Gurman: Apple's 'Spring Loaded' Event Won't Feature Anything 'Particularly Innovative'
Bloomberg's highly-respected Mark Gurman says that he expects nothing "particularly innovative" or "extraordinary" to launch at Apple's "Spring Loaded" event next week, Tuesday, April 20.
Gurman made the remarks during an interview for Bloomberg Technology, in which he reaffirmed that Apple will launch a new 11-inch and 12.9-inch iPad Pro, with the higher-end model featuring a brand new mini-LED display. Gurman says these new iPads are only an "iterative update" to the iPad line, an increasingly vital product family for the tech giant thanks to the global health crisis.
The event will be Apple's first product launch of 2021, and speculation about what could be announced is nothing short of rampant. One of the biggest new upcoming products expected from Apple is redesigned iMacs, which Bloomberg has previously reported will receive a design that is in line with the Pro Display XDR and a more powerful Apple silicon chip.
No timeframe has been set for when these new iMacs could debut and Gurman says, "if the iMac does indeed get launched next week, that's going to be a big deal." Apple is also reportedly preparing to launch AirTags, a circular Tile-like tracking device that can be attached and used to locate items such as keys, bags, and more.
The event will take place on Tuesday, April 20, and will be live-streamed via Apple's website, the Apple TV app, and Apple's YouTube channel. It'll kick off at 10:00 a.m Pacific Time, and for those unable to watch, MacRumors will be providing full event coverage both on MacRumors.com and through the MacRumorsLive Twitter account.
Popular Stories
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging."
Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Following the announcement of Apple's upcoming "Awe dropping" event, on this week's episode of The MacRumors Show we talk through all of the new accessories rumored to debut alongside the iPhone 17 lineup.
Subscribe to The MacRumors Show YouTube channel for more videos
We take a closer look at Apple's invite for "Awe dropping;" the design could hint at the iPhone 17's new thermal system with ...
