The store will reside in the historic Tower Theatre originally designed in the heart of Los Angeles in 1927. Apple has collaborated with the local community, leading preservationists, and artists to "thoughtfully preserve and restore the theater’s beauty and grandeur."
Apple's senior vice president of retail, Deirdre O’Brien, says that this new store "honors the rich history and legacy of this entertainment capital" and that it builds on Apple's special relationship with the people of Los Angeles. The store will mark the 26th Apple Store in the greater Los Angeles area and employ 100 retail team members. Photos of the upcoming store can be seen on Apple's press release.
Friday September 18, 2026 5:42 am PDT by Joe Rossignol
Starting today, many if not all Apple Stores around the world have received a new "hello" decoration somewhere in the store for the purposes of testing iPhone camera zoom.
Like the iPhone 17 Pro models, the new iPhone 18 Pro models that launched today offer up to 8× optical...
Friday September 18, 2026 1:00 am PDT by Tim Hardwick
Apple's new iPhone 18 Pro and iPhone 18 Pro Max models are now being delivered to customers worldwide following the pre-order period that began on Saturday, September 12. For those who didn't pre-order, there's now a 3-4 week wait time for iPhone 18 Pro Max models across all storage options and colorways in the U.S. Demand has been less strong for iPhone 18 Pro models, but you're still looking at ...
Thursday September 17, 2026 8:10 pm PDT by Joe Rossignol
Apple Fifth Avenue in New York is ready for iPhone 18 Pro launch day.
The store's iconic glass cube entrance has received a colorful makeover that matches the iPhone 18 Pro's new Burgundy and Glacier finishes. "So excited for tomorrow," said Apple CEO John Ternus, who will likely be at the store for the launch...
Why am I not astonished there are people hating on what Apple has done here? Such childish comments.
Apple taking an historic Los Angeles theater built in 1927 that was likely going to be demolished and spending many millions of dollars (I wouldn't even be close estimating this, $50+ million?), carefully preserving its architectural opulence and grandeur and bringing it up to current commercial building codes, to benefit the arts district in general and people who visit. Huge hat-tip to Apple!
Beautiful, except for the fact that it's in downtown.
Downtown may still be rough around the edges (to say the least), but east of downtown, the rejuvenated "Arts District" is nothing less than amazing. What was no-mans-land a few years ago is now a thriving, booming neighborhood, with brand new housing, shops and restaurants. All it takes is a spark and some money and neighborhoods can change.
The west side of Manhattan went from "Hell's Kitchen" to "Chelsea" in a matter of a few years. I grew up in New York and remember when 42nd Street was too seedy to drive down, let alone walk. Investment by Disney, among others, changed all that. Disney did something similar in Hollywood when they restored the historic El Capitan theatre. Here's hoping Apple's investment in downtown LA is equally transformative.
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.
