Spotify Tests $0.99 Subscription Tier With Ads But Fewer Playback Limitations

Spotify is experimenting with a new ad-supported subscription tier that gives listeners more freedom over what they listen to compared to the existing free ad-based plan.

spotify plus plan
Called Spotify Plus, the tier costs $0.99 per month and lets users pick which songs they want to stream between ads, with unlimited skips and on-demand listening.

That's in contrast to Spotify's free ad-based tier, which limits users to skipping no more than six tracks every hour, and only lets them listen to tracks from 15 pre-selected playlists. If they don't want to listen to the playlists, they're limited to shuffling between tracks.

The streaming service confirmed to The Verge that it was piloting Spotify Plus with a limited number of users, but cautioned there was no guarantee that it would get a full rollout and that it "routinely conduct[s] tests to inform our decisions."

Spotify in February announced plans to introduce a new "HiFi premium" tier later this year, but despite some indications that it's been in testing, we've still to see the high-definition plan go live. Since then, Apple Music has launched Spatial Audio with Dolby Atmos and ‌‌Apple Music‌‌ Lossless, two features that became available to subscribers in June for no additional fee.

Tag: Spotify

Popular Stories

maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
apple wallet drivers license feature iPhone 15 pro

Apple Says These 7 U.S. States Plan to Offer iPhone Driver's Licenses

Monday February 9, 2026 6:24 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
m5 macbook pro deal

Why You Shouldn't Buy the Next MacBook Pro

Tuesday February 10, 2026 4:27 pm PST by
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works. We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
Apple Logo Zoomed

Apple Expected to Launch These 10+ Products Over the Coming Months

Tuesday February 10, 2026 6:33 am PST by
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more. Apple is expected to release/update the following products...
iOS 26

Apple Releases iOS 26.3 and iPadOS 26.3

Wednesday February 11, 2026 10:07 am PST by
Apple today released iOS 26.3 and iPadOS 26.3, the latest updates to the iOS 26 and iPadOS 26 operating systems that came out in September. The new software comes almost two months after Apple released iOS 26.2 and iPadOS 26.2. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes, ...

Top Rated Comments

BvizioN Avatar
59 months ago
Ads don't bother me as much as not being able to choose what to listen to next. Sounds like a good idea to me.
Score: 9 Votes (Like | Disagree)
BigKahunaBurguer Avatar
59 months ago
I think this is a first step to remove the free tier.
Score: 8 Votes (Like | Disagree)
darkcompass Avatar
59 months ago
"pick which songs they want to stream between ads"

Sounds like you're going to get more ads than music with that statement.
Score: 6 Votes (Like | Disagree)
JippaLippa Avatar
59 months ago
I don't get using the free tier...it's quite a miserable experience.
I prefer the Apple Music approach, being one thing only at one price for it all.
It makes it feel more serious and premium, instead of splitting the offer into various tiers (from hi-fi to free) each vorse than the previous one...
Score: 4 Votes (Like | Disagree)
siddavis Avatar
59 months ago

It sounds like it would be a solid value for some people; however, I feel like the market might be small for this type of product. I know the cost difference from $.99 to $9.99 is small I feel like if someone is going to pay for music they would more likely just go all in. But maybe the .99 plan could tease people with just enough features to convert more previously free users to paid subscribers?
This is right in my wheelhouse. I don't listen to enough music to justify unlimited access to everything. I bounce around between Amazon Music (with Prime Sub), Pandora, and my own Apple Music library. This sounds like it would give me access to any song I want to hear that might be excluded from my library or Amazon Music basic.

Also, the cost difference from $.99 to $9.99 is 10x. $12/year vs $120/year is a big difference. Given my listening habits, I can handle the ads (I think!)
Score: 4 Votes (Like | Disagree)
mungo2k Avatar
59 months ago
Will artists get the subscription rate per play (which is already low with Spotify Premium) or the even lower rate that the free tier pays per play?
Score: 3 Votes (Like | Disagree)