Apple this week opened its newest Apple Store in New York City, Apple The Mall at Bay Plaza, which also happens to be the first Apple retail location in the Bronx.
Apple Store aficionado Michael Steeberteamed up with Storeteller for a virtual 360-degree walkthrough of the new location, giving us an in-depth look at the features and improvements that Apple has brought to its latest Apple Store.
Apple The Mall at Bay Plaza may look similar to most other Apple retail locations, but it has a unique feature - a dedicated Pickup Zone. The Pickup Zone is a permanent installation within the store, featuring a dedicated table where customers can get their new devices from employees and more interestingly, a wall of built-in drawers where all the pickup orders are housed.
In most Apple retail locations, employees must go to the back to retrieve orders that have been placed for in-store pickup, but that won't be the case with Apple The Mall at Bay Plaza, and it is the first store with this setup rather than a Forum area.
Along with the Pickup Zone, the store also features an area with round tables for training, and a series of Forum displays. There are leather seats along the walls for those waiting for Genius Bar appointments, and the front of the store is outfitted with sliding glass doors.
I used to love Apple stores 10+ years ago. I find them busy and stressful now. The whole Genius Bar experience used to be fun. Now it feels like waiting at the dentist. A dentist where you can't find the receptionist. The only time I ever go "into" one is if I'm early for a train at Grand Central station. That one feels kind of like it's outside. If there's a product I've not seen in person, I'll have a very quick look there then rush out.
"Picking up your order from our patented built-in, instant-on, soft-close drawers makes buying the latest Apple device even more rewarding. They're the best drawers Apple has ever made - we think you're gonna love them."
"Picking up your order from our patented built-in, instant-on, soft-close drawers makes buying the latest Apple device even more rewarding. They're the best drawers Apple has ever made - we think you're gonna love them."
See, I thought “dedicated pickup zone” is a place to meet ladies.
If there are some ladies there you could try a few of your best pickup lines on them. Who knows, you may get lucky. Worst that could happen is you get hauled off for sexual harassment.
Monday November 22, 2021 7:42 am PST by Joe Rossignol
Apple recently announced that it will soon be opening a second retail store in the heart of Berlin. The store will be located on the popular Rosenthaler Strasse shopping street in Mitte, the historic center of Germany's capital city.
Apple has yet to share a specific opening date for the Rosenthaler Strasse store, which will accompany Apple's existing Kurfürstendamm store in Berlin....
Friday November 19, 2021 1:32 pm PST by Juli Clover
Apple today opened a new retail location in the Los Angeles area with the official launch of Apple The Grove. Apple has had an Apple Store in The Grove shopping area for close to 20 years, but the recently opened store is in a new location.
To celebrate the relocation of Apple The Grove, Apple last night hosted a Q&A event with the cast of popular Apple TV+ show "Ted Lasso," including Jason...
Wednesday November 24, 2021 10:17 am PST by Sami Fathi
Apple customers in Turkey are being turned away at retail stores by staff following the halt of online product sales in the country, although the exact reason for the in-store sales halt is unclear.
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Tuesday October 26, 2021 7:00 am PDT by Joe Rossignol
Apple's new $19 polishing cloth that it introduced alongside the redesigned 14-inch and 16-inch MacBook Pro models is now available for same-day pickup at many Apple Store locations across the United States and Canada.
Photo shared by MacRumors forum member phatspider Apple Store pickup is a much quicker way of getting the polishing cloth for those who haven't ordered one yet, as Apple's...
Tuesday November 30, 2021 6:43 am PST by Joe Rossignol
In what has become an annual tradition, select Apple Store locations are now displaying a red Apple logo in support of World AIDS Day on December 1, such as Apple Nanjing East in Shanghai and Apple Ginza in Tokyo, with other locations likely to follow.
Photo shared by Shanghai Daily via Storeller Apple has also announced that, now through December 6, it will donate $1 for every purchase made...
Thursday November 4, 2021 11:31 am PDT by Juli Clover
Apple will no longer require customers to wear a mask to enter many of its retail stores in the United States, reports Bloomberg. Mask mandates will disappear at several stores starting on Friday due to positive trends in vaccinations and declining COVID-19 cases.
More than 100 stores will drop the mask mandate starting Friday, with the policy then expanding to additional stores based on...
Monday November 22, 2021 6:18 pm PST by Joe Rossignol
Apple today made the HomePod mini available to order in yellow, orange, and blue in Australia and New Zealand, several weeks after the new colors were released in the United States, Canada, China, Hong Kong, Japan, and Taiwan.
The new yellow, orange, and blue models all have color-matched woven power cables, but there's still a white Apple sticker in the box, along with a 20W USB-C power...
Thursday November 11, 2021 12:45 pm PST by Eric Slivka
The Apple Store app for iOS was updated today with a new feature that lets you easily save items to lists, share them with a specialist online or during a store visit, and then get a recap of your visit to help you later purchase your items.
After you've saved items to a list, they can be found in a new Saved Items section on your account page accessible via your profile picture at the top...
Monday November 29, 2021 7:38 am PST by Sami Fathi
In association with CIT as the financing partner, Apple has launched a new Mac Upgrade Program for small businesses and Apple business partners that allow companies to easily distribute and upgrade their fleets of MacBooks at an affordable price to all of their workers.
As outlined on CIT's website, shared by Max Weinbach, Apple Business Partners can distribute the 13-inch MacBook Pro,...
With Black Friday over, Cyber Monday 2021 is now in full swing and you can find many of the same sales as last week on Apple products like AirPods, Apple Pencil, and iPad Pro. In this article we're focusing on the best Cyber Monday discounts on Apple products like these and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we...
We've been tracking Apple product and accessory deals for Cyber Monday 2021 today, and now Woot is offering a solid discount on the previous generation 32GB Apple TV 4K. You can get this device in new condition for just $99.99 if you're an Amazon Prime member. Note that this sale will last for one day only.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
Tuesday November 30, 2021 8:08 am PST by Joe Rossignol
Apple plans to release a third-generation iPhone SE in the first quarter of 2022, according to Taiwanese research firm TrendForce. If this timeframe proves to be accurate, we can expect the device to be released by the end of March.
As previously rumored, TrendForce said the new iPhone SE will remain a mid-range smartphone with added support for 5G:In terms of product development, Apple is...
Tuesday November 30, 2021 1:51 pm PST by Juli Clover
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Subscribe to the MacRumors YouTube channel for more videos. No More Wedge Design - Current MacBook...
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We started sharing deals on Apple products for Cyber Monday 2021 earlier today, and now we're tracking deals and bargains available from all of the best Apple accessory companies. Similar to Black Friday, you can expect Cyber Monday savings from Twelve South, Nomad, Belkin, Casetify, and many more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2021 sales have now carried over into Cyber Monday as well. Right now we're tracking notable offers on the iPhone 13 and iPhone 13 Pro devices from AT&T, Verizon, and T-Mobile. For even more savings, keep an eye on older models like iPhone SE.
Note: MacRumors is an affiliate...
Images of transparent prototype AirPods and a 29W Apple power adapter have been shared on Twitter by Apple device collector Giulio Zompetti.
The prototypes, which appear to be either first-generation or second-generation AirPods, feature clear plastic along the stem and around the outer side of the earbud, with the normal white plastic on the inner side of the earbud. Transparent casings are ...
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