Apple CEO Tim Cook: We're Focused on Maintaining Privacy and Security of the App Store

Apple CEO Tim Cook was today asked about some of the regulatory issues that Apple is facing with the App Store, and he said that Apple is keeping its focus on privacy and security. Apple is facing potential regulatory changes that would force it to open up the iPhone to other app stores or alternate ways of loading apps on the ‌iPhone‌.

app store blue banner

The main thing we're focused on in the App Store is keeping our focus on privacy and security. These are the two major tenets that have produced a very trusted environment where consumers and developers come together. Consumers can trust the developers and the apps are who they say they are. Developers get a huge audience to sell their software to.

That's sort of number one on our list. Everything else is a distant second. What we're doing is working to explain the decisions that we've made that are key to keeping our privacy and security. Not having sideloading and alternate ways on the iPhone where we're opening up the iPhone to unreviewed apps that get by the privacy restrictions we put on the App Store.

Cook went on to say that Apple is "very focused in discussing privacy and security of the ‌App Store‌ with regulators and legislators."

Apple recently came out largely victorious in its antitrust lawsuit with Epic Games, with the judge in that case ruling that Apple does not have a monopoly. Apple was, however, told to allow developers to put links to outside websites and alternate payment options in their apps.

Apple was given a deadline in December to make this change, but Apple has appealed for more time and has asked to avoid making changes until the entire case has come to a conclusion.

Back in June, U.S. lawmakers introduced antitrust legislation that would require Apple to make sweeping changes to the App Store, which Apple will undoubtedly fight against.

Popular Stories

iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Netflix Smaller 4

Netflix Kills Casting From Its Mobile App to Most Modern TVs

Monday December 1, 2025 4:36 am PST by
Netflix has quietly removed the ability to cast content from its mobile apps to most modern TVs and streaming devices, including newer Chromecast models and the Google TV Streamer. The change was first spotted by users on Reddit and confirmed in an updated Netflix support page (via Android Authority), which now states that the streaming service no longer supports casting from mobile devices...
Cyber Week Deals 2025

Best Cyber Week Apple Deals Include Big Discounts on AirPods, Apple Watch, and More

Sunday November 30, 2025 7:33 am PST by
Cyber Week is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Specifically,...
Sad Siri Feature

Apple AI Chief John Giannandrea Retiring After Siri Delays

Monday December 1, 2025 2:16 pm PST by
Apple AI chief John Giannandrea is stepping down from his position and retiring in spring 2026, Apple announced today. Giannandrea will serve as an advisor between now and 2026, with former Microsoft AI researcher Amar Subramanya set to take over as vice president of AI. Subramanya will report to Apple engineering chief Craig Federighi, and will lead Apple Foundation Models, ML research, and ...
studio display purple february

M5 iPad Pro Could Hint at New Studio Display Feature

Sunday November 30, 2025 10:30 am PST by
The updated specs of the M5 iPad Pro may point toward a major new feature for Apple's next-generation Studio Display expected in early 2026. Apple's latest iPad Pro debuted last month and contains one display-related change that stands out: it can now drive external monitors at up to 120Hz with Adaptive Sync. The feature should deliver lower latency, smoother motion, and fewer visual...
iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...

Top Rated Comments

kcslc Avatar
54 months ago
I think Tim Cook should no longer be able to use the word “privacy.”
Score: 43 Votes (Like | Disagree)
vipergts2207 Avatar
54 months ago
Tim, you blew up the illusion that Apple actually cares about privacy with the CSAM debacle. We know what AAPL cares about. $$$$$
Score: 30 Votes (Like | Disagree)
kcslc Avatar
54 months ago

Apple will never concede on privacy or security of us users. I love them for this.
Oh honey. You should really do your homework.
Score: 26 Votes (Like | Disagree)
miniyou64 Avatar
54 months ago
*But not for your photos
Score: 24 Votes (Like | Disagree)
fwmireault Avatar
54 months ago
...and profit
Score: 16 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
54 months ago
I hope to God this is true. Don't forget about the Profit, Tim Cook. Let's be real here.

Privacy should be in Apple's DNA



Attachment Image
Score: 13 Votes (Like | Disagree)