Apple this week opened its newest Apple Store in New York City, Apple The Mall at Bay Plaza, which also happens to be the first Apple retail location in the Bronx.
Apple Store aficionado Michael Steeberteamed up with Storeteller for a virtual 360-degree walkthrough of the new location, giving us an in-depth look at the features and improvements that Apple has brought to its latest Apple Store.
Apple The Mall at Bay Plaza may look similar to most other Apple retail locations, but it has a unique feature - a dedicated Pickup Zone. The Pickup Zone is a permanent installation within the store, featuring a dedicated table where customers can get their new devices from employees and more interestingly, a wall of built-in drawers where all the pickup orders are housed.
In most Apple retail locations, employees must go to the back to retrieve orders that have been placed for in-store pickup, but that won't be the case with Apple The Mall at Bay Plaza, and it is the first store with this setup rather than a Forum area.
Along with the Pickup Zone, the store also features an area with round tables for training, and a series of Forum displays. There are leather seats along the walls for those waiting for Genius Bar appointments, and the front of the store is outfitted with sliding glass doors.
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With the iPhone 15 series, I did an experiment and kept my iPhone's Charge Limit set at 80 percent for an entire year. It provided an interesting look at the impact of charge limits on battery longevity, so I decided to repeat it for the iPhone 16 line.
Since September 2024, my iPhone 16 Pro Max has been limited to an 80 percent charge, with no cheating. As of today, my battery's maximum...
Monday September 22, 2025 12:44 pm PDT by Juli Clover
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about.
New Apple Intelligence Languages
Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese.
AirPo...
Tuesday September 23, 2025 8:55 am PDT by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead.
Below, we have recapped some of the early iPhone 18 Pro rumors so far. This story was published previously, and it has been updated to reflect the latest rumors.
Many early rumors prove to be true, but nothing is confirmed yet, and Apple's...
Monday September 22, 2025 10:00 am PDT by Joe Rossignol
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the next Apple TV, according to rumors.
Likely Features
N1 Chip With Wi-Fi 7
Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
Monday September 22, 2025 7:29 am PDT by Joe Rossignol
The website ChargerLAB has tested the iPhone 17 Pro Max's USB-C charging speeds with a variety of Apple's chargers, from 18W to 140W.
The device reached a peak charging speed of around 36W with the following Apple chargers:40W Dynamic Power Adapter with 60W Max
61W USB-C Power Adapter
67W USB-C Power Adapter
70W USB-C Power Adapter
96W USB-C Power Adapter
140W USB-C Power AdapterFor...
Wednesday September 24, 2025 10:22 am PDT by Juli Clover
The marks on the iPhone 17 Pro models that people have noticed at Apple retail stores are caused by the chargers that Apple uses, Apple confirmed today.
Apple told 9to5Mac that worn MagSafe charging stands in stores are causing marks on the iPhone 17 Pro and iPhone 17 Pro Max. Apple says that the marks are not scratches, and are instead material transfer from the stand to the phone. The...
Wednesday September 24, 2025 7:20 am PDT by Joe Rossignol
Apple's annual "Back to School" promotion for students ends soon, so act fast if you want to score free AirPods with the purchase of an eligible new Mac or iPad.
Until Tuesday, September 30, college students and qualifying educational staff in the U.S. can receive free AirPods 4 with Active Noise Cancellation when they purchase an eligible new Mac or iPad from Apple. This is a $179 value.
...
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Digital ID, the iOS 26 feature that lets U.S. passport holders add their passports to the Wallet app, is coming later in 2025, Apple confirmed today.
Apple updated the release timing wording of Digital ID on its iOS 26 features page. "Digital ID will be coming later this year with US passports only," it reads.
Prior to today, the footnote for the feature said "Digital ID will be available ...
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With iOS 26.1, Apple Intelligence is gaining support for additional languages, including Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese.
Apple announced plans to expand the languages that can be used with Apple Intelligence last year, and now the added language support is here. Apple Intelligence is now available in the following...
Tuesday September 23, 2025 2:18 pm PDT by Juli Clover
Early reports have suggested that the iPhone 17 Pro and iPhone Air are more vulnerable to scratches and scuffs, primarily due to damage spotted at Apple Stores.
Apple customers have discovered that the iPhone Air and iPhone 17 Pro models Apple has out for display at its retail locations have scratching in the area of the MagSafe charger. Those devices are handled by hundreds to thousands of...
I used to love Apple stores 10+ years ago. I find them busy and stressful now. The whole Genius Bar experience used to be fun. Now it feels like waiting at the dentist. A dentist where you can't find the receptionist. The only time I ever go "into" one is if I'm early for a train at Grand Central station. That one feels kind of like it's outside. If there's a product I've not seen in person, I'll have a very quick look there then rush out.
"Picking up your order from our patented built-in, instant-on, soft-close drawers makes buying the latest Apple device even more rewarding. They're the best drawers Apple has ever made - we think you're gonna love them."
"Picking up your order from our patented built-in, instant-on, soft-close drawers makes buying the latest Apple device even more rewarding. They're the best drawers Apple has ever made - we think you're gonna love them."
See, I thought “dedicated pickup zone” is a place to meet ladies.
If there are some ladies there you could try a few of your best pickup lines on them. Who knows, you may get lucky. Worst that could happen is you get hauled off for sexual harassment.
