AirTags are priced at $29 each, with a pack of four available at a discounted price of $99. AirTags are eligible for free engraving, with the space available allowing for up to four letters or three to four emoji characters depending on the size of the emoji. Engraving will delay the shipping estimates for AirTags.
AirTags are Apple-designed Bluetooth trackers that are designed to integrate with the Find My app. You can attach them to items that are easy to lose, such as keys, to track those items right alongside your Apple devices. AirTags have benefits like a U1 chip and Precision Finding for iPhone 11 and 12 models.
There's no indication that AirTags will be in short supply, but it's always a good idea to get orders in early. Apple is also now selling AirTag accessories like the Loop and Leather Key Ring at prices that start at $29.
Alongside the AirTags, Apple is now making the newly announced purple iPhone 12 and 12 mini available for purchase. These devices are identical to the existing iPhone 12 and 12 mini models, just in a lavender shade.
Both the AirTags and the purple iPhone 12 models will be arriving in the hands of customers on Friday, April 30.
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too.
2025 Apple Watch Ultra 3
Apple didn't update the...
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors.
Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report.
iPhone 17 Air mockup based on rumored design
The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman.
In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
Thursday April 24, 2025 8:24 am PDT by Joe Rossignol
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device.
Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
Wednesday April 23, 2025 8:31 am PDT by Joe Rossignol
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
I personalized all four of mine and expected delivery date is April 30... so perhaps customization won't matter for delivery since we are still a week out.
