Gurman: Apple's 'Spring Loaded' Event Won't Feature Anything 'Particularly Innovative'

Bloomberg's highly-respected Mark Gurman says that he expects nothing "particularly innovative" or "extraordinary" to launch at Apple's "Spring Loaded" event next week, Tuesday, April 20.

apple event particularly innovative article
Gurman made the remarks during an interview for Bloomberg Technology, in which he reaffirmed that Apple will launch a new 11-inch and 12.9-inch iPad Pro, with the higher-end model featuring a brand new mini-LED display. Gurman says these new iPads are only an "iterative update" to the iPad line, an increasingly vital product family for the tech giant thanks to the global health crisis.

The event will be Apple's first product launch of 2021, and speculation about what could be announced is nothing short of rampant. One of the biggest new upcoming products expected from Apple is redesigned iMacs, which Bloomberg has previously reported will receive a design that is in line with the Pro Display XDR and a more powerful Apple silicon chip.

No timeframe has been set for when these new iMacs could debut and Gurman says, "if the iMac does indeed get launched next week, that's going to be a big deal." Apple is also reportedly preparing to launch AirTags, a circular Tile-like tracking device that can be attached and used to locate items such as keys, bags, and more.

The event will take place on Tuesday, April 20, and will be live-streamed via Apple's website, the Apple TV app, and Apple's YouTube channel. It'll kick off at 10:00 a.m Pacific Time, and for those unable to watch, MacRumors will be providing full event coverage both on MacRumors.com and through the MacRumorsLive Twitter account.

Popular Stories

apple tv 4k new orange

New Apple TV Expected Later This Year With These New Features

Saturday July 12, 2025 3:09 pm PDT by
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Rumors Faster Wi-Fi Support The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 16 New Features

Friday July 11, 2025 12:40 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3: What to Expect

Sunday July 13, 2025 10:30 am PDT by
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable 5G support, up from LTE on the Apple Watch Ultra 2 Likely a wide-angle OLED display that ...
iphone 16 pro pro max

iPhone 17 Pro Models With BOE Displays Will Be Sold in China Only

Thursday July 10, 2025 11:59 pm PDT by
iPhone 17 Pro and iPhone 17 Pro Max models with displays made by BOE will be sold exclusively in China, according to a new report. Last week, it emerged that Chinese display manufacturer BOE was aggressively ramping up its OLED production capacity for future iPhone models as part of a plan to recapture a major role in Apple's supply chain. Now, tech news aggregator Jukan Choi reports...
top stories 2025 07 12

Top Stories: iPhone 17 Pro Rumors, iOS 26 Beta 3, and More

Saturday July 12, 2025 6:00 am PDT by
The iOS 26 public beta release is quickly approaching, while developers have recently gotten their hands on a third round of betas that has seen Apple continue to tweak features, design, and functionality. We're also continuing to hear rumors about the iPhone 17 lineup that is now just about right around the corner, while Apple's latest big-budget film appears to be taking off, so read on...

Top Rated Comments

orbital~debris Avatar
56 months ago
I’ve come to expect nothing "particularly innovative" or "extraordinary" from Gurman’s reports on Apple.
Score: 43 Votes (Like | Disagree)
Nozuka Avatar
56 months ago
Finally. We have all been waiting for his expectations of this event ;)
Score: 19 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
56 months ago
Well, we all know how this will turn out then...

"Can't innovate anymore? My asssss!"
Score: 17 Votes (Like | Disagree)
Harvey Zoltan Avatar
56 months ago
If that's it then what is the point. I'm not sure a new iPad Pro, wonderful as it may be is worth the effort involved in creating an event. My feeling is there has to be something more to this e.g. new Apple Silicon iMacs. Of course this could just be my prejudice.
Score: 10 Votes (Like | Disagree)
Metrosey Avatar
56 months ago
Not going to buy the iPad but excited to see MiniLED and the design decisions Apple makes for it.
Score: 9 Votes (Like | Disagree)
timber Avatar
56 months ago
Apple iterates a lot, that is just the way they roll.

Iterating was the way the Watch went from a somewhat meh launch to being what it is today.
Score: 9 Votes (Like | Disagree)