Apple will announce its third-generation AirPods, featuring a new design similar to the AirPods Pro but lacking in "Pro" features during its "California streaming" Apple event on Tuesday, September 14, Apple analyst Ming-Chi Kuo said today in an investors note obtained by MacRumors.
Kuo envisions two possible scenarios for how Apple treats the AirPods lineup following the launch of the new model. In the first scenario, Kuo says Apple may price the third-generation AirPods higher than the current second-generation AirPods, keeping the existing model in the line.
Secondly, Apple may reduce the price of the existing AirPods and replace their spot in the lineup with the third-generation AirPods at the current $199 price point. Either way, Kuo says Apple will keep the second-generation AirPods in the lineup for customers who prefer the older design.
We have two scenarios for AirPods pricing: 1) AirPods 3 price is higher than existing AirPods 2, and AirPods 2 price remains the same, or 2) AirPods 3 price is the same as existing AirPods 2 and AirPods 2 price cuts. In scenario one, the market will be neutral on the AirPods announcement. In scenario two, the AirPods announcement will be better than the market expectation for supply chain shipments.
The third-generation AirPods are expected to feature a design language similar to the AirPods Pro, but rumors are conflicting on whether the new design will include silicone ear tips. Images of the alleged third-generation AirPods were shared earlier this year, and according to those images, the new AirPods will not feature silicone eartips. On the other hand, renders of the upcoming AirPods depict them with silicone eartips.
Alongside the third-generation AirPods, Apple is also planning to announce the iPhone 13 and the Apple Watch Series 7 during its "California streaming" event on Tuesday, September 14. For a full breakdown of everything we expect, be sure to check our guide.
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Monday September 1, 2025 4:35 am PDT by Tim Hardwick
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
Tuesday September 2, 2025 1:50 pm PDT by Joe Rossignol
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices.
Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac:
Model
Starting Price
Model
Starting Price
Change
iPhone 16
$799
iPhone 17
...
Friday August 29, 2025 4:54 am PDT by Tim Hardwick
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging."
Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs.
We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else.
iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors.
According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
Apple will announce its third-generation AirPods, featuring a new design similar to the AirPods Pro but lacking in "Pro" features during its "California streaming" Apple event on Tuesday, September 14, Apple analyst Ming-Chi Kuo said today in an investors note obtained by MacRumors.
Kuo envisions two possible scenarios for how Apple treats the AirPods lineup following the launch of the new model. In the first scenario, Kuo says Apple may price the third-generation AirPods higher than the current second-generation AirPods, keeping the existing model in the line.
Secondly, Apple may reduce the price of the existing AirPods and replace their spot in the lineup with the third-generation AirPods at the current $199 price point. Either way, Kuo says Apple will keep the second-generation AirPods in the lineup for customers who prefer the older design. The third-generation AirPods are expected to feature a design language similar to the AirPods Pro, but rumors are conflicting on whether the new design will include silicone ear tips. Images of the alleged third-generation AirPods were shared earlier this year ('https://www.macrumors.com/2021/03/12/airpods-3-redesign-new-images/'), and according to those images, the new AirPods will not feature silicone eartips. On the other hand, renders of the upcoming AirPods ('https://www.macrumors.com/2021/02/21/next-gen-airpods-image-leak/') depict them with silicone eartips.
Alongside the third-generation AirPods, Apple is also planning to announce the iPhone 13 and the Apple Watch Series 7 during its "California streaming" event on Tuesday, September 14. For a full breakdown of everything we expect, be sure to check our guide ('https://www.macrumors.com/guide/apple-event-september-14-what-to-expect/').
Article Link: Kuo: Third-Generation AirPods to be Announced During 'California Streaming' Apple Event ('https://www.macrumors.com/2021/09/12/kuo-airpods-3-apple-event-tuesday/')
they absolutely can't price the AirPods 3 any higher than the current price of AirPods 2, it would be insanity. already you have an APPLE PRODUCT in the Beats Studio Buds that are much smaller, fit bitter (than even AirPods Pro), have active noise reduction, transparency mode, and sound better but cost $149... I don't know how Apple is going to sell a stemmed AirPod with no active noise reduction, no transparency etc. for $199 let alone even more. I suspect the AirPods 2 at $149 (no wireless case option any longer), AirPods 3 at $199 (overpriced to the extreme based on rumored features), and AirPods Pro at $249 (dated design, overpriced, the bud version of the AirPod Pro 2 next year will be worthy of this price again.)
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
('https://www.macrumors.com/2021/09/12/kuo-airpods-3-apple-event-tuesday/')
