According to market data from Counterpoint Research, Apple shipped 12.9 million models of the Apple Watch Series 6 and Apple Watch SE in the fourth quarter of 2020.
The market saw an overall decline in smartwatch shipments compared to last year due to the ongoing global health crisis. Apple, however, saw a 19% increase in shipments YoY. Apple was the single largest smartwatch maker in Q4 of 2019 when it controlled 34% of the market. In the final quarter of last year, Apple Watch models accounted for 40% of the market share.
Apple's market share consolidation can be attributed to the new Apple Watch SE's success, the mid-range Apple Watch option. Apple released the SE model alongside its flagship Series 6 at a lower $279 price point, with some caveats such as the lack of an always-on display, ECG functionality, and the faster S6 processor.
Counterpoint senior analyst Sujeong Lim says that the new mid-range Apple Watch SE will likely push Samsung and other smartwatch makers to create similar, mid-range options for customers looking for cheaper alternatives to main flagships.
Apple today seeded the release candidate version of iOS 18.5 to developers and public beta testers, giving us a look at the final version of the update that will be provided to the public next week.
With the release candidate, Apple provided release notes, so we have a more complete look at the new features that are included in the update, including those that weren't found during the beta...
If you owned a Siri-compatible device and had an accidental Siri activation between September 17, 2014 and December 31, 2024, you could be eligible for a payment from Apple as part of a class action lawsuit settlement.
Apple in January agreed to pay $95 million to settle a class action lawsuit involving Siri spying accusations, and a website to distribute the funds has now been set up and...
We've still got months to go before the new iPhone 17 models come out, but a combination of dummy models and leaks have given us some insight into what we can expect in terms of camera changes.
Apple is adding new camera features, and changing the design of the camera bump for some models. You might be skeptical of dummy models, but over the years, they've proven to be a highly accurate...
In its press release for the new Pride Band today, Apple said that iOS 18.5 is "upcoming," following more than a month of beta testing.
We expect the iOS 18.5 Release Candidate to be released this week, and this should be the final beta version, barring any last-minute bugs or changes. The software update should then be released to the general public next week.
iOS 18.5 is a relatively...
Apple plans to release its first foldable iPhone next year, according to several reporters and analysts who cover the company.
In his Power On newsletter today, Bloomberg's Mark Gurman said the foldable iPhone will offer two key advantages over other foldable smartphones.
First, he said the foldable iPhone will have a "nearly invisible" crease when unfolded. This means the device's...
The first iOS 19 beta is just one month away, and there are already many new features and changes that are expected with it.
Apple should seed the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September.
Below, we recap the key iOS 19 rumors...
Apple's upcoming foldable iPhone will feature a new type of display panel developed by Samsung that has never been used in a foldable product, claims a source with links to Apple's supply chain.
According to the account yeux1122 on the Korean Naver blog, the foldable iPhone will use a custom display process for which Apple will hold branding trademark rights, and that meets Apple's stringent ...
Tuesday April 29, 2025 1:30 am PDT by Tim Hardwick
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
“Second largest” after “Others”??? How about an edit to correct this. “Others” is only a grab-bag of all the other unidentified manufacturers - Apple was the largest by a huge margin.
This is the forum thread ('https://forums.macrumors.com/threads/apple-announces-apple-watch-available-in-early-2015-from-349.1773623/') on the day the Apple Watch was first announced in September 2014.
Here's a couple of examples of the characteristic MacRumors' forum optimism about new Apple products:
One miniaturisation too far. A white elephant. Look for them in eBay in a year. Do you want to be "That Knob With The Apple Watch Over There?" And by 'Knob' we aren't referring to The Digital Crown here, readers.
While I have never been a watch person, I was surprised at how quickly I got used to using the AW. I now feel kind of naked when I am not wearing it.
One thing I hate about the AW, is the handling of SW updates and the small storage size. I cannot update the OS due to not having enough free space. I tried deleting everything that was optional to delete, and I still couldn't free up enough space to do the update.
It appears that if I unpair and reset the watch, I can do the update, but this is a pretty crappy way of handling SW updates.
Overall, I am happy with it, but the SW update issues are quite annoying.
Apple's sudden overtaking of the market can be attributed to the new Apple Watch SE's success, the mid-range Apple Watch option. Apple released the SE model alongside its flagship Series 6 at a lower $279 price point, with some caveats such as the lack of an always-on display, ECG functionality, and the faster S6 processor.
The rest of the tech industry could be in some serious trouble if apple keep releasing these mid range products with flagship processors.
