AirTags are priced at $29 each, with a pack of four available at a discounted price of $99. AirTags are eligible for free engraving, with the space available allowing for up to four letters or three to four emoji characters depending on the size of the emoji. Engraving will delay the shipping estimates for AirTags.
AirTags are Apple-designed Bluetooth trackers that are designed to integrate with the Find My app. You can attach them to items that are easy to lose, such as keys, to track those items right alongside your Apple devices. AirTags have benefits like a U1 chip and Precision Finding for iPhone 11 and 12 models.
There's no indication that AirTags will be in short supply, but it's always a good idea to get orders in early. Apple is also now selling AirTag accessories like the Loop and Leather Key Ring at prices that start at $29.
Alongside the AirTags, Apple is now making the newly announced purple iPhone 12 and 12 mini available for purchase. These devices are identical to the existing iPhone 12 and 12 mini models, just in a lavender shade.
Both the AirTags and the purple iPhone 12 models will be arriving in the hands of customers on Friday, April 30.
Monday October 27, 2025 7:55 am PDT by Joe Rossignol
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more.
Below, we outline key details about iOS 26.1.
Release Date
Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
Monday October 27, 2025 4:51 pm PDT by Juli Clover
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box.
Subscribe to the MacRumors YouTube channel for more videos.
We've rounded up all the latest Apple TV rumors.
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Apple Maps could feature integrated ads as soon as next year, Bloomberg's Mark Gurman reports.
In his latest "Power On" newsletter, Gurman said that Apple's plan to bring more ads to iOS is moving "gaining traction," with the Maps app being next in line. The project will apparently give restaurants and other businesses the option to pay to have their details featured more prominently in...
Friday October 24, 2025 2:30 pm PDT by Juli Clover
In the fourth iOS 26.1 beta, Apple added a "Tinted" option that reduces the translucency of Liquid Glass for those who prefer a more opaque look. I saw some comments wondering whether the setting might preserve battery life, so I thought I'd do some testing.
Test Settings
I did four separate tests using the iPhone 17 Pro Max, and I kept the parameters as similar as possible. Here are the...
Monday October 27, 2025 9:15 am PDT by Tim Hardwick
Apple this month refreshed the 14-inch MacBook Pro base model with its new M5 chip, and higher-end 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips are expected to follow in early 2026. However, these machines will represent the final update to the current design, with Apple reportedly developing a completely new version of the MacBook Pro packed with next-generation hardware...
Wednesday October 29, 2025 4:22 am PDT by Tim Hardwick
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below.
Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
Tuesday October 28, 2025 1:07 pm PDT by Juli Clover
Apple today provided developers and public beta testers with the release candidate versions of upcoming iOS 26.1, iPadOS 26.1, macOS Tahoe 26.1, tvOS 26.1, watchOS 26.1, and visionOS 26.1 updates for testing purposes. The RCs betas come a week after Apple released the fourth betas.
The new betas can be downloaded from the Settings app on a compatible device by going to General > Software...
Wednesday October 22, 2025 6:15 am PDT by Joe Rossignol
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more.
iOS 26.1 is currently in beta testing. The update will likely be released in the first half of November, and it is compatible with the iPhone 11 series and newer, but some...
The first preview release of the Swift SDK for Android was published this week, allowing developers to build Android apps in Swift with official tooling and making it easier to share code across iOS and Android.
The SDK enables Android apps to be built in Swift using officially supported tooling rather than community workarounds. In June, it was announced that Apple's Swift programming...
I personalized all four of mine and expected delivery date is April 30... so perhaps customization won't matter for delivery since we are still a week out.
