Apple Shares Two New 'Behind the Mac' Ads
Apple today continued on with its "Behind the Mac" advertising campaign, sharing two new videos in the series. The first new Behind the Mac spot features musical artist FINNEAS, who is Billie Eilish's brother.
The video walks through his creative process using the Mac to develop music, and he calls the Mac "the last instrument" that he learned.
Apple's second Behind the Mac video focuses on students who are reading their college acceptance letters on their Macs and getting excited. "Celebrating college acceptance season and all those students starting their next chapter behind the Mac," reads the video's description.
Apple kicked off the "Behind the Mac" video series in August of 2018, and has been sharing various videos demonstrating the ways people use their Macs since then.
Related Stories
Last week, Bloomberg reported that Apple is working on a high-end version of the Mac mini with additional ports and featuring the same Apple silicon chip expected to debut in the upcoming redesigned MacBook Pro. Now, new renders from Apple leaker Jon Prosser have potentially given us our first look at this upcoming Mac.
According to renders made by Ian Zelbo in collaboration with Prosser,...
For this week's giveaway, we've teamed up with Astropad to offer MacRumors readers a chance to win a Luna Display adapter that's able to transform an extra Mac or iPad into a secondary display for your primary Mac.
Priced at $80, the Luna Display adapter is a small dongle that plugs into your Mac using a USB-C port (on newer Macs) or a Mini DisplayPort and when used in combination with the...
Apple today announced macOS 12, which it's calling macOS Monterey. The new version of macOS is gaining features like Universal Control, AirPlay to Mac, and Shortcuts for Mac. Apple said that macOS Monterey's updates will help users get more done and work more fluidly across Apple devices.
Starting with Safari updates, Apple has redesigned the tabs in its web browser, letting users see more...
Apple today shared two new "Behind the Mac" videos on its YouTube channel, offering a look at how Macs can be used in creative workflows. The new videos feature photographer Tyler Mitchell and musician James Blake.
Among the new additions to the series is a spotlight on New York photographer Tyler Mitchell. The video reveals how Mitchell shoots and edits his new portrait series using...
Apple's all-online Worldwide Developers Conference (WWDC) starts today with the traditional keynote kicking things off at 10:00 a.m. Pacific Time.
We're expecting to see a number of announcements, including iOS 15, macOS 12, watchOS 8, and tvOS 15, but it's unclear what else we'll be seeing at the event. While there had been some claims of redesigned MacBook Pro models making an appearance...
Docker today announced that it has launched a new version of Docker Desktop for Mac with Apple silicon support, allowing developers to use the Docker software on the M1 MacBook Pro, MacBook Air, and Mac mini.
Prior to launching, the version of Docker Desktop for Mac with M1 compatibility has been available as a technical preview, and Docker says that testers have found the software to be...
Apple today added a new "Why Mac" explainer page to its main Apple.com website, which, as the name suggests, pitches reasons why customers should choose to buy a Mac.
The Mac is "easy to learn," powerful, and equipped with tons of apps and free software updates.Easy to learn. Astoundingly powerful. And designed to let you work, play, and create in ways you never imagined. It's the computer...
Apple this morning shared a new video in its "Behind the Mac" series, which provides a look into the Apple tools used by musician James Blake to create his work.
GRAMMY(R) award winner, James Blake, takes us into his home studio as he works Behind the Mac to put the finishing touches on his latest song, "Are you even real." Editing, looping, pitching, and layering the track in Logic Pro X on...
Popular Stories
Monday November 29, 2021 7:38 am PST by
Sami FathiIn association with CIT as the financing partner, Apple has launched a new Mac Upgrade Program for small businesses and Apple business partners that allow companies to easily distribute and upgrade their fleets of MacBooks at an affordable price to all of their workers.
As outlined on CIT's website, shared by Max Weinbach, Apple Business Partners can distribute the 13-inch MacBook Pro,...
With Black Friday over, Cyber Monday 2021 is now in full swing and you can find many of the same sales as last week on Apple products like AirPods, Apple Pencil, and iPad Pro. In this article we're focusing on the best Cyber Monday discounts on Apple products like these and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we...
We've been tracking Apple product and accessory deals for Cyber Monday 2021 today, and now Woot is offering a solid discount on the previous generation 32GB Apple TV 4K. You can get this device in new condition for just $99.99 if you're an Amazon Prime member. Note that this sale will last for one day only.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
Apple plans to release a third-generation iPhone SE in the first quarter of 2022, according to Taiwanese research firm TrendForce. If this timeframe proves to be accurate, we can expect the device to be released by the end of March.
As previously rumored, TrendForce said the new iPhone SE will remain a mid-range smartphone with added support for 5G:In terms of product development, Apple is...
In 2022, Apple is going to release an updated version of the MacBook Air with some of the biggest design changes that we've seen since 2010, when Apple introduced the 11 and 13-inch size options. In the video below, we highlight five features that you need to know about the new machine.
Subscribe to the MacRumors YouTube channel for more videos. No More Wedge Design - Current MacBook...
Tesla CEO Elon Musk has encouraged customers to buy the "Cyberwhistle" for $50 instead of Apple's much-discussed Polishing Cloth.
The product page, which Musk shared on Twitter on Tuesday evening, offers a limited edition stainless steel whistle with the same distinctive design of the Tesla Cybertruck:Inspired by Cybertruck, the limited-edition Cyberwhistle is a premium collectible made from ...
We started sharing deals on Apple products for Cyber Monday 2021 earlier today, and now we're tracking deals and bargains available from all of the best Apple accessory companies. Similar to Black Friday, you can expect Cyber Monday savings from Twelve South, Nomad, Belkin, Casetify, and many more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2021 sales have now carried over into Cyber Monday as well. Right now we're tracking notable offers on the iPhone 13 and iPhone 13 Pro devices from AT&T, Verizon, and T-Mobile. For even more savings, keep an eye on older models like iPhone SE.
Note: MacRumors is an affiliate...
Images of transparent prototype AirPods and a 29W Apple power adapter have been shared on Twitter by Apple device collector Giulio Zompetti.
The prototypes, which appear to be either first-generation or second-generation AirPods, feature clear plastic along the stem and around the outer side of the earbud, with the normal white plastic on the inner side of the earbud. Transparent casings are ...
Top Rated Comments
And the other advert features some screaming women.