Gurman: Apple's 'Spring Loaded' Event Won't Feature Anything 'Particularly Innovative' - MacRumors
Skip to Content

Gurman: Apple's 'Spring Loaded' Event Won't Feature Anything 'Particularly Innovative'

Bloomberg's highly-respected Mark Gurman says that he expects nothing "particularly innovative" or "extraordinary" to launch at Apple's "Spring Loaded" event next week, Tuesday, April 20.

apple event particularly innovative article
Gurman made the remarks during an interview for Bloomberg Technology, in which he reaffirmed that Apple will launch a new 11-inch and 12.9-inch iPad Pro, with the higher-end model featuring a brand new mini-LED display. Gurman says these new iPads are only an "iterative update" to the iPad line, an increasingly vital product family for the tech giant thanks to the global health crisis.

The event will be Apple's first product launch of 2021, and speculation about what could be announced is nothing short of rampant. One of the biggest new upcoming products expected from Apple is redesigned iMacs, which Bloomberg has previously reported will receive a design that is in line with the Pro Display XDR and a more powerful Apple silicon chip.

No timeframe has been set for when these new iMacs could debut and Gurman says, "if the iMac does indeed get launched next week, that's going to be a big deal." Apple is also reportedly preparing to launch AirTags, a circular Tile-like tracking device that can be attached and used to locate items such as keys, bags, and more.

The event will take place on Tuesday, April 20, and will be live-streamed via Apple's website, the Apple TV app, and Apple's YouTube channel. It'll kick off at 10:00 a.m Pacific Time, and for those unable to watch, MacRumors will be providing full event coverage both on MacRumors.com and through the MacRumorsLive Twitter account.

Popular Stories

apple silicon mac lineup 2024 feature purple

Apple to Overhaul Mac Lineup With 11 New Models

Wednesday July 22, 2026 8:13 am PDT by
Apple is preparing to refresh every Mac it sells over the next two years, according to Bloomberg's Mark Gurman. The plans come amid a Mac resurgence, with sales projected to climb for a third consecutive year, partly thanks to a growing following among users who lean on the machines for demanding, agent-based AI workloads. The wave of new Macs will begin this fall with a refreshed...
MacBook Neo on Yellow Feature

Apple Working on New MacBook Neo With Two Upgrades

Wednesday July 22, 2026 8:27 am PDT by
Apple is working on a new MacBook Neo with two key upgrades, including an A19 Pro chip and increased RAM, according to Bloomberg's Mark Gurman. The updated MacBook Neo is one of 11 new Mac models that Apple plans to release. With the A19 Pro chip, the second-generation MacBook Neo should have 12GB of RAM, up from an A18 Pro chip with 8GB of RAM in the current model. The report suggested...
Apple iMac M4 hero feature

iMac Update Expected This Year, Model With OLED Display Also in Works

Wednesday July 22, 2026 9:10 am PDT by
Apple has finished development of a new iMac that it plans to release later this year, according to a report today from Bloomberg's Mark Gurman. The updated iMac is one of 11 new Mac models that Apple plans to release over the next two years or so. The next iMac will unsurprisingly have a newer chip, but the report did not indicate if Apple plans to use the existing M5 chip or the upcoming...

Top Rated Comments

orbital~debris Avatar
70 months ago
I’ve come to expect nothing "particularly innovative" or "extraordinary" from Gurman’s reports on Apple.
Score: 43 Votes (Like | Disagree)
70 months ago
Finally. We have all been waiting for his expectations of this event ;)
Score: 19 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
70 months ago
Well, we all know how this will turn out then...

"Can't innovate anymore? My asssss!"
Score: 17 Votes (Like | Disagree)
Harvey Zoltan Avatar
70 months ago
If that's it then what is the point. I'm not sure a new iPad Pro, wonderful as it may be is worth the effort involved in creating an event. My feeling is there has to be something more to this e.g. new Apple Silicon iMacs. Of course this could just be my prejudice.
Score: 10 Votes (Like | Disagree)
70 months ago
Apple iterates a lot, that is just the way they roll.

Iterating was the way the Watch went from a somewhat meh launch to being what it is today.
Score: 9 Votes (Like | Disagree)
70 months ago
Not going to buy the iPad but excited to see MiniLED and the design decisions Apple makes for it.
Score: 9 Votes (Like | Disagree)