Apple Shares Two New 'Behind the Mac' Ads
Apple today continued on with its "Behind the Mac" advertising campaign, sharing two new videos in the series. The first new Behind the Mac spot features musical artist FINNEAS, who is Billie Eilish's brother.
The video walks through his creative process using the Mac to develop music, and he calls the Mac "the last instrument" that he learned.
Apple's second Behind the Mac video focuses on students who are reading their college acceptance letters on their Macs and getting excited. "Celebrating college acceptance season and all those students starting their next chapter behind the Mac," reads the video's description.
Apple kicked off the "Behind the Mac" video series in August of 2018, and has been sharing various videos demonstrating the ways people use their Macs since then.
Related Stories
Apple will not launch a new Mac mini until 2023, reputable analyst Ming-Chi Kuo said today on Twitter, revising a previous prediction he made prior to Apple's spring event earlier this week.
Last weekend, Kuo outlined his predictions for Apple's Mac lineup in 2022 and 2023, claiming that Apple plans to release a new high-end Mac mini and a 27-inch external display without mini-LED in 2022,...
With the launch of the new Mac Studio that replaces the higher-end 27-inch Intel iMac, Apple has just two Intel Macs left in its lineup - the Mac Pro and the Mac mini.
Though the Mac Studio appears to be something of a Mac mini and Mac Pro hybrid, Apple has not discontinued the high-end Intel Mac mini and it remains in the lineup. This suggests a new version of the high-end Mac mini is...
Monday February 21, 2022 1:24 am PST by
Sami FathiApple is preparing to launch at least one new Mac next month during an event rumored to be held on Tuesday, March 8, and that announcement will be followed by another round of new Macs around May or June, according to Bloomberg's Mark Gurman.
Writing in his latest Power On newsletter, Gurman said, "Apple is already gearing up for another round of Mac releases around May or June," following...
Update: The Mac Studio requires an IPSW restore after changing its SSD modules to ensure that they are readable and able to boot. Running a Device Firmware Update (DFU) restore using the macOS IPSW package for the Mac Studio should enable the machine to boot from a different SSD, providing that both of the modules are of the same size and make, meaning that storage upgrades still appear to be...
Prior to yesterday's spring event, rumors suggested that Apple might unveil a new Mac mini, but instead we got the all-new Mac Studio, which is something of a mix between a Mac mini and a Mac Pro. Apple isn't phasing out the Mac mini with the debut of the Mac Studio, and a new version is still in the works.
The Mac Studio uses the M1 Max and new M1 Ultra chips, but for the next Mac mini, 9to5...
A YouTuber has successfully made the M1 Mac mini 78% smaller and added MagSafe in a unique DIY project, highlighting Apple's iterative approach to the current entry-level Mac mini ahead of the expected launch of a redesigned high-end model.
When Apple introduced the M1 Mac mini in November 2020, it retained the exact same unibody design that the company has used since 2010. Subsequent teardow...
The Mac Studio isn't set to launch until Friday, March 18, but a French Apple fan was able to secure his new machine today due to a store error. As relayed to Mac4Ever, an unnamed store gave the customer the Mac Studio early, and he has shared an initial photo of the new device.
According to Mac4Ever, the customer, Simon, will be providing additional photos of the Mac Studio later today, but ...
Apple is working on a "Mac Studio" device that seems to be a cross between a Mac Pro and a Mac mini, according to a report from 9to5Mac that cites an unspecified source with knowledge of Apple's plans.
The device is "in addition" to the rumored Mac mini and Mac Pro, but primarily based on the Mac mini. It will feature "much more powerful hardware" and there are two versions in development....
Popular Stories
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13.
The iPhone 14 Pro and iPhone 14 Pro Max are expected...
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max.
Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...
Apple now plans to release a new 27-inch display with mini-LED backlighting in October due to the Shanghai lockdown, which has resulted in production of the display being delayed, according to display industry consultant Ross Young.
In a tweet, Young said Apple is in the process of moving production of the display from Quanta Computer to a different supplier and/or location, resulting in a...
Apple is working on an updated version of the HomePod that could come in the fourth quarter of 2022 or the first quarter of 2023, according to Apple analyst Ming-Chi Kuo. Kuo says that there "may not be much innovation in hardware design" for the new HomePod, and there is no word on what size the device will be and if it will be a HomePod mini successor or a larger speaker. Apple would ...
Solid markdowns on the AirTag, AirPods 3, and a few iPad models were introduced this week, and below you'll find all of the best deals of the past few days that are still available to purchase.
AirTag
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
What's the...
Top Rated Comments
And the other advert features some screaming women.