Ahead of the "California streaming" Apple event later today, the online Apple Store has gone down in preparation for the launch of the iPhone 13, Apple Watch Series 7, and possibly the third-generation AirPods.
Apple typically takes down its online store hours ahead of a product launch to prepare the storefront for the new devices. Like the past several events, today's Apple event will take place digitally and will feature pre-recorded segments from Apple Park, streamed on Apple's website, via the Apple TV, as well as on YouTube.
MacRumors will have in-depth coverage of Apple's event across our platforms, including a live blog on our website and live tweets via @MacRumorsLive on Twitter, so be sure to follow to keep track of everything Apple announced.
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2.
iPhone 17e features the same overall design as...
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Wednesday March 18, 2026 7:39 am PDT by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices.
It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...