Kuo: iPhone 12 Pro Demand Higher Than Expected

TF International Securities analyst Ming-Chi Kuo released a research note this morning detailing what he's seen with the volume of iPhone 12 and ‌iPhone 12‌ Pro pre-orders in the first weekend of sales.

iphone 12 vs iphone 12 pro
Kuo had previously indicated that Apple's estimated shipment allocations for the new iPhone models placed the ‌iPhone 12‌ at the top with 40-45% of inventory allocation (up from 15-20%). However, the strong interest in the ‌iPhone 12‌ Pro in pre-orders has caused him to revise that split:

The iPhone 12 Pro pre-order beat our expectation because of Apple core fans’ initial preference for high-end models, the strong demand in the Chinese market, and the coming peak season demand in the US and Europe.

Due to the demand, Kuo sees the ‌iPhone 12‌ and 12 Pro to each have approximately 30-35% share each of new ‌iPhone‌ shipments in this quarter. Meanwhile, Kuo also downgraded his expectations for the iPhone 12 mini with estimates that it will be responsible for only 10-15% of sales (down from 20-25%). Kuo cites weak demand for the smaller device in the Chinese market.

The ‌iPhone 12‌ Pro and 12 are very similar devices, though the Pro model has LiDAR, a telephoto camera lens and more RAM. More detailed comparison available:

The ‌iPhone 12‌ and 12 Pro became eligible for pre-order on Friday, October 16. The ‌iPhone 12 mini‌ and iPhone 12 Pro Max pre-orders kick off on November 6.

Related Roundup: iPhone 12
Related Forum: iPhone

Top Rated Comments

Goldfrapp Avatar
24 months ago
It's the same story every year

I've never seen an iPhone launch whose demand was lower than expected
Score: 33 Votes (Like | Disagree)
arn Avatar
24 months ago

It's the same story every year

I've never seen an iPhone launch whose demand was lower than expected
This is specifically about the Pro vs the non-pro. So in this case non-pro demand was lower than expected.

arn
Score: 21 Votes (Like | Disagree)
ilikewhey Avatar
24 months ago
kinda obvious when you jack up the price for 12 by 100 bucks, after matching the storage difference is only 120-150 depending on carrier.
Score: 19 Votes (Like | Disagree)
GermanSuplex Avatar
24 months ago
I originally was torn between the pro max and the mini - the mini for the size and how it was quite an upgrade over my XR, but I really like the pro camera features. However, I ended up compromising and going for the 12 pro. I’m just starting on iPhone photography, but the Max Pro is just too big a phone. I love the size of the XR.
Score: 12 Votes (Like | Disagree)
newyorksole Avatar
24 months ago
Gonna be a lot of Pacific Blue iPhones out there Lol.

The lineup this year is very good.
Score: 11 Votes (Like | Disagree)
pioneer9k Avatar
24 months ago
Upgrading from my X, I would miss the telephoto lens for sure. I also appreciate the brighter screen and more RAM and 128gb. Thats why I went with the Pro
Score: 11 Votes (Like | Disagree)

Related Stories

iphone 14 pro display schematics

Alleged iPhone 14 Pro Display Schematic Shows True Size of Pill-Shaped and Circular Cutouts Expected to Replace the Notch

Saturday February 26, 2022 11:25 pm PST by
An image alleged to be the display schematic for the iPhone 14 Pro series has emerged online, offering us a look at the true size of the pill-shaped and circular cutout design expected to debut on the high-end 2022 iPhones in replacement of the notch. The image first emerged on Weibo and was later shared by Apple leaker Jon Prosser who claims to have been able to "independently" confirm...
iPhone 14 Mock Feature Pruple 2

iPhone 14 Pro Models to Feature Hole-Punch Display

Wednesday December 8, 2021 3:40 pm PST by
The high-end iPhone 14 Pro models launching in 2022 are expected to have a hole-punch display, according to Korean website The Elec. The 6.1-inch iPhone 14 Pro and a 6.7-inch iPhone 14 Pro Max are expected to feature the upgraded display, which will do away with the notch used in the current iPhone models. The hole-punch cutout will allow Apple to provide a larger display area while still...
apple store down

Apple Online Store Down Ahead of iPhone 13 and 13 Pro Pre-Orders

Thursday September 16, 2021 9:48 pm PDT by
Apple's online store is down ahead of iPhone 13 mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max pre-orders, which are set to begin at 5:00 a.m. Pacific Time in the United States. "You're... early," reads the Apple Store message when attempting to visit the U.S. website. "Pre-order begins at 5:00 a.m. PDT. Enjoy the extra sleep." Apple used to do new device pre-orders at 12:01 a.m....
maxresdefault

