Amazon to Shut Down Prime Now App and Move Two-Hour Deliveries into Main App

Amazon has announced plans to discontinue its Prime Now delivery app and website by the end of the year. In a blog post, the company said it will fold its quick delivery options into the main Amazon app and website, a shift that has already occurred in India, Japan, and Singapore.

amazon prime now

Prime Now has become a customer favorite, attracting millions of Prime members around the world with ultrafast delivery of everyday essentials, gifts, toys, high quality groceries, and more from Amazon and local stores. To make this experience even more seamless for customers, we are moving the experience from a separate Prime Now app onto the Amazon app and website so customers can shop all Amazon has to offer from one convenient location. Whether it's two-hour delivery from Amazon Fresh, Whole Foods Market, or one of our local stores like Bartell's in Seattle, Morrisons in Leeds, or Monoprix in Paris, Prime members will find what they need alongside the millions of items available on Amazon. Now that the Prime Now experience has a new home on Amazon, we will retire the Prime Now app and website worldwide by the end of this year.

In the U.S., Amazon began making two-hour delivery from Amazon Fresh and Whole Foods Market available on Amazon in 2019. The company says third-party partners and local stores around the world will be moved onto the main Amazon service by the end of 2021.


The change is part of a wider move to consolidate the company's many grocery services into the main Amazon platform. Amazon in January announced it would be discontinuing its separate Amazon Pantry service and shifting the household goods and grocery services covered by the brand into its main app and website.

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
General Apps Messages Redux

Singapore Orders Changes to iMessage by December

Tuesday November 25, 2025 6:39 am PST by
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports. Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...

Top Rated Comments

whirldy Avatar
59 months ago

I wish they’d make frickin’ Amazon Fresh its own app. The main app is bloated, and they can’t seem to figure out the obvious: which apps to spin off and which not to!
I wish Amazon, et al., would implement Dark Mode!!

Attachment Image
Score: 10 Votes (Like | Disagree)
Saturnine Avatar
59 months ago
I used Prime Now a fair bit a few years ago.

I thought the app was already deprecated as for the past few months it's encouraged former Prime Now users to use the 'Fresh' section of the main Amazon app.

Unfortunately, the 'Fresh' section is a bit of a mess. For example, if I wanted a new Echo I would have to search for it in the app and it would tell me it's available for delivery in a day or two. If I wanted two hour delivery, I would first have to search for Fresh to enter the Fresh section of the app, then search for the product I want.

The whole Prime/Prime Now/Fresh needs to be more transparent, at least in the UK.
Score: 5 Votes (Like | Disagree)
GigabitEthernet Avatar
59 months ago
My sense is that this was never very popular, at least in the UK.
Score: 3 Votes (Like | Disagree)
Trenches Avatar
59 months ago
I wish they’d make frickin’ Amazon Fresh its own app. The main app is bloated, and they can’t seem to figure out the obvious: which apps to spin off and which not to!
Score: 3 Votes (Like | Disagree)
contacos Avatar
59 months ago

My sense is that this was never very popular, at least in the UK.
I did not even know there was a separate app.
Score: 2 Votes (Like | Disagree)
Jemi9OD Avatar
59 months ago
When Prime Now was first available in my market, it was really good and had a pretty wide selection of products. But as months turned into years, their inventory just seemed to get worse and worse, and you couldn't find things you actually needed "now" and ended up either just going to the store or ordering from regular Amazon. It was a good concept, but fulfillment was less than fulfilling for me.
Score: 2 Votes (Like | Disagree)