Apple Music 'Lossless' Logo Surfaces Amid HiFi Tier Rumors

Amid several rumors about the launch of a new HiFi Apple Music tier, a brand new graphic found within ‌Apple Music‌ on the web has solidified speculation that Apple is planning to announce a new Lossless audio streaming feature for ‌Apple Music‌ subscribers.

lossless audio badge apple music
Discovered by designer Stijn de Vries, a new Lossless logo has been found within ‌Apple Music‌ on the web. There is also a second logo that reads "Hi-Res Lossless." These graphic is likely to be some form of a badge presented next to songs compatible with Lossless audio streaming. Multiple references to Lossless and even Dolby Atmos audio were already found within ‌Apple Music‌ on the web.

A rumor last week indicated Apple will announce the new tier on Tuesday, May 18, alongside the release of the third-generation AirPods. Apple began teasing a major announcement that will "change music forever" over the weekend but has yet to confirm or announce when the announcement will be made.

Top Rated Comments

ibran Avatar
15 months ago
Umm…

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Score: 34 Votes (Like | Disagree)
mazz0 Avatar
15 months ago
That’s the least Apple thing I’ve ever seen in my life!

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Score: 14 Votes (Like | Disagree)
Michael Clarke Avatar
15 months ago
Fixed that for you.



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Score: 13 Votes (Like | Disagree)
madmin Avatar
15 months ago

Umm…


That’s the least Apple thing I’ve ever seen in my life!
The Lossless monster !
Score: 7 Votes (Like | Disagree)
DaSal Avatar
15 months ago

They can play them i’m sure. Doesn’t change the fact that iPhones/AirPods use Bluetooth. You’re not gonna hear much difference if any at all. For lossless music you should ideally have wired headphones.
I mean Bluetooth 5 supports up to 2mbps of bandwidth per second. Lossless flac requires 1,41mbps. So technically you could transmit lossless audio over Bluetooth 5, as long as the signal is strong enough.

If Apple invented a new compression that’s more efficient than FLAC or ALAC they might it need a lot less bandwidth than that. It seems likely they have a new codec for this.

Or perhaps some sort of hybrid solution like MQA (lossy for the midrange + lossless low and high frequencies)
Score: 7 Votes (Like | Disagree)
maxolson Avatar
15 months ago
A very un-apple-esque mark. Would be surprised if this is actually a consumer-facing thing.
Score: 7 Votes (Like | Disagree)

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