Amazon to Shut Down Prime Now App and Move Two-Hour Deliveries into Main App

Amazon has announced plans to discontinue its Prime Now delivery app and website by the end of the year. In a blog post, the company said it will fold its quick delivery options into the main Amazon app and website, a shift that has already occurred in India, Japan, and Singapore.

amazon prime now

Prime Now has become a customer favorite, attracting millions of Prime members around the world with ultrafast delivery of everyday essentials, gifts, toys, high quality groceries, and more from Amazon and local stores. To make this experience even more seamless for customers, we are moving the experience from a separate Prime Now app onto the Amazon app and website so customers can shop all Amazon has to offer from one convenient location. Whether it's two-hour delivery from Amazon Fresh, Whole Foods Market, or one of our local stores like Bartell's in Seattle, Morrisons in Leeds, or Monoprix in Paris, Prime members will find what they need alongside the millions of items available on Amazon. Now that the Prime Now experience has a new home on Amazon, we will retire the Prime Now app and website worldwide by the end of this year.

In the U.S., Amazon began making two-hour delivery from Amazon Fresh and Whole Foods Market available on Amazon in 2019. The company says third-party partners and local stores around the world will be moved onto the main Amazon service by the end of 2021.


The change is part of a wider move to consolidate the company's many grocery services into the main Amazon platform. Amazon in January announced it would be discontinuing its separate Amazon Pantry service and shifting the household goods and grocery services covered by the brand into its main app and website.

Top Rated Comments

whirldy Avatar
38 months ago

I wish they’d make frickin’ Amazon Fresh its own app. The main app is bloated, and they can’t seem to figure out the obvious: which apps to spin off and which not to!
I wish Amazon, et al., would implement Dark Mode!!

Attachment Image
Score: 10 Votes (Like | Disagree)
Saturnine Avatar
38 months ago
I used Prime Now a fair bit a few years ago.

I thought the app was already deprecated as for the past few months it's encouraged former Prime Now users to use the 'Fresh' section of the main Amazon app.

Unfortunately, the 'Fresh' section is a bit of a mess. For example, if I wanted a new Echo I would have to search for it in the app and it would tell me it's available for delivery in a day or two. If I wanted two hour delivery, I would first have to search for Fresh to enter the Fresh section of the app, then search for the product I want.

The whole Prime/Prime Now/Fresh needs to be more transparent, at least in the UK.
Score: 5 Votes (Like | Disagree)
GigabitEthernet Avatar
38 months ago
My sense is that this was never very popular, at least in the UK.
Score: 3 Votes (Like | Disagree)
Trenches Avatar
38 months ago
I wish they’d make frickin’ Amazon Fresh its own app. The main app is bloated, and they can’t seem to figure out the obvious: which apps to spin off and which not to!
Score: 3 Votes (Like | Disagree)
contacos Avatar
38 months ago

My sense is that this was never very popular, at least in the UK.
I did not even know there was a separate app.
Score: 2 Votes (Like | Disagree)
Jemi9OD Avatar
38 months ago
When Prime Now was first available in my market, it was really good and had a pretty wide selection of products. But as months turned into years, their inventory just seemed to get worse and worse, and you couldn't find things you actually needed "now" and ended up either just going to the store or ordering from regular Amazon. It was a good concept, but fulfillment was less than fulfilling for me.
Score: 2 Votes (Like | Disagree)

Popular Stories

iOS 18 Siri Integrated Feature

iOS 18 Will Add These New Features to Your iPhone

Friday April 12, 2024 11:11 am PDT by
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...
top stories 13apr2024

Top Stories: M4 Mac Roadmap Leaked, New iPads in Second Week of May, and More

Saturday April 13, 2024 6:00 am PDT by
Apple's hardware roadmap was in the news this week, with things hopefully firming up for a launch of updated iPad Pro and iPad Air models next month while we look ahead to the other iPad models and a full lineup of M4-based Macs arriving starting later this year. We also heard some fresh rumors about iOS 18, due to be unveiled at WWDC in a couple of months, while we took a look at how things ...
new best buy blue

Best Buy Opens Up Sitewide Sale With Record Low Prices on M3 MacBook Air, iPad, and Much More

Saturday April 13, 2024 7:41 am PDT by
Best Buy this weekend has a big sale on Apple MacBooks and iPads, including new all-time low prices on the M3 MacBook Air, alongside the best prices we've ever seen on MacBook Pro, iPad, and more. Some of these deals require a My Best Buy Plus or My Best Buy Total membership, which start at $49.99/year. In addition to exclusive access to select discounts, you'll get free 2-day shipping, an...
iGBA Feature

Game Boy Emulator for iPhone Now Available in App Store Following Rule Change [Removed]

Sunday April 14, 2024 8:06 am PDT by
A week after Apple updated its App Review Guidelines to permit retro game console emulators, a Game Boy emulator for the iPhone called iGBA has appeared in the App Store worldwide. The emulator is already one of the top free apps on the App Store charts. It was not entirely clear if Apple would allow emulators to work with all and any games, but iGBA is able to load any Game Boy ROMs that...
iPhone 16 Camera Lozenge 2 Colors

iPhone 16 Plus Rumored to Come in These 7 Colors

Wednesday April 10, 2024 3:52 am PDT by
Apple's iPhone 16 Plus may come in seven colors that either build upon the existing five colors in the standard iPhone 15 lineup or recast them in a new finish, based on a new rumor out of China. According to the Weibo-based leaker Fixed focus digital, Apple's upcoming larger 6.7-inch iPhone 16 Plus model will come in the following colors, compared to the colors currently available for the...
apple silicon feature joeblue

Macs to Get AI-Focused M4 Chips Starting in Late 2024

Thursday April 11, 2024 10:10 am PDT by
Apple will begin updating its Mac lineup with M4 chips in late 2024, according to Bloomberg's Mark Gurman. The M4 chip will be focused on improving performance for artificial intelligence capabilities. Last year, Apple introduced the M3, M3 Pro, and M3 Max chips all at once in October, so it's possible we could see the M4 lineup come during the same time frame. Gurman says that the entire...