Apple Shares Two New 'Behind the Mac' Ads

Apple today continued on with its "Behind the Mac" advertising campaign, sharing two new videos in the series. The first new Behind the Mac spot features musical artist FINNEAS, who is Billie Eilish's brother.


The video walks through his creative process using the Mac to develop music, and he calls the Mac "the last instrument" that he learned.

Apple's second Behind the Mac video focuses on students who are reading their college acceptance letters on their Macs and getting excited. "Celebrating college acceptance season and all those students starting their next chapter behind the Mac," reads the video's description.


Apple kicked off the "Behind the Mac" video series in August of 2018, and has been sharing various videos demonstrating the ways people use their Macs since then.

Top Rated Comments

qoop Avatar
8 months ago
"And then I was like…" "like sorta…" "like this…" "like that…" "that to me is like…" "like…" "like…" "like…" "put outta song where like…"

And the other advert features some screaming women.
Score: 9 Votes (Like | Disagree)
dannyyankou Avatar
8 months ago
Say what you want about Billie Eilish music, it’s not for me, but it’s really impressive that her brother was able to produce all her music from his bedroom.
Score: 4 Votes (Like | Disagree)
ianKent Avatar
8 months ago

Oh, I first thought it was how they designed the new Macs. Never mind. :rolleyes:
So they should call these “In Front of the Mac”
Score: 2 Votes (Like | Disagree)
JosephAW Avatar
8 months ago
Oh, I first thought it was how they designed the new Macs. Never mind. :rolleyes:
Score: 2 Votes (Like | Disagree)
psimac Avatar
8 months ago

Say what you want about Billie Eilish music, it’s not for me, but it’s really impressive that her brother was able to produce all her music from his bedroom.
Personally, I think Finneas is a genius. What he and his sister Billie accomplished, recording and producing a grammy-award winning album on an iMac in a bedroom using Logic, is truly impressive. The depth of the tracks and the care used exceeds many professionally produced albums.
Score: 2 Votes (Like | Disagree)
Apple_Robert Avatar
8 months ago
The first ad was fine. The second one was just obnoxious.
Score: 1 Votes (Like | Disagree)

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