HBO Max Announces New $9.99 Ad-Supported Tier That's Launching in June
The HBO Max streaming service is gaining a new ad-supported tier that will be priced at $9.99 per month, which is $5 cheaper than the $14.99 price point of a standard HBO Max subscription.

News of a cheaper ad-supported HBO Max tier first circulated in March, and the new pricing was officially announced at a WarnerMedia event. The $9.99 tier will be available starting the first week of June.
HBO Max will feature the "lightest ad load in the streaming industry" for its ad-supported tier. It will include access to HBO's original programming plus the back catalog of content from HBO, Warner Bros., DC, Turner Classic Movies, Adult Swim, Cartoon Network, and more.
Not included is access to same-day premiere film releases from Warner Bros., a feature that will require a full $14.99 subscription.
The ad-supported tier will feature limited commercials, and in the future, pause ads that show up when a show is paused, and branded discovery, which will see ads shown in the content discovery process.
Popular Stories
Apple is planning to launch a set of smart glasses by the end of 2026, reports Bloomberg. The glasses will be comparable to the Meta Ray-Bans and the Android XR glasses that Google showed off earlier this week.
Apple's smart glasses are expected to include cameras, microphones, and AI capabilities, much like the Meta Ray-Bans. The glasses will be able to take photos, record video, provide...
Google recently made waves by showcasing a set of lightweight smart glasses featuring deep Gemini integration and an optional in-lens display. The demo has reignited interest in Apple's own smart glasses project, which has been the subject of rumors for nearly a decade. Here's a recap of where things stand.
Current Development Status
Apple is actively working on new chips specifically...
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature.
According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
Apple has temporarily increased its iPhone trade-in values in select countries, including the U.S., Canada, Australia, France, Germany, Italy, Spain, U.K., and China. Apple says the extra credit towards a new iPhone is available through June 18.
In the U.S., the maximum estimated trade-in values increased by only $5 to $30, with the full changes in that country outlined below.
...
The big news in the technology world this week is that ChatGPT maker OpenAI is working more closely with Apple's former design chief Jony Ive on a futuristic AI device. The company is remaining tight lipped about the device, but Apple supply chain analyst Ming-Chi Kuo has shared some alleged details about its design.
In a social media post today, Kuo said the device will be "slightly larger" ...
The next generation of CarPlay is finally starting to roll out, and it includes a new feature that solves one of regular CarPlay's longstanding limitations.
Apple last week announced the launch of CarPlay Ultra, and it offers a Radio app, allowing you to control AM and FM radio stations within CarPlay. With regular CarPlay, you must switch between CarPlay and your vehicle's built-in software ...
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
A new Apple job listing has provided more evidence that the company is working on a major overhaul of its Calendar app.
A senior software engineer position for "Calendar Experience," spotted by Macworld's Filipe Espósito, explicitly states that Apple seeks candidates to join a team that will "reimagine what a modern calendar can be across Apple's platforms." Listed on April 29, the posting ...