Apple CEO Tim Cook earned more than $14 million in salary in 2020 according to the 2020 proxy statement that Apple filed with the SEC this afternoon.
Cook earned a base salary of $3,000,000 in addition to $10,731,000 in incentives awarded for performance. Apple's performance exceeded the target performance goals for net sales and operating income, leading to a total payout of 179 percent of the total payout opportunity for Cook and other Apple executives.
Cook also received $1,038,259 in "other compensation" for a total of $14,769,259. This includes $17,100 in 401(k) contributions, term life insurance payments, a $115,385 vacation cash out, security expenses in the amount of $470,246, and $432,564 in personal air travel expenses. Apple requires Cook to use a private airplane for security reasons.
In 2019, Cook earned $11.5 million, receiving less under Apple's incentive plan compensation. Cook's 2020 compensation package does not include stock benefits. Cook in September received restricted stock units worth more than $100 million to ensure that he remains Apple's CEO through 2025. Cook also sold $131.7 million in Apple stock in August 2020.
Over the course of 2020, Cook's net worth climbed to over $1 billion, according to calculations from Bloomberg.
Other Apple executives, including Luca Maestri, Kate Adams, Deidre O'Brien, and Jeff Williams received over $26 million each.
Thursday January 29, 2026 10:07 am PST by Joe Rossignol
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Sunday February 1, 2026 10:08 am PST by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Monday January 26, 2026 1:55 pm PST by Joe Rossignol
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch.
Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More
Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
Saturday January 31, 2026 10:51 am PST by Joe Rossignol
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Sunday February 1, 2026 12:31 pm PST by Joe Rossignol
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Probably one of the few CEO's that can justify almost anything he's being paid. As far as Apple the company is concerned, he does as good a job as anyone could.
That picture is ancient. He's squirreled away so many hundreds of millions of dollars over the years that it's meaningless now. He could get a bonus for 1 billion dollars and it wouldn't change his life one tiny bit. There comes a point were more is nothing. TC reached that milestone a long time ago
