree)
SonOfaMac Avatar
63 months ago
Even Apple with its world leading logistics and planning is not immune from the current shortages.
Score: 5 Votes (Like | Disagree)
dannys1 Avatar
63 months ago

Sounds like stock manipulation or a slow news day so let’s make up a story about one of the world’s biggest companies to get clicks.
As someone who runs an Apple business I can guarantee you it's not made up - the supply issues are an absolute nightmare at the minute.
Score: 4 Votes (Like | Disagree)
63 months ago
Here is the solution - we all need to as a society take a break at this pace of over consumption - we deal with the supply contstraints by reducing our own demand. It will balance out if we change our behavior but will persist until it is so annoying and disheartening that price and delay cause this to happen naturally anyway.
Score: 3 Votes (Like | Disagree)
Think|Different Avatar
63 months ago
No end in sight, sadly. And don't forget – this is affecting everyone.
Score: 3 Votes (Like | Disagree)
63 months ago
Demand will always be high near Christmas season. Hopefully Apple will be able to address all the supply issues and customers would not have to wait long to get the products.
Score: 2 Votes (Like | Disagree)
Latest Stories
Apple Watch Series 12, Ultra 4 Owners Report Skin Irritation
Apple Watch Series 12, Ultra 4 Owners Report Skin Irritation
1 hour ago
Boston's MBTA Testing New Charlie Card With Apple Wallet Support
Boston's MBTA Testing New Charlie Card With Apple Wallet Support
2 hours ago
Get AirPods Pro 3 for $179, Apple Watch for $199, and More Before Prime Day Ends Today
Get AirPods Pro 3 for $179, Apple Watch for $199, and More Before Prime Day Ends Today
3 hours ago
Manchester's Bee Card Now Fully Supported in Apple Wallet
Manchester's Bee Card Now Fully Supported in Apple Wallet
4 hours ago
You Can Get Up to $149 Off Every New Mac Mini During Prime Day
You Can Get Up to $149 Off Every New Mac Mini During Prime Day
5 hours ago
Best Buy Takes $260 Off All iPhone Air Models During Techtober Sale
Best Buy Takes $260 Off All iPhone Air Models During Techtober Sale
5 hours ago
The Best Anker Prime Day Deals: Score Big on MagSafe Chargers and More
The Best Anker Prime Day Deals: Score Big on MagSafe Chargers and More
6 hours ago
12 New Things to Expect From Apple in October
12 New Things to Expect From Apple in October
6 hours ago
Prime Day Offers Best TV Prices of the Year From Samsung, Sony, and More
Prime Day Offers Best TV Prices of the Year From Samsung, Sony, and More
6 hours ago
First Look at LG's Smart Home Products Made With Apple
First Look at LG's Smart Home Products Made With Apple
7 hours ago
Apple Watch Ultra 3 and Ultra 4 See Record Discounts During Prime Day
Apple Watch Ultra 3 and Ultra 4 See Record Discounts During Prime Day
7 hours ago
Apple Drops Intel Macs From Magic Mouse/Trackpad Compatibility Lists
Apple Drops Intel Macs From Magic Mouse/Trackpad Compatibility Lists
8 hours ago
Apple Reportedly Waiting on Samsung for Ultimate Bezel-Free iPhone Display
Apple Reportedly Waiting on Samsung for Ultimate Bezel-Free iPhone Display
8 hours ago
Apple's Own Home Security Camera Still Coming Next Year
Apple's Own Home Security Camera Still Coming Next Year
10 hours ago
Unfolded iPhone Duo Lets You Preview Documents in a Two-Page Layout
Unfolded iPhone Duo Lets You Preview Documents in a Two-Page Layout
10 hours ago
Formula 1 Coverage on Apple TV to Get Dolby Atmos Later This Month
Formula 1 Coverage on Apple TV to Get Dolby Atmos Later This Month
12 hours ago
LG Making Doorbell, Lock, and Cameras for Apple's Home Hub
LG Making Doorbell, Lock, and Cameras for Apple's Home Hub
22 hours ago
Apple to Report Q4 2026 Earnings on November 2
Apple to Report Q4 2026 Earnings on November 2
23 hours ago
Three Years of 80% Charge Limits on iPhone: The Results
Three Years of 80% Charge Limits on iPhone: The Results
1 day ago
macOS 27.2 Further Hints at MacBook With Touch-Enabled OLED Display
macOS 27.2 Further Hints at MacBook With Touch-Enabled OLED Display
1 day ago
The 15 Best Apple Deals Under $200 for Prime Day
The 15 Best Apple Deals Under $200 for Prime Day
1 day ago
AirPods Pro 3 and AirPods Max 2 Get Big Price Drops for Prime Day
AirPods Pro 3 and AirPods Max 2 Get Big Price Drops for Prime Day
1 day ago
Apple Releases Second Public Betas of iOS 27.2 and macOS Golden Gate 27.2
Apple Releases Second Public Betas of iOS 27.2 and macOS Golden Gate 27.2
1 day ago
'Crossy Road Rush' Launching Exclusively on Apple Arcade in November
'Crossy Road Rush' Launching Exclusively on Apple Arcade in November
1 day ago
Apple Watch Series 9 vs. Series 12 Buyer's Guide: Is It Worth Upgrading?
Apple Watch Series 9 vs. Series 12 Buyer's Guide: Is It Worth Upgrading?
1 day ago
Prime Day Savings: TVs, Headphones, Chargers, and Other Tech Accessories
Prime Day Savings: TVs, Headphones, Chargers, and Other Tech Accessories
1 day ago
Apple TV 4K Rumored to Support Four HomePods for Surround Sound
Apple TV 4K Rumored to Support Four HomePods for Surround Sound
1 day ago
iPhone 18 Pro and Duo Were Once Planned With 16GB RAM, Leaker Says
iPhone 18 Pro and Duo Were Once Planned With 16GB RAM, Leaker Says
1 day ago
Apple's Entire Mac Lineup Gets Massive Discounts for Prime Day
Apple's Entire Mac Lineup Gets Massive Discounts for Prime Day
1 day ago
Prime Day iPad Deals Include Low Prices on iPad Air, iPad Mini, and More
Prime Day iPad Deals Include Low Prices on iPad Air, iPad Mini, and More
1 day ago