Apple Wants to Draw Subscribers to Apple TV+ With More Feature Films
Apple is ramping up its efforts to produce feature films, according to a new report from The Information. Apple has a limited number of high profile films already, including "Palmer," "Cherry," and "Greyhound," and sees it as a way to draw more people into Apple TV+.
Apple has been telling studio executives that it is aiming to do more than 10 to 12 original movies per year for Apple TV+, which would let it better compete with other streaming services like Netflix, Hulu, Disney+, and HBO Max.
To facilitate its push into feature films, Apple has hired Jessie Henderson, who was previously the executive vice president of feature films for the HBO Max streaming service. She will join the Apple TV+ team run by Jamie Erlicht and Zack Van Amburg, reporting to Matt Dentler, an Apple TV+ executive who handles original films.
Compared to other streaming services, Apple TV+ is still in its infancy and Apple is working hard on content to bolster the service and make it more attractive to subscribers. Apple is still giving people who buy a new device a free year of service, and those who originally redeemed that free year when Apple TV+ launched in November 19 continue to have access at no cost as Apple continues to extend the trial period.
Apple has continued its free trial periods to give people more time to get hooked on the original content available on Apple TV+ before having to pay for a subscription. At this time, Apple is also reimbursing those who pay for Apple TV+, so the service is making little to no money at this time.
Popular Stories
Game emulator apps have come and gone since Apple announced App Store support for them on April 5, but now popular game emulator Delta from developer Riley Testut is available for download. Testut is known as the developer behind GBA4iOS, an open-source emulator that was available for a brief time more than a decade ago. GBA4iOS led to Delta, an emulator that has been available outside of...
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...
The first approved Nintendo Entertainment System (NES) emulator for the iPhone and iPad was made available on the App Store today following Apple's rule change. The emulator is called Bimmy, and it was developed by Tom Salvo. On the App Store, Bimmy is described as a tool for testing and playing public domain/"homebrew" games created for the NES, but the app allows you to load ROMs for any...
Apple today said it removed Game Boy emulator iGBA from the App Store for violating the company's App Review Guidelines related to spam (section 4.3) and copyright (section 5.2), but it did not provide any specific details. iGBA was a copycat version of developer Riley Testut's open-source GBA4iOS app. The emulator rose to the top of the App Store charts following its release this weekend,...
Last September, Apple's iPhone 15 Pro models debuted with a new customizable Action button, offering faster access to a handful of functions, as well as the ability to assign Shortcuts. Apple is poised to include the feature on all upcoming iPhone 16 models, so we asked iPhone 15 Pro users what their experience has been with the additional button so far. The Action button replaces the switch ...
A week after Apple updated its App Review Guidelines to permit retro game console emulators, a Game Boy emulator for the iPhone called iGBA has appeared in the App Store worldwide. The emulator is already one of the top free apps on the App Store charts. It was not entirely clear if Apple would allow emulators to work with all and any games, but iGBA is able to load any Game Boy ROMs that...
Top Rated Comments
I also believe the tv+ catalog has improved dramatically since its launch (Ted Lasso is a must see).
Where they've fallen short (and it's not even entirely their fault) is they caved to the demands of production companies, and allowed them to pollute Apple TV content with a plethora of crap apps, alternative streaming services. Each one pleading for another $5, $8, even more dollars per month. No one wants that. No one wants to subscribe to yet another platform just so they can find maybe one nugget of a show or movie that's exclusively on that "app", and then be stuck paying throughout the remainder of the year, hoping, waiting, for maybe another quality show to be released. We're bled dry from it, and it's just too much to even try to keep track of, so we just don't even bother.
But, this is how Apple is going to win. Producing and owning truly high quality content. Focusing on quality vs. quantity, and then maintaining a curated, high quality, simple (to use and pay for) platform. Once their library is well populated, people won't even glance at the dozens of other streaming services.