Qualcomm Looking to Combat Apple Silicon With New Generation of PC Chips

Qualcomm today announced plans for next-generation Arm-based System on Chips (SoC) designed to rival Apple's M-series chips in the PC space (via The Verge).

tsmc semiconductor chip inspection 678x452
At Qualcomm's 2021 investor day event, chief technology officer Dr. James Thompson announced the plans for the new generation of chips. The chips are "designed to set the performance benchmark for Windows PCs" and are being developed by the Nuvia team. Qualcomm acquired Nuvia, a chip startup company founded by former Apple chip designers, for $1.4 billion earlier this year.

Qualcomm said that it will directly compete with Apple's M-series chips, including the M1, M1 Pro, and M1 Max, and hopes to lead the industry for "sustained performance and battery life." Moreover, the company promised that it would be scaling up its Adreno GPUs to offer desktop-class gaming capabilities in future PCs. Qualcomm hopes to be able to send samples to clients in around nine months, ahead of the first products containing the chips launching in 2023.

Tags: Arm, Qualcomm

Top Rated Comments

BC2009 Avatar
7 months ago
So if Apple maintains the same lead on Qualcomm in with regard to PC/Mac chips that they do in the mobile arena, then they have nothing to worry about. Qualcomm chips powering Android phones are at least 2 to 3 years behind Apple in performance and Android phones only make up for it by providing obscene amounts of RAM on the high-end phones.

The advantage here for the consumer is that it will prevent Apple from resting on their laurels and holding back more powerful designs because they don't yet need them (much like Intel did with AMD years ago). You gotta have somebody at least chasing after Apple even if they are likely not going to catch them. I actually wish Apple had more competition in the tablet arena so iPad might got better faster.

The other disadvantage for PC's is that the operating system is coming from a different vendor than the SOC. When Apple needs to optimizing something, they just push it from software to hardware. For Microsoft and Qualcomm, that is going to be a negotiation with a slower turn-around time.
Score: 18 Votes (Like | Disagree)
torontotim Avatar
7 months ago

if only apple paid their designers better to retain them.
People working at this level rarely leave because of compensation.
Score: 16 Votes (Like | Disagree)
Zaft Avatar
7 months ago
Good luck. By 2023 apple will be far ahead.
Score: 15 Votes (Like | Disagree)
SactoGuy18 Avatar
7 months ago
They'll never catch up to Apple. Reason: the Apple M-series SoC's a highly optimized for MacOS, something that the Qualcomm ARM-based SoC's may not be able to do unless Windows 11 on ARM is written to take full advantage of the Qualcomm ARM design.
Score: 15 Votes (Like | Disagree)
alpi123 Avatar
7 months ago
Competition is never bad.

But it takes them so long to even try to catch up Apple...
Score: 14 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
7 months ago
Qualcomm is late to the party.

Haha! The competition is good but Good luck!

Apple silicon chip is just way too good. Real talk!



Attachment Image
Score: 12 Votes (Like | Disagree)

Related Stories

m1 pro vs max feature

Leaked Intel Roadmap Reveals More Efficient Chip Than M1 Pro and Max to Launch Within Two Years

Thursday February 24, 2022 2:11 am PST by
A leaked roadmap by Intel suggests that the company is developing a new lineup of CPUs that are targeted at outperforming Apple's 14-inch MacBook Pro with the M1 Pro and M1 Max chips by late 2023, or early 2024, which would be almost two years after the new chips and laptop made their debut. The roadmap by Intel, initially leaked by AdoredTV and interpreted by Wccftech, explicitly states...
ternus m1 chip

Today Marks the One Year Anniversary of the First Apple Silicon Macs

Wednesday November 10, 2021 6:25 am PST by
While it may feel rather hard to believe, today marks one year since the first Macs with Apple silicon were unveiled to the world. At a virtual event on November 10, 2020, Apple introduced its custom-designed M1 chip, followed by three new Macs powered by the chip, including the MacBook Air, the lower-end 13-inch MacBook Pro, and the lower-end Mac mini. With the M1 chip, Apple delivered...
m3 feature black

Macs With 'M3' Chips Expected to Use TSMC's 3nm Chip Technology With Test Production Reportedly Underway

Thursday December 2, 2021 7:36 am PST by
Apple's chipmaking partner TSMC has kicked off pilot production of chips built on its 3nm process, known as N3, according to Taiwanese supply chain publication DigiTimes. The report, citing unnamed industry sources, claims that TSMC will move the process to volume production by the fourth quarter of 2022 and start shipping 3nm chips to customers like Apple and Intel in the first quarter of...
iphone 12 5g

iPhone 14 Could Have Better Battery Life Thanks to New 5G Chip

Tuesday February 22, 2022 5:25 am PST by
The iPhone 14 could offer better battery life and feature Wi-Fi 6E connectivity thanks to a new 5G chip, supply chain sources claim. Taiwan's Economic Daily News reports that TSMC has obtained all of Apple's orders for its 5G radio frequency (RF) chips for the iPhone 14 lineup, taking over from Samsung. The chips, likely related to Apple's selection of Qualcomm's Snapdragon X65 modem, are...
m1 ultra performance chart

