Qualcomm Looking to Combat Apple Silicon With New Generation of PC Chips - MacRumors
Skip to Content

Qualcomm Looking to Combat Apple Silicon With New Generation of PC Chips

Qualcomm today announced plans for next-generation Arm-based System on Chips (SoC) designed to rival Apple's M-series chips in the PC space (via The Verge).

tsmc semiconductor chip inspection 678x452
At Qualcomm's 2021 investor day event, chief technology officer Dr. James Thompson announced the plans for the new generation of chips. The chips are "designed to set the performance benchmark for Windows PCs" and are being developed by the Nuvia team. Qualcomm acquired Nuvia, a chip startup company founded by former Apple chip designers, for $1.4 billion earlier this year.

Qualcomm said that it will directly compete with Apple's M-series chips, including the M1, M1 Pro, and M1 Max, and hopes to lead the industry for "sustained performance and battery life." Moreover, the company promised that it would be scaling up its Adreno GPUs to offer desktop-class gaming capabilities in future PCs. Qualcomm hopes to be able to send samples to clients in around nine months, ahead of the first products containing the chips launching in 2023.

Tags: Arm, Qualcomm

Popular Stories

iphone 17 pro dark blue 1

Apple Preparing 'Most Significant Overhaul in the iPhone's History'

Sunday March 29, 2026 8:18 am PDT by
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone. In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history." "iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said. Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
Apple Event Logo

Apple to Launch These 15+ New Products Later This Year

Friday March 27, 2026 2:03 pm PDT by
March has been an incredibly busy month for Apple, with the company unveiling more than 10 new products and accessories. We said hello to the MacBook Neo at the start of the month, and we bid farewell to the Mac Pro at the end of it. Nevertheless, there is still a lot more to come this year. Beyond the usual annual updates to iPhones and Apple Watches, Apple's all-new smart home hub is...
Apple Apps Grid

Apple Releasing Two New iPhone Apps This Year

Saturday March 28, 2026 8:00 am PDT by
Apple is expected to release two new iPhone apps this year, including an Apple Business app and a Siri app with chatbot-like functionality. With the Apple Business app, employees at businesses using the new Apple Business platform will be able to install apps for work, view contact information for colleagues, and request support. Apple Business is launching on April 14, and it replaces Apple ...

Top Rated Comments

BC2009 Avatar
57 months ago
So if Apple maintains the same lead on Qualcomm in with regard to PC/Mac chips that they do in the mobile arena, then they have nothing to worry about. Qualcomm chips powering Android phones are at least 2 to 3 years behind Apple in performance and Android phones only make up for it by providing obscene amounts of RAM on the high-end phones.

The advantage here for the consumer is that it will prevent Apple from resting on their laurels and holding back more powerful designs because they don't yet need them (much like Intel did with AMD years ago). You gotta have somebody at least chasing after Apple even if they are likely not going to catch them. I actually wish Apple had more competition in the tablet arena so iPad might got better faster.

The other disadvantage for PC's is that the operating system is coming from a different vendor than the SOC. When Apple needs to optimizing something, they just push it from software to hardware. For Microsoft and Qualcomm, that is going to be a negotiation with a slower turn-around time.
Score: 18 Votes (Like | Disagree)
torontotim Avatar
57 months ago

if only apple paid their designers better to retain them.
People working at this level rarely leave because of compensation.
Score: 16 Votes (Like | Disagree)
SactoGuy18 Avatar
57 months ago
They'll never catch up to Apple. Reason: the Apple M-series SoC's a highly optimized for MacOS, something that the Qualcomm ARM-based SoC's may not be able to do unless Windows 11 on ARM is written to take full advantage of the Qualcomm ARM design.
Score: 15 Votes (Like | Disagree)
Zaft Avatar
57 months ago
Good luck. By 2023 apple will be far ahead.
Score: 15 Votes (Like | Disagree)
alpi123 Avatar
57 months ago
Competition is never bad.

But it takes them so long to even try to catch up Apple...
Score: 14 Votes (Like | Disagree)
TheYayAreaLiving 🎗️ Avatar
57 months ago
Qualcomm is late to the party.

Haha! The competition is good but Good luck!

Apple silicon chip is just way too good. Real talk!



Attachment Image
Score: 12 Votes (Like | Disagree)