Apple will announce its third-generation AirPods, featuring a new design similar to the AirPods Pro but lacking in "Pro" features during its "California streaming" Apple event on Tuesday, September 14, Apple analyst Ming-Chi Kuo said today in an investors note obtained by MacRumors.
Kuo envisions two possible scenarios for how Apple treats the AirPods lineup following the launch of the new model. In the first scenario, Kuo says Apple may price the third-generation AirPods higher than the current second-generation AirPods, keeping the existing model in the line.
Secondly, Apple may reduce the price of the existing AirPods and replace their spot in the lineup with the third-generation AirPods at the current $199 price point. Either way, Kuo says Apple will keep the second-generation AirPods in the lineup for customers who prefer the older design.
We have two scenarios for AirPods pricing: 1) AirPods 3 price is higher than existing AirPods 2, and AirPods 2 price remains the same, or 2) AirPods 3 price is the same as existing AirPods 2 and AirPods 2 price cuts. In scenario one, the market will be neutral on the AirPods announcement. In scenario two, the AirPods announcement will be better than the market expectation for supply chain shipments.
The third-generation AirPods are expected to feature a design language similar to the AirPods Pro, but rumors are conflicting on whether the new design will include silicone ear tips. Images of the alleged third-generation AirPods were shared earlier this year, and according to those images, the new AirPods will not feature silicone eartips. On the other hand, renders of the upcoming AirPods depict them with silicone eartips.
Alongside the third-generation AirPods, Apple is also planning to announce the iPhone 13 and the Apple Watch Series 7 during its "California streaming" event on Tuesday, September 14. For a full breakdown of everything we expect, be sure to check our guide.
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
Sunday November 23, 2025 8:48 am PST by Joe Rossignol
iOS 27 will reportedly have two major elements: quality improvements and new AI features.
In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features.
Gurman said there is one exception to this rule, though, as he expects...
Thursday November 20, 2025 10:50 am PST by Joe Rossignol
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date.
Keep reading...
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When...
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models.
Subscribe to The MacRumors Show YouTube channel for more videos
Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
Tuesday November 25, 2025 7:09 am PST by Tim Hardwick
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports.
CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...
Black Friday deals have begun, and Amazon is one of the best places you can find steep discounts on numerous products this week. We've already collected all of the best Apple-related deals you'll find at Amazon (and other retailers) in our Apple Black Friday Deals post, so below you'll find other discounts on devices like Anker accessories, Beats headphones, video games, TVs, and more.
Note:...
Thursday November 20, 2025 6:28 am PST by Joe Rossignol
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others.
During the shopping event, customers can get an Apple gift card with...
Apple will announce its third-generation AirPods, featuring a new design similar to the AirPods Pro but lacking in "Pro" features during its "California streaming" Apple event on Tuesday, September 14, Apple analyst Ming-Chi Kuo said today in an investors note obtained by MacRumors.
Kuo envisions two possible scenarios for how Apple treats the AirPods lineup following the launch of the new model. In the first scenario, Kuo says Apple may price the third-generation AirPods higher than the current second-generation AirPods, keeping the existing model in the line.
Secondly, Apple may reduce the price of the existing AirPods and replace their spot in the lineup with the third-generation AirPods at the current $199 price point. Either way, Kuo says Apple will keep the second-generation AirPods in the lineup for customers who prefer the older design. The third-generation AirPods are expected to feature a design language similar to the AirPods Pro, but rumors are conflicting on whether the new design will include silicone ear tips. Images of the alleged third-generation AirPods were shared earlier this year ('https://www.macrumors.com/2021/03/12/airpods-3-redesign-new-images/'), and according to those images, the new AirPods will not feature silicone eartips. On the other hand, renders of the upcoming AirPods ('https://www.macrumors.com/2021/02/21/next-gen-airpods-image-leak/') depict them with silicone eartips.
Alongside the third-generation AirPods, Apple is also planning to announce the iPhone 13 and the Apple Watch Series 7 during its "California streaming" event on Tuesday, September 14. For a full breakdown of everything we expect, be sure to check our guide ('https://www.macrumors.com/guide/apple-event-september-14-what-to-expect/').
Article Link: Kuo: Third-Generation AirPods to be Announced During 'California Streaming' Apple Event ('https://www.macrumors.com/2021/09/12/kuo-airpods-3-apple-event-tuesday/')
they absolutely can't price the AirPods 3 any higher than the current price of AirPods 2, it would be insanity. already you have an APPLE PRODUCT in the Beats Studio Buds that are much smaller, fit bitter (than even AirPods Pro), have active noise reduction, transparency mode, and sound better but cost $149... I don't know how Apple is going to sell a stemmed AirPod with no active noise reduction, no transparency etc. for $199 let alone even more. I suspect the AirPods 2 at $149 (no wireless case option any longer), AirPods 3 at $199 (overpriced to the extreme based on rumored features), and AirPods Pro at $249 (dated design, overpriced, the bud version of the AirPod Pro 2 next year will be worthy of this price again.)