Apple Shares New 'Dark Universe' Experimental Video Shot on iPhone 12 Pro

Apple today shared a new ad that's meant to highlight the Dolby Vision HDR video capture, editing, and playback available on the new iPhone 12 Pro and 12 Pro Max. The video features a series of people using their iPhone 12 Pro devices to capture video content with a variety of camera rigs and equipment to simulate different angles while getting creative, movie-like video shots. "The only...

Apple today shared a gallery of photos shot by customers using the iPhone 12 mini, iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max, with scenes including cityscapes, landscapes, portraits of people, and more at day and night. Shot on iPhone 12 Pro Max by "NKCHU" in China (top) and shot on iPhone 12 Pro Max by Rohit Vohra in India (bottom) iPhone 12 mini and iPhone 12 models have a dual camera ...

This past November, the Apple TV app made its debut on Xbox gaming consoles, now, the Apple TV app is gaining support for Dolby Vision on Xbox, offering viewers improved high dynamic range paired with Dolby Atmos for a truly cinematic experience. Xbox says that to enable Dolby Vision for Apple TV on Xbox, users must first have a compatible TV that supports high dynamic range. With compatible ...

Apple today shared a new video in its ongoing "Shot on iPhone" series, this time highlighting a short film about a Chinese New Year legend reimagined as a contemporary coming-of-age story. Directed by American filmmaker Lulu Wang, "Nian" tells the story of a little girl who grows curious about a mythical creature that lives in the forest and – so her parents say – likes to eat children. ...

Apple's upcoming iPhone 13 models will be slightly thicker than the iPhone 12 models and will also feature larger, thicker camera bumps with lenses that protrude less, according to iPhone 13 schematics seen by MacRumors. The new iPhone 13 and 13 Pro models are expected to feature a thickness of 7.57mm, up from 7.4mm in the iPhone 12 models. That's an increase of 0.17mm, which won't be hugely ...

Apple is looking to significantly reduce the appearance of fingerprints and smudges on the upcoming iPhone 13, according to leaker Max Weinbach. A YouTube video from EverythingApplePro that shared Weinbach's leaks said that the iPhone 13 Pro models will feature a new anti-smudge and anti-fingerprint coating, a move that appears to address complaints that the iPhone 12 Pro's flat stainless...

One of the key new camera-related features of the iPhone 12 lineup is support for Dolby Vision, a professional HDR video format that provides more accurate, lifelike color along with brighter highlights and darker shadows. Shot on iPhone 12 Pro in Dolby Vision by Academy Award winning cinematographer Emmanuel Lubezki Apple says iPhone 12 models are the world's first devices capable of...

Apple today shared a new "Shot on iPhone" video that offers a behind the scenes look at what it takes to create "Shot on iPhone" movies. The video features four student filmmakers reimagining cinema tradition in a new way and taking advantage of classic noir, magical realism, stop-motion animation, and more. The videos were shot using one of Apple's new iPhone 12 devices, and the full...

Apple today continued on with its "Behind the Mac" advertising campaign, sharing two new videos in the series. The first new Behind the Mac spot features musical artist FINNEAS, who is Billie Eilish's brother. The video walks through his creative process using the Mac to develop music, and he calls the Mac "the last instrument" that he learned. Apple's second Behind the Mac video focuses...

Apple today shared a new video in its ongoing "Shot on iPhone" series, this time highlighting a short film that was captured by director Damien Chazelle, known for films like "La La Land" and "Whiplash." The nine minute short film was shot with an iPhone 11 Pro and all of the footage was captured in a vertical aspect ratio. Apple also included a behind the scenes look at how the film was...