Apple Online Store Goes Down Ahead of 'California Streaming' Apple Event Later Today

Ahead of the "California streaming" Apple event later today, the online Apple Store has gone down in preparation for the launch of the iPhone 13, Apple Watch Series 7, and possibly the third-generation AirPods.

apple store down feature
Apple typically takes down its online store hours ahead of a product launch to prepare the storefront for the new devices. Like the past several events, today's ‌Apple event‌ will take place digitally and will feature pre-recorded segments from Apple Park, streamed on Apple's website, via the Apple TV, as well as on YouTube.

MacRumors will have in-depth coverage of Apple's event across our platforms, including a live blog on our website and live tweets via @MacRumorsLive on Twitter, so be sure to follow to keep track of everything Apple announced.

Top Rated Comments

xxray Avatar
11 weeks ago
Why do they have to take the whole store down for a new product?

[ISPOILER]Edit: this was a joke in reference to the comment above me[/ISPOILER]
Score: 15 Votes (Like | Disagree)
whirldy Avatar
11 weeks ago
“Streaming…” ? AIR PORT EXTREME makes a comeback! ?
Score: 10 Votes (Like | Disagree)
dantracht Avatar
11 weeks ago
Like clockwork.

Also got my comment in ahead of @TheYayAreaLiving!
Score: 9 Votes (Like | Disagree)
Eddy Munn Avatar
11 weeks ago
In before 'Why do they have to take the whole store down for a new product?'
Score: 9 Votes (Like | Disagree)
LarrySW Avatar
11 weeks ago

Because their store is still stuck in 1995.

Taking an online website down for HALF A DAY to add a product or too is ridiculous. Could you imagine anyone else doing this?
It is for hype, not for a technical limitation.
Score: 7 Votes (Like | Disagree)
contacos Avatar
11 weeks ago
The hype is real. Imagine being one of those fools that just bought an iPhone 12 a few hours ago ?
Score: 6 Votes (Like | Disagree)

Related Stories

twitter like apple event sept 2021

Twitter Gains Unique 'Like' Animation for Today's Apple Event

Tuesday September 14, 2021 1:00 am PDT by
Twitter has added a unique "like" animation for Apple's "California streaming" event set to take place later on Tuesday. Time to shine#AppleEvent pic.twitter.com/K65FBt7wlV— Hashflags (@hashflagsio) September 14, 2021 The brief animation reflects the luminescent Apple logo graphics used to promote the Apple event, before turning round and changing into the typical love heart. Apple began ...
maxresdefault

Apple's 'California Streaming' Event Now Available on YouTube and Events Website

Tuesday September 14, 2021 12:54 pm PDT by
For those that missed Apple's California Streaming event this morning, the full hour and 20 minute long keynote can be watched both on YouTube and through Apple's Events website. Apple also debuted several new videos during the event, which have also been uploaded to YouTube separately. The videos feature the iPhone 13 Pro, iPhone 13, iPad mini, and Apple Watch Series 7, along with...
iPad 9th gen feature

Rumor Suggests Low-Cost Ninth-Generation iPad to Debut at Apple Event Later Today

Tuesday September 14, 2021 1:08 am PDT by
A new rumor suggests that Apple may debut its updated baseline ninth-generation iPad later today, as part of several new product announcements for its "California streaming" event. According to the Weibo account @PandaIsBald, who has shared information regarding iPhone 13 pre-order dates in the past, Apple plans to release the new ninth-generation iPad during or possibly after today's event. ...
apple california streaming event

Apple Event Announced: 'California Streaming' on September 14 With iPhone 13, Apple Watch Series 7 Expected

Tuesday September 7, 2021 9:03 am PDT by
Apple today announced that it will be holding a special event on Tuesday, September 14 at 10:00 a.m. The event will take place at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with WWDC and last year's fall events, this new event will be held digitally with no members of the media invited to attend in person. Apple will likely provide pre-taped segments for...
m1x mac mini screen feature

New High-End Mac Mini: Everything Rumors Say We Can Expect

Monday October 18, 2021 5:36 am PDT by
With Apple's "Unleashed" event just hours away, the focus has understandably been on the new MacBook Pro models that are expected to debut, but rumors suggest we could also see the company unveil a new Mac mini with a new design and a faster Apple silicon processor. Here's what we've heard from sources over the past year. Kicking things off, Bloomberg's Mark Gurman in May said that Apple was ...
AppleEventLogoFeature

DigiTimes: Apple Planning Multiple Apple Events for September

Friday August 20, 2021 3:20 am PDT by
Apple is planning to hold multiple product events in September, rather than its strategy from last year to break up its fall product launches into three separate events split across September, October, and November, according to sources who spoke to DigiTimes. In a new paywalled report today, the publication states that Apple will "host a series of product launch conferences in September,"...
twitter hashflag apple event

