Retail Demo Unit Suggests Apple Considered 'Apple Watch Pro' Branding

A file within an Apple Watch retail demo unit suggests that at some point, Apple considered using "Apple Watch Pro" branding for some models of its smartwatch.

apple watch pro
The file, shared by Apple Demo on Twitter, dated February 26, 2015, is contained within a folder of other Apple Watch logos, including a logo for the Apple Watch Edition and Apple Watch Sport. The image suggests that at some point, Apple considered using its "Pro" nomenclature for the Apple Watch, possibly for the higher-end stainless steel models, as indicated on Twitter.


Apple uses its "Pro" branding for its high-end products, specifically devices that offer more features than the standard model of that product. The iPhone 13 Pro and ‌iPhone‌ 13 Pro Max, for example, both feature improved cameras, displays, and a LiDAR sensor, features not offered on the baseline ‌iPhone‌ 13. Apple uses its "Pro" branding across its major product categories, including the iPad, Mac, ‌iPhone‌, and AirPods.

An “Apple Watch Pro” would presumably be a model that includes more premium features or design elements compared to the standard Apple Watch. "Apple Watch Pro" may have also been an alternative name to "Apple Watch Edition," a line of Apple Watch models that currently come in titanium cases.

Popular Stories

AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
homepod mini thumb feature

New HomePod Mini, Apple TV, and AirTag Were Expected This Year — Where Are They?

Wednesday November 12, 2025 11:42 am PST by
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen. Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...
ios 26 digital id passport wallet

Apple Announces Launch of U.S. Passport Feature in iPhone's Wallet App

Wednesday November 12, 2025 9:15 am PST by
Apple today announced that iPhone users can now create a Digital ID in the Apple Wallet app based on information from their U.S. passport. To create and present a Digital ID based on a U.S. passport, you need: An iPhone 11 or later running iOS 26.1 or later, or an Apple Watch Series 6 or later running watchOS 26.1 or later Face ID or Touch ID and Bluetooth turned on An Apple Account ...
Tesla Charging

Tesla Working to Add Apple CarPlay Support to Vehicles

Thursday November 13, 2025 8:31 am PST by
Tesla is working to add support for Apple CarPlay in its vehicles, Bloomberg's Mark Gurman reports. Tesla vehicles rely on its own infotainment software system, which integrates vehicle functions, navigation, music, web browsing, and more. The automaker has been an outlier in foregoing support for Apple CarPlay, which has otherwise become an industry standard feature, allowing users to...
m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
iOS 26

Everything New in iOS 26.2 Beta 2

Wednesday November 12, 2025 3:29 pm PST by
Apple today provided developers with the second beta of iOS 26.2, which adds a few new features worth knowing about. Measure App Apple's Measure app now features a Liquid Glass design for the level, with two Liquid Glass bubbles instead of white circles. Games App There's now an option to sort games in the Games app Library by size, in addition to Name and Recent. CarPlay The...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
apple intelligence erroneous support list

Apple Intelligence Apparently Too Smart for M1 Macs After Listing Error

Wednesday November 12, 2025 2:49 am PST by
Update: It took a day, but Apple has now corrected its Apple Intelligence device compatibility list to show support for the earliest Apple silicon Macs. The original article follows. Apple's website is causing some confusion among Mac owners, and for good reason – its device compatibility listing for Apple Intelligence appears to have dropped support for M1 Macs. The U.S. version...

Top Rated Comments

AeroEngineer Avatar
53 months ago
Ah yes, a pro watch, bringing you high performance time telling.
Score: 38 Votes (Like | Disagree)
Michael Scrip Avatar
53 months ago
If everything is Pro... then nothing is Pro...

?
Score: 26 Votes (Like | Disagree)
Joe_ Avatar
53 months ago
“Our most advanced watch we have ever created”

Now starting at $1,500! *crowd goes wild*
Score: 20 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
53 months ago
What's a professional watch?
Score: 15 Votes (Like | Disagree)
BvizioN Avatar
53 months ago
Fast Forward few years and we will be reading on how Apple considered "Polishing Cloth PRO" name.
Score: 10 Votes (Like | Disagree)
Sakurambo-kun Avatar
53 months ago
I sometimes think back to what Steve did to Apple's bloated product line when he took over. What would he make of it now?

This "pro" stuff is such nonsense outside of PCs. Even then it's tenuous at best. I have an iPhone 13 "pro". I'm a professional user of a telephone. I feel so important. And how does one tell the time professionally?

Apple's naming department, assuming they have one and don't just rely on Tim's fever dreams, needs to be fired.
Score: 9 Votes (Like | Disagree)