M1 Ultra Doesn't Beat Out Nvidia's RTX 3090 GPU Despite Apple's Charts

Thursday March 17, 2022 1:17 pm PDT by
Despite Apple's claims and charts, the new M1 Ultra chip is not able to outperform Nvidia's RTX 3090 in terms of raw GPU performance, according to benchmark testing performed by The Verge. When the M1 Ultra was introduced, Apple shared a chart that had the new chip winning out over the "highest-end discrete GPU" in "relative performance," without details on what tests were run to achieve...
iPhone SE 2022 Red Feature

Apple Event Announced for March 8: 'Peek Performance'

Wednesday March 2, 2022 9:03 am PST by
Apple today announced that it will be holding its first event of 2022 on Tuesday, March 8 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. Subscribe to the MacRumors YouTube channel for more videos. As with the 2021 events, Apple's first event of 2022 will continue to be a digital-only gathering with no members of the media invited to...
qualcomm snapdragon x70

Qualcomm Unveils 5G Snapdragon X70 Modem That May Appear in 2023 iPhones

Tuesday March 1, 2022 2:26 am PST by
Qualcomm has unveiled its new 5G Snapdragon X70 modem, which is likely to be the last Qualcomm modem to be used by Apple in its iPhones before it switches to in-house custom-designed chips. Qualcomm says its latest 5G modem for smartphones includes "the world's first 5G AI processor integrated in a 5G Modem-RF System," which is supposed to increase the average download and uplink speeds on...
mac studio ports

M1 Ultra Mac Studio is 2 Pounds Heavier Than M1 Max Version Due to Thermal Differences

Wednesday March 9, 2022 10:31 am PST by
The Mac Studio comes in two varieties, one with the same M1 Max chip used in the 2021 MacBook Pro models and a second featuring an M1 Ultra chip, which is two interconnected M1 Max chips that operate as a single chip. Following yesterday's event, Apple's technical specifications for the Mac Studio went live, and there was a curiosity - the M1 Ultra version of the Mac Studio is a full two...

Popular Stories

iPhone 14 Pro Purple Front and Back MacRumors Exclusive

iPhone 14 Pro Renders Highlight Multiple Design Changes

Wednesday May 25, 2022 8:56 am PDT by
Leaker Jon Prosser today shared ostensibly accurate renders of the iPhone 14 Pro, providing the most accurate look yet at what the device could look like when it launches later this year. In the latest video on YouTube channel Front Page Tech, Prosser revealed renders of the iPhone 14 Pro made by Apple concept graphic designer Ian Zelbo, highlighting a range of specific design changes...
iPad Pro USB C Feature Coral

Deals: Apple's iPad Pro Reaches Up to $449 Off in Amazon's Latest Sales

Wednesday May 25, 2022 10:09 am PDT by
Amazon is marking down a wide variety of 11-inch and 12.9-inch iPad Pro models this week, with prices starting as low as $749.00 for the 11-inch tablet. You'll find the full list of sales below, all of which can be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep...
apple account card

Wallet App Now Supports Apple Account Cards on iOS 15.5

Wednesday May 25, 2022 5:01 pm PDT by
Apple appears to have recently updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an App Store or Apple Store gift card, for example, it is added to an Apple Account that was previously visible in the App Store and Apple Store apps. As of today, the Apple Account balance can also be added to...
iphone 13 pro max display bleen

iPhone 14 Max Reportedly Weeks Behind Schedule [Updated]

Thursday May 26, 2022 7:25 am PDT by
The iPhone 14 Max is currently behind schedule by around three weeks, according to Haitong International Securities analyst Jeff Pu. Yesterday, Nikkei Asia reported that at least one iPhone 14 model was three weeks behind schedule due to the impact of lockdowns on Apple's supply chains in China, but it was not clear which iPhone 14 model this related to. Now, Pu has clarified that the model...
iPhone 13 Always On Feature

iPhone 14 Pro Screen Refresh Rate Upgrade Could Allow for Always-On Display

Tuesday May 24, 2022 7:23 am PDT by
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round. To bring ProMotion displays to the ‌iPhone 13 Pro models‌, Apple adopted LTPO panel technology with variable refresh...
Apple Tap to Pay iPhone

Apple Stores Rolling Out iPhone-to-iPhone Contactless Payments Starting Today

Wednesday May 25, 2022 6:54 am PDT by
Apple in February unveiled a new "Tap to Pay on iPhone" feature that will allow compatible iPhones to accept payments via Apple Pay, contactless credit and debit cards, and other digital wallets, with no additional hardware required. Apple began testing the feature at its Apple Park Visitor Center earlier this month, and now Bloomberg's Mark Gurman has tweeted that the feature will begin...
apple tv 4k design green

Apple Releases tvOS 15.5.1 for Apple TV HD and Apple TV 4K

Wednesday May 25, 2022 9:42 am PDT by
Apple today released tvOS 15.5.1, a minor update to the tvOS operating system that first launched in September 2021. tvOS 15.5.1 comes about 10 days after the launch of tvOS 15.5. tvOS 15.5.1 can be downloaded over the air on the Apple TV through the Settings app by going to System > Software Update. ‌‌‌‌‌‌Apple TV‌‌‌‌‌‌ owners who have automatic software updates...