Twitter Hashflag for September 14 Apple Event Goes Live

Tuesday September 7, 2021 1:21 pm PDT by
A new unique #AppleEvent "hashflag" has surfaced on Twitter for next week's "California Streaming" all-digital Apple event to increase visibility and maximize hype on the social media network. The custom Twitter hashtag includes a multi-colored Apple logo, and it's live as of 1:00 p.m. Pacific Time. Apple has used the little icons next to hashtags on Twitter for all its previous events...
airpods 3 1

Third-Generation AirPods Still Rumored to Be on Track for 2021 Launch

Friday October 1, 2021 4:36 am PDT by
The third-generation AirPods are still on track to be launched before the end of this year, despite their lack of appearance during the iPhone 13 and Apple Watch Series 7 event earlier last month, according to DigiTimes. Apple analyst Ming-Chi Kuo reported the weekend before Apple's September 14 "California streaming" event that the third-generation AirPods would make an appearance during...

Popular Stories

Mac Notebook Upgrade Program

Apple Introduces New MacBook Upgrade Program for Business Partners

Monday November 29, 2021 7:38 am PST by
In association with CIT as the financing partner, Apple has launched a new Mac Upgrade Program for small businesses and Apple business partners that allow companies to easily distribute and upgrade their fleets of MacBooks at an affordable price to all of their workers. As outlined on CIT's website, shared by Max Weinbach, Apple Business Partners can distribute the 13-inch MacBook Pro,...
General cyber monday 20 sale feature

Best Cyber Monday Deals for AirPods, Apple Pencil, iMac, More

Monday November 29, 2021 4:19 am PST by
With Black Friday over, Cyber Monday 2021 is now in full swing and you can find many of the same sales as last week on Apple products like AirPods, Apple Pencil, and iPad Pro. In this article we're focusing on the best Cyber Monday discounts on Apple products like these and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we...
2017 apple tv

Cyber Monday: Original Apple TV 4K Drops to $99.99 for Amazon Prime Members

Monday November 29, 2021 12:01 pm PST by
We've been tracking Apple product and accessory deals for Cyber Monday 2021 today, and now Woot is offering a solid discount on the previous generation 32GB Apple TV 4K. You can get this device in new condition for just $99.99 if you're an Amazon Prime member. Note that this sale will last for one day only. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iPhone SE Cosmopolitan Clean

New iPhone SE Reportedly on Track for Release in First Quarter of 2022

Tuesday November 30, 2021 8:08 am PST by
Apple plans to release a third-generation iPhone SE in the first quarter of 2022, according to Taiwanese research firm TrendForce. If this timeframe proves to be accurate, we can expect the device to be released by the end of March. As previously rumored, TrendForce said the new iPhone SE will remain a mid-range smartphone with added support for 5G:In terms of product development, Apple is...
maxresdefault

Five Features to Look Forward to in the 2022 MacBook Air

Tuesday November 30, 2021 1:51 pm PST by
In 2022, Apple is going to release an updated version of the MacBook Air with some of the biggest design changes that we've seen since 2010, when Apple introduced the 11 and 13-inch size options. In the video below, we highlight five features that you need to know about the new machine. Subscribe to the MacRumors YouTube channel for more videos. No More Wedge Design - Current MacBook...
telsa cyberwhistle

Elon Musk Urges Customers to Buy 'Tesla Cyberwhistle' Instead of Apple Polishing Cloth

Wednesday December 1, 2021 4:01 am PST by
Tesla CEO Elon Musk has encouraged customers to buy the "Cyberwhistle" for $50 instead of Apple's much-discussed Polishing Cloth. The product page, which Musk shared on Twitter on Tuesday evening, offers a limited edition stainless steel whistle with the same distinctive design of the Tesla Cybertruck:Inspired by Cybertruck, the limited-edition Cyberwhistle is a premium collectible made from ...
General cyber monday 20 sale feature 2

Best Cyber Monday Apple Accessory Deals Available Today

Monday November 29, 2021 6:41 am PST by
We started sharing deals on Apple products for Cyber Monday 2021 earlier today, and now we're tracking deals and bargains available from all of the best Apple accessory companies. Similar to Black Friday, you can expect Cyber Monday savings from Twelve South, Nomad, Belkin, Casetify, and many more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and...
iphone holiday

Best Black Friday iPhone Deals Still Available

Friday November 26, 2021 4:58 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2021 sales have now carried over into Cyber Monday as well. Right now we're tracking notable offers on the iPhone 13 and iPhone 13 Pro devices from AT&T, Verizon, and T-Mobile. For even more savings, keep an eye on older models like iPhone SE. Note: MacRumors is an affiliate...
airpods prototype translucent

Transparent AirPods and 29W Power Adapter Prototypes Surface in Photos

Tuesday November 30, 2021 7:16 am PST by
Images of transparent prototype AirPods and a 29W Apple power adapter have been shared on Twitter by Apple device collector Giulio Zompetti. The prototypes, which appear to be either first-generation or second-generation AirPods, feature clear plastic along the stem and around the outer side of the earbud, with the normal white plastic on the inner side of the earbud. Transparent casings are ...