Gurman: Apple's 'Spring Loaded' Event Won't Feature Anything 'Particularly Innovative'

Bloomberg's highly-respected Mark Gurman says that he expects nothing "particularly innovative" or "extraordinary" to launch at Apple's "Spring Loaded" event next week, Tuesday, April 20.

apple event particularly innovative article
Gurman made the remarks during an interview for Bloomberg Technology, in which he reaffirmed that Apple will launch a new 11-inch and 12.9-inch iPad Pro, with the higher-end model featuring a brand new mini-LED display. Gurman says these new iPads are only an "iterative update" to the iPad line, an increasingly vital product family for the tech giant thanks to the global health crisis.

The event will be Apple's first product launch of 2021, and speculation about what could be announced is nothing short of rampant. One of the biggest new upcoming products expected from Apple is redesigned iMacs, which Bloomberg has previously reported will receive a design that is in line with the Pro Display XDR and a more powerful Apple silicon chip.

No timeframe has been set for when these new iMacs could debut and Gurman says, "if the iMac does indeed get launched next week, that's going to be a big deal." Apple is also reportedly preparing to launch AirTags, a circular Tile-like tracking device that can be attached and used to locate items such as keys, bags, and more.

The event will take place on Tuesday, April 20, and will be live-streamed via Apple's website, the Apple TV app, and Apple's YouTube channel. It'll kick off at 10:00 a.m Pacific Time, and for those unable to watch, MacRumors will be providing full event coverage both on MacRumors.com and through the MacRumorsLive Twitter account.

Top Rated Comments

orbital~debris Avatar
37 months ago
I’ve come to expect nothing "particularly innovative" or "extraordinary" from Gurman’s reports on Apple.
Score: 43 Votes (Like | Disagree)
Nozuka Avatar
37 months ago
Finally. We have all been waiting for his expectations of this event ;)
Score: 19 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
37 months ago
Well, we all know how this will turn out then...

"Can't innovate anymore? My asssss!"
Score: 17 Votes (Like | Disagree)
Harvey Zoltan Avatar
37 months ago
If that's it then what is the point. I'm not sure a new iPad Pro, wonderful as it may be is worth the effort involved in creating an event. My feeling is there has to be something more to this e.g. new Apple Silicon iMacs. Of course this could just be my prejudice.
Score: 10 Votes (Like | Disagree)
Metrosey Avatar
37 months ago
Not going to buy the iPad but excited to see MiniLED and the design decisions Apple makes for it.
Score: 9 Votes (Like | Disagree)
timber Avatar
37 months ago
Apple iterates a lot, that is just the way they roll.

Iterating was the way the Watch went from a somewhat meh launch to being what it is today.
Score: 9 Votes (Like | Disagree)

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