Apple CEO Tim Cook publicly for the first time today revealed that he has personally invested in cryptocurrency and that he's been interested in it "for a while."
The comments came during Cook's appearance at The New York Times "DealBook" summit, where Cook was questioned on privacy, sideloading, and more.
Answering whether he owns any cryptocurrency, Cook replied, "I do," adding that "it's reasonable to own it as a part of a diversified portfolio. I'm not giving anybody investment advice, by the way." Cook said that Apple has no "immediate" plans to accept cryptocurrency as a means of payment for its products or within Apple Pay.
Despite the company's lack of "immediate" plans to get involved in the world of cryptocurrency, Cook did say that it's something Apple is "looking into." Cook said that Apple has no plans to invest in cryptocurrency given his belief that "people [don't] buy Apple stock to get exposure to crypto. So if they want to do that, they can you know, invest directly in crypto through other means."
Speaking on the growing popularity of NFTs, Cook says it too is also "interesting" but that it will "take a while to play out in a way that is for the mainstream person."
Saturday April 11, 2026 9:14 am PDT by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
CarPlay Ultra...
As we wait for WWDC to kick off next Monday, Apple today announced the winners of its annual Apple Design Awards, recognizing apps and games for their innovation, ingenuity, and technical achievement.
The 2025 Apple Design Award winners are listed below, with one app and one game selected per category:
Delight and Fun - CapWords (App) and Balatro (Game)
Innovation - Play (App) and PBJ -...
Saturday April 11, 2026 9:07 am PDT by Joe Rossignol
While the AirPods Max 2 received more attention, Apple also released a second pair of headphones last month: Nike Powerbeats Pro 2.
Nike Powerbeats Pro 2 are the same as the regular Powerbeats Pro 2, except they have a two-tone design consisting of black and Nike's signature Volt neon green-yellow color. The headphones were released on March 20 in the U.S., Canada, Australia, the U.K., and a ...
Saturday April 11, 2026 8:17 am PDT by Joe Rossignol
As we previously reported, astronauts aboard NASA's Orion spacecraft used the iPhone 17 Pro Max to take selfies of themselves with the Earth in the background during the Artemis II mission around the far side of the Moon last week.
Now that the crew members have safely returned to Earth, Apple's CEO Tim Cook and marketing chief Greg Joswiak have both turned to social media to congratulate...
Wednesday April 1, 2026 3:21 pm PDT by Juli Clover
For its 50th anniversary celebration, Apple invited The Wall Street Journal's Ben Cohen to Apple Park to meet up with Apple CEO Tim Cook.
Cohen and Cook took a look at rare archival materials from the early days of Apple, some of which Cook wasn't even familiar with. Cook said that he had seen a lot of the devices for the first time while preparing for Apple's 50th anniversary.
Items on...
Wednesday April 1, 2026 9:20 am PDT by Joe Rossignol
Apple's CEO Tim Cook has maintained a working relationship with U.S. President Donald Trump, and he touched on that in a recent interview.
Cook sat down with Esquire's Ryan D'Agostino to discuss Apple's 50th anniversary, but he was also asked about how he navigates the Trump administration.
Cook responded by saying that "the Trump administration is very accessible."
"So you can talk...
I'm a little surprised by that. Lots of people in the business world look down on it.
I still think one of the best investments is putting money in an index fund, like the S&P 500. Yes if you play the market right you can get a lot of bitcoin, but an index fund is a lot safer.