Apple Shares Guided Video Tour of iPhone 13 and 13 Pro

Friday September 17, 2021 9:27 am PDT by
Apple today published a seven minute video positioned as a tour of the iPhone 13 and 13 Pro, with the walkthrough coinciding with the pre-orders that are now live. Filmed at the Tower Theater Apple Store in Los Angeles, the tour highlights the four available sizes, camera technology like Cinematic Mode and improved low-light performance, the Ceramic Shield display and IP68 water resistance,...
iPhone 14 Mock Feature Pruple 2

iPhone 14 Pro and Pro Max Hole-Punch Displays to Be Supplied By LG and Samsung

Thursday December 23, 2021 2:58 am PST by
Next year's iPhone 14 Pro and iPhone 14 Pro Max will feature hole-punched LTPO OLED display panels supplied by Samsung and LG, according to Korean site The Elec. Rumors that the 2022 iPhone models won't have a notch started in March of this year, when Apple analyst Ming-Chi Kuo said they will instead adopt a hole-punch design, a design that Android devices have used for a few years now. The...
iPhone 14 Mock Pill Blue Feature

iPhone 14 Pro Design Details Starting to Emerge

Wednesday January 12, 2022 2:10 am PST by
Key design elements of Apple's "iPhone 14 Pro" are beginning to emerge ahead of the device's expected unveiling in September. The iPhone 14 Pro and iPhone 14 Pro Max, which are expected to come in the same 6.1-inch and 6.7-inch display sizes as the iPhone 13 Pro and iPhone 13 Pro Max, are expected to feature a refreshed design. Apple usually redesigns its flagship iPhone models every two to...
iPhone 14 Mock pill and hole thumb

Kuo: Only iPhone 14 Pro Models to Get 'A16' Chip, Standard Models to Retain A15

Sunday March 13, 2022 8:49 am PDT by
Only the iPhone 14 Pro models will have the "A16" chip, while the standard iPhone 14 models will retain the A15 Bionic chip from the iPhone 13, according to insightful Apple analyst Ming-Chi Kuo. In a tweet, Kuo said that the 6.1-inch "iPhone 14 Pro" and the 6.7-inch "iPhone 14 Pro Max" will get the A16 chip, while the 6.1-inch "iPhone 14" and the 6.7-inch "iPhone 14 Max" will retain the...
iPhone 14 Hole Punch Feature

Kuo: iPhone 14 Pro Models to Feature Hole-Punch Display and 48MP Wide Camera

Monday September 20, 2021 8:36 am PDT by
Just a few days after iPhone 13 pre-orders began, well-known Apple analyst Ming-Chi Kuo is looking ahead. In a research note seen by MacRumors, Kuo shared some of his key hardware expectations for next year's tentatively named iPhone 14 Pro models, including a hole-punch display and a 48-megapixel Wide lens for the rear camera system. A hole-punch design refers to a display with only a small ...

Popular Stories

Apple Watch Series 7 Starlight Midnight

Standard Apple Watch Series 8 Rumored to Feature Same Design as Series 7

Friday August 5, 2022 7:46 am PDT by
The standard 41mm and 45mm models of the Apple Watch Series 8 will feature the same design as the Apple Watch Series 7, according to Twitter user @ShrimpApplePro, who was first to reveal that iPhone 14 Pro models would feature a new pill-and-hole display. Titanium will not be an option for the standard Apple Watch Series 8 models either, according to @ShrimpApplePro, but Bloomberg's Mark...
cook sept 2020 event

Gurman: Apple Preparing Pre-Recorded iPhone 14 and Apple Watch Series 8 Event

Sunday August 7, 2022 6:13 am PDT by
Apple has "started to record" its virtual September event, where it's expected to announce the upcoming iPhone 14 lineup, the Apple Watch Series 8, and a new "rugged" Apple Watch model, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says the event, which is expected to take place in the early part of September, is already under production, implying...
iPhone 14 Pro Purple Front and Back MacRumors Exclusive

Five iPhone 14 Rumors You May Have Missed

Thursday August 4, 2022 6:05 am PDT by
With August upon us, the countdown is officially on. We're just weeks away from when we're expecting Apple to announce the iPhone 14 lineup. Rumors of the next iPhone start early in the year, and as a result, some details about the upcoming device sometimes get lost in the crowd. Exclusive MacRumors iPhone 14 Pro renders by graphic designer Ian Zelbo To help MacRumors readers, we've created a ...
banish safari app pop ups

New iOS App Blocks Those Annoying 'Open in App' Pop-Ups in Safari

Friday August 5, 2022 2:47 am PDT by
You've probably experienced visiting a website like Reddit or LinkedIn on your iPhone only to be greeted with an annoying, almost full-screen pop-up urging you to view the content in their app instead of on the website. It's a common practice for websites that have accompanying iOS apps to push users to open (if they already have the app installed) or download their app from the App Store to ...
top stories 7aug22

Top Stories: iPadOS 16 Delayed, iPhone 14 Pro Rumors, Studio Display Speaker Issues

Saturday August 6, 2022 6:00 am PDT by
The big Apple news this week was word that the upcoming iPadOS 16 update apparently won't be arriving alongside its counterpart update for the iPhone in September, largely due to a need to continue refining the new Stage Manager multitasking feature. Other popular stories this week included more hints about the iPhone 14 Pro's rumored always-on display, potential design leaks for the...