Apple Car Hardware Engineer Leaves for Air Taxi Startup

Apple's Car project recently lost one of its engineering directors, with Michael Schwekutsch departing the company to join air taxi startup Archer Aviation.

Apple car wheel icon feature triad
As discovered by CNBC, Schwekutsch updated his LinkedIn profile to note that he has taken on a role of senior vice president of engineering at Archer. Archer is an aerospace company that is developing an all-electric aircraft that supports vertical takeoff and landing for navigation within cities.

Schwekutsch first joined the Apple Car project in March of 2019, and he served as a senior director of engineering on the special project group, aka the Apple Car team. Prior to that, he was Tesla's vice president of engineering.

Apple's car development has seen continual management shifts over the course of the last few years. Back in September, special projects vice president Doug Field left Apple for Ford after a three-year stint heading up Apple Car development alongside Bob Mansfield and John Giannandrea.

AI chief John Giannandrea is still overseeing Apple Car development, but with Field's departure, Apple recently brought on Apple Watch chief Kevin Lynch to pitch in. Under Lynch's leadership, the Apple Car project is moving ahead, with Apple aiming to produce a fully autonomous electric vehicle. Apple wants to design a self-driving car that does not require human intervention, a goal that car manufacturers have yet to achieve.

Apple is planning to launch a self-driving car within four years with an aggressive launch timeline around 2025, but whether Apple can achieve that goal remains to be seen.

Top Rated Comments

DocMultimedia Avatar
31 months ago
I think the only thing this project does is hire people so they can do nothing and leave after one year. Goal of project: keep stock price high.
Score: 12 Votes (Like | Disagree)
koruki Avatar
31 months ago
Anyone else think this so-called Apple Car is going to turn into the next Apple TV which went from premium high-end TV ... to a cheap little box you connect to your current TV?
Score: 11 Votes (Like | Disagree)
Chaos215bar2 Avatar
31 months ago
The things rich people tell each other so they can feel better about themselves:

Humans were destined to explore. But we put ourselves inside vehicles that slowed us down. Not anymore. Experience how Archer’s eVTOL aircraft are powering everyday flight.
Archer’s marketing really is quite something.
Score: 11 Votes (Like | Disagree)
chivkea Avatar
31 months ago
How about instead of doing R&D on cars, open a division on battery R&D.
Score: 10 Votes (Like | Disagree)
joey0 Avatar
31 months ago
What is wrong with this project and why is the only thing we know about it the people who are leaving and coming in
Score: 6 Votes (Like | Disagree)
mdriftmeyer Avatar
31 months ago
None of these ‘losses' are key personnel. They are managers. Whether from Apple, IBM, Sony, Tesla, Microsoft, you name it. They spend 95% of their time in office meetings, reading emails and checking up on progress of their teams work.

There was a reason Ives said the team at Apple was the strongest when he left. They were doing all the design work, with him having final oversight only. These MVP talents aren't athletes in professional sports. Stop sensationalizing them. Every key person in Apple has a special project(s) focus with scores of the best where they are constantly focused on their idea eventually reaching to market.

Drive train engineers aren't key personnel. You can hire dozens working on cutting edge projects in universities around the globe to replace them. Stock options take years to vest and when you jump you leave all unvested at the door. This guy took a post with a SVP because he's been promised this company when it goes public he'll get his huge pay day. In a startup, everyone is an SVP early on. Then the hierarchies are formed and the grunts come in and do the bulk of the work. The man worked at Apple for under 3 years. His options weren't large or he'd have stayed. His special projects group focus must not have kept his interest. You don't go from autonomous vehicles to sky cab because you are the most insightful financially.
Score: 5 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple Silicon AI Optimized Feature Siri

Apple Releases Open Source AI Models That Run On-Device

Wednesday April 24, 2024 3:39 pm PDT by
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
iOS 18 Siri Integrated Feature

iOS 18 Rumored to Add These 10 New Features to Your iPhone

Wednesday April 24, 2024 2:05 pm PDT by
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
iPad And Calculator App Feature

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...