Moment, the company behind the Moment photo editing app and Moment lenses for iPhone, today announced an Instant Film update for its RTRO app, which is designed to capture vintage photo and video clips.
The new Instant Film feature is designed to work like a real instant film camera, generating a unique film-like effect that can be seen in real time when capturing photos.
Moment says that Instant Film uses a new Analog Effects Engine that allows for generative photo effects, with each photo captured looking slightly different similar to what you might get out of a real film camera. Each effect is based on dozens of variables so every photo is one of a kind.
To create the new Instant Film feature, Moment studied how chemical effects were created during the film's development process to create an emulation in the viewfinder as you take a photo, giving users control over what the photo will look like and the intensity of the generated effect.
Instant Film is a RTRO+ feature, with RTRO+ available for $3.99 per month, $19.99 per year, or a one-time payment of $49.99. RTRO can be downloaded from the App Store. [Direct Link]
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year.
As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display
iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year.
In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors.
Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each.
iPhone 17 Series
iPho...
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July.
Transparency
In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further.
Apple has a web page with a list of vehicle models that ...
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max.
Image via Majin Bu.
Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side.
...
iPhone 17 models will feature a redesigned Dynamic Island user interface, according to a post today from Digital Chat Station, an account with more than three million followers on Chinese social media platform Weibo. The account has accurately leaked some information regarding future Apple products in the past.
The account did not share any specific details about the alleged changes that are ...
Amazon Prime Day is currently in its second day, and this year the event will last for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront. With the event now underway, we're tracking numerous all-time low prices on Apple gear right now.
Note: MacRumors is an affiliate partner with Amazon....
“...is designed to capture vintage photo and video clips.”
That makes it sound like it’s a film/slide scanner. The camera still just captures new images purely digitally, this is just an overlay effect to make your pics resemble poorly developed film.
I downloaded this just to see how the “real time exposure” worked. I got spammed with pop ups about subscribing and they wanted me to spend $2.99 or commit to a Pro plan to even TRY it once. No thanks :(
As a Polaroid aficionado, this is really odd. The effect is accurate-ish but to expired film and film developed in the cold. Instagram is already full of fake digital Polaroids that get mixed in with actual film photos.
That said, the technology looks pretty cool. They did their research on the ways film can go wrong :)
I'm curious how they can get away with the "TIMEZERO" name. Time-Zero is likely still a trademarked name since it was the film for SX-70 cameras produced until 2008.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
