Nikkei Does Deep Dive Into Apple's 'Nightmare Before Christmas' Supply Chain Issues - MacRumors
Skip to Content

Nikkei Does Deep Dive Into Apple's 'Nightmare Before Christmas' Supply Chain Issues

At the beginning of October when device production typically ramps up, Apple cut iPhone and iPad assembly for several days because of supply chain constraints and "restrictions on the use of power in China," reports Nikkei.

iphone 13 pro max display bleen
In a detailed report on Apple's iPhone production woes, Nikkei says that Foxconn, Pegatron, and other Apple suppliers ramped down on production for the first time in more than a decade, with workers getting time off rather than overtime hours as is typical.

"Due to limited components and chips, it made no sense to work overtime on holidays and give extra pay for front-line workers," a supply chain manager involved told Nikkei Asia. "That has never happened before. The Chinese golden holiday in the past was always the most hustling time when all of the assemblers were gearing up for production."

According to Apple CEO Tim Cook, supply constraints around the time of the iPhone launch cost Apple more than $6 billion. Cook cited chip shortages as one of the reasons for the supply issues, and while Apple uses leading edge nodes that are not affected by ongoing issues with chip availability, other manufacturers that create components for Apple devices have been impacted.

October reports said that Apple cut its 2021 iPhone production goals by more than 10 million units after Broadcom and Texas Instruments were unable to deliver enough components. The lack of even a single tiny component for the iPhone can impact production, and there are a lot of moving parts for Apple to deal with.

Nikkei did a deep dive into Apple's supply issues, interviewing more than 20 industry executives to see what went wrong. Apple reallocated components from iPads and older iPhones like the iPhone 12 to the new iPhone 13 models, but production was still 20 percent short of where Apple wanted to be because of power restrictions in China, lockdowns in Vietnam and Malaysia, and supply bottlenecks caused by skyrocketing demand for chips.

The reallocation hit ‌iPad‌ production hard and Apple produced 50 percent fewer devices than planned, with shortages on the tablets lasting well into November. With many ‌iPad‌ models in short supply, customers who order now won't be able to get a device in time for Christmas as delivery already extends into January.

According to Bloomberg, Apple recently informed its suppliers that interest in the iPhone is slowing ahead of the holidays, which could be due to the long wait times for new devices in September and October. Apple planned to make up for the supply constraints in early 2022 when manufacturing issues were ironed out, but Bloomberg claims Apple may not end up getting the necessary orders from customers.

Sources that spoke to Nikkei painted a different picture, and said that Apple has asked suppliers to reaccelerate iPhone production in November, December, and January. An Apple component supplier told Nikkei that Apple has reassured them that demand has persisted and that Apple has postponed orders to a later period because of supply constraints, so it's not clear which take is accurate.

Nikkei's full exploration into Apple's supply chain and what led to the company's current situation with chip shortages and production delays is well worth reading.

Popular Stories

Apple Event Logo

Apple to Release These 20 New Products Across Rest of 2026 and 2027

Sunday June 21, 2026 7:42 am PDT by
Apple's annual WWDC developers conference is in the rearview mirror, but there is still a lot to look forward to over the next year and beyond. In his Power On newsletter today, Bloomberg's Mark Gurman listed around 20 products that he expects Apple to release across the remainder of 2026 and 2027. Now that the more intelligent and personal version of Siri has finally arrived in beta, a...
Apple Logo Spotlight Blue

Apple Unveiled These Five New Apps Last Week

Saturday June 20, 2026 8:00 am PDT by
Apple last week unveiled five new apps, with four announced at WWDC 2026 alongside its upcoming fall software updates, one released in beta for developers, and one released independently by its subsidiary Claris. Siri AI App One of the biggest announcements of WWDC 2026 was Siri AI, a ground-up rebuild of Apple's voice assistant that for the first time comes with a dedicated standalone...
Aston Martin CarPlay Ultra Screen

Apple Says CarPlay Ultra is Coming to These Vehicle Brands

Thursday May 21, 2026 11:53 am PDT by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. CarPlay Ultra...

Top Rated Comments

GMShadow Avatar
59 months ago

With many iPad models in short supply, customers who order now won't be able to get a device in time for Christmas as delivery already extends into January.
Has for a little while, honestly. I'm mid January on an engraved 256GB Purple Mini 6, but non-engraved was only a few days quicker, and I ordered in November.

I still check the order status daily hoping for some kind of miracle. :D
Score: 5 Votes (Like | Disagree)
SonOfaMac Avatar
59 months ago
Even Apple with its world leading logistics and planning is not immune from the current shortages.
Score: 5 Votes (Like | Disagree)
dannys1 Avatar
59 months ago

Sounds like stock manipulation or a slow news day so let’s make up a story about one of the world’s biggest companies to get clicks.
As someone who runs an Apple business I can guarantee you it's not made up - the supply issues are an absolute nightmare at the minute.
Score: 4 Votes (Like | Disagree)
59 months ago
Here is the solution - we all need to as a society take a break at this pace of over consumption - we deal with the supply contstraints by reducing our own demand. It will balance out if we change our behavior but will persist until it is so annoying and disheartening that price and delay cause this to happen naturally anyway.
Score: 3 Votes (Like | Disagree)
Think|Different Avatar
59 months ago
No end in sight, sadly. And don't forget – this is affecting everyone.
Score: 3 Votes (Like | Disagree)
59 months ago
Demand will always be high near Christmas season. Hopefully Apple will be able to address all the supply issues and customers would not have to wait long to get the products.
Score: 2 Votes (Like | Disagree)