Apple Raising App Store Prices in Brazil, Colombia, India, Indonesia, Russia and South Africa

Apple today announced that App Store prices are set to rise in several countries around the world due to taxes or changes in foreign exchange rates.

appstore
App and in-app purchase pricing is set to increase in Brazil, Colombia, India, Indonesia, Russia, and South Africa in the next few days.

Apple says the pricing reflects a new equalization levy of 2 percent in India and a new value-added tax of 10 percent in Indonesia for developers based outside of Indonesia.

Pricing on apps and in-app purchases is also set to be adjusted in Iceland and Albania to align with pricing used in other markets selling in U.S. dollars with value-added tax. An updated pricing chart is available on Apple's website. [PDF]

Popular Stories

imac video apple feature

Apple Unveils First New Products of 2026

Monday January 26, 2026 1:55 pm PST by
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch. Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
Second Generation AirTag Feature

Apple Unveils New AirTag With Longer Range, Louder Speaker, and More

Monday January 26, 2026 6:07 am PST by
Apple today introduced the second-generation AirTag, with key features including longer range for tracking items and a louder speaker. For those who are not familiar, the AirTag is a small accessory that you can attach to your backpack, keys, or other items. Then, you can track the location of those items in the Find My app on the iPhone, iPad, Mac, Apple Watch, and iCloud.com. The new...
iPhone 5s

iPhone 5s Gets New Software Update 13 Years After Launch

Monday January 26, 2026 3:56 pm PST by
Alongside iOS 26.2.1, Apple today released an updated version of iOS 12 for devices that are still running that operating system update, eight years after the software was first released. iOS 12.5.8 is available for the iPhone 5s and the iPhone 6, meaning Apple is continuing to support these devices for 13 and 12 years after launch, respectively. The iPhone 5s came out in September 2013,...
Apple Logo Spotlight

Apple to Launch These 20+ Products This Year

Sunday January 25, 2026 6:02 pm PST by
2026 promises to be yet another busy year for Apple, with the company rumored to be planning more than 20 product announcements over the coming months. Beyond the usual updates to iPhones, iPads, Macs, and Apple Watches, Apple is expected to release its all-new smart home hub, which was reportedly delayed until the more personalized version of Siri is ready. Other unique products rumored for ...
M5 MacBook Pro

Apple Reportedly Aiming to Upgrade the MacBook Pro Twice This Year

Sunday January 25, 2026 11:46 am PST by
Apple plans to release new MacBook Pro, MacBook Air, Mac Studio, and Studio Display models in the first half of this year, according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman added that redesigned MacBook Pro models with an OLED touch screen "should be hitting toward the end of 2026," meaning that the MacBook Pro line would be upgraded twice this year. First up...

Top Rated Comments

kerr Avatar
69 months ago
I really feel for Apple in these times of financial uncertainty, I often wonder how I can give them more
Score: 29 Votes (Like | Disagree)
supergt Avatar
69 months ago

I really feel for Apple in these times of financial uncertainty, I often wonder how I can give them more
Ask not what you can do for your country, but what you can do for your Apple.
Score: 17 Votes (Like | Disagree)
andykiwi2020 Avatar
69 months ago
I'm in New Zealand and do wonder if other countries Apple pricing is closer to the exchange rate when converted from US currency?
iPhone 12 64gb in US $799 when converted on current exchange to New Zealand dollars = $1195.46
Apple Website price in New Zealand $1499.
Difference of $303.54

FYI our exchange doesn't fluctuate that much and we don't have an apple store
Anyone other countries have similar price mismatch???
Score: 10 Votes (Like | Disagree)
xyion1 Avatar
69 months ago

These particular countries raise taxes twice a year? That sounds excessive. If that is the case, I can see why Apple did what they did.
Apple revisits currency conversions and taxes twice per year to adjust them - it's not that these particular countries adjust twice per year. Just Apple reviews 2x per year.
Score: 5 Votes (Like | Disagree)
ian87w Avatar
69 months ago

I'm in New Zealand and do wonder if other countries Apple pricing is closer to the exchange rate when converted from US currency?
iPhone 12 64gb in US $799 when converted on current exchange to New Zealand dollars = $1195.46
Apple Website price in New Zealand $1499.
Difference of $303.54

FYI our exchange doesn't fluctuate that much and we don't have an apple store
Anyone other countries have similar price mismatch???
Similar thing in Indonesia.

64GB iPhone SE, US price is $399, ours is priced at the equivalent of USD $550.
64GB iPhone 11, US price is $599, ours is $885.

And we only have official distributors, no Apple store.
Score: 5 Votes (Like | Disagree)
yurc Avatar
69 months ago
Some of country they raising price still have no Apple Store..... :rolleyes:
Score: 4 Votes (Like | Disagree)