Amazon's 48-Hour 'Prime Day' Event Takes Place October 13 and 14

For the last few years, Amazon has been hosting an epic Prime Day sale that offers up deals and discounts on a huge range of products, and like 2019, this year's Prime Day will actually take place over two days, kicking off at midnight on October 13.

prime day 2020
As usual, Amazon already has some early Prime Day deals on its website exclusively for Prime subscribers, with early discounts on Alexa devices and other Amazon products. Prime Day itself will include discounts on everything from tech products to home products, clothing, toys, and more.

Prime Day 2020 is a little later in the year than usual because of the ongoing global health crisis, but when it starts, Amazon's website will be filled with lightning deals that kick off at different times over the course of the day, with the available products rotating over time. Lightning deals last for as long as stock lasts, and some of the better deals can go quick.

Last year, we did a live blog covering all of the best Apple-related deals available during Amazon's Prime Day, and we plan to do similar coverage this year so make sure to tune in to MacRumors on October 13 and 14 for help sorting through all of the sales.

Prime Day sales are designed for Amazon Prime members, and a Prime membership is required to get the deals, although non-Prime customers can get access to the deals by signing up for a free 14-day Prime trial in October and then choosing not to continue to paid membership at the end of the trial period.

Prime Day discounts will be available to Amazon customers in the United States, U.K., U.A.E, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Belgium, Austria, Australia, and – participating for the first time this year – Turkey and Brazil.

Top Rated Comments

adamjackson Avatar
16 weeks ago
Remember, there are scandals around Prime Day with stories every year about Amazon jacking up prices the day before or fake-inflation of prices to make consumers feel like they're getting a deal. Also stories about merchants who see their prices adjust without prior notice from Amazon. It may not be a good deal even if Amazon is saying it is.

When in doubt, a site like https://camelcamelcamel.com can let you see historical pricing for the item you're about to buy so you can see if it's a good deal.
Score: 18 Votes (Like | Disagree)
MacOH21 Avatar
16 weeks ago
Time to buy my Amazon [S]listening device[/S] echo sphere for $25.
Score: 9 Votes (Like | Disagree)
harambe4ever Avatar
16 weeks ago
I've never once seen something I actually want that is on sale during Prime Day. It's a great marketing tool by Amazon that gets the media to jump with excitement, but I think most people know it is a gimmick.
Score: 6 Votes (Like | Disagree)
mattopotamus Avatar
16 weeks ago


Remember, there are scandals around Prime Day with stories every year about Amazon jacking up prices the day before or fake-inflation of prices to make consumers feel like they're getting a deal. Also stories about merchants who see their prices adjust without prior notice from Amazon. It may not be a good deal even if Amazon is saying it is.

When in doubt, a site like https://camelcamelcamel.com can let you see historical pricing for the item you're about to buy so you can see if it's a good deal.

It's very similar to most holiday deals. They advertise something as originally $2000 and today is $1300 (save $700). The problem is it's always $1350 so you are always getting a similar deal. Sure there are savings, but nothing like the way it is advertised.
Score: 6 Votes (Like | Disagree)
chasing.stoke Avatar
16 weeks ago
Prime day? This is iPhone day baby
Score: 5 Votes (Like | Disagree)
PickUrPoison Avatar
16 weeks ago


<snip>
When in doubt, a site like https://camelcamelcamel.com can let you see historical pricing for the item you're about to buy so you can see if it's a good deal.

100%. And it’s also important to check prices before ordering even when it’s not Prime day, since Amazon won’t make price adjustments anymore.

If the price goes down, say, the day after you receive the item, you’re out of luck, except for returning it (if allowed).
Score: 5 Votes (Like | Disagree)

Top Stories

16inchmacbookpromain

Kuo: New MacBook Pro Models to Feature Flat-Edged Design, MagSafe, No Touch Bar and More Ports

Thursday January 14, 2021 9:32 pm PST by
Apple is working on two new MacBook Pro models that will feature significant design changes, well-respected Apple analyst Ming-Chi Kuo said today in a note to investors that was obtained by MacRumors. According to Kuo, Apple is developing two models in 14 and 16-inch size options. The new MacBook Pro machines will feature a flat-edged design, which Kuo describes as "similar to the iPhone 12" ...
foldable iPhone concept feature

Apple Testing In-Display Fingerprint Sensor for iPhone 13, Foldable iPhone Also in the Works

Friday January 15, 2021 1:46 pm PST by
Apple has started "early work" on an iPhone that has a foldable display, according to a new report from Bloomberg's Mark Gurman. Though testing of a foldable iPhone has begun, Apple has not committed to releasing a device that has a foldable display. Development has not yet expanded beyond a display and Apple does not have full foldable iPhone prototypes in its labs. Like foldable...
iphone x camera close

iOS 14.4 Will Introduce Warning on iPhones With Non-Genuine Cameras

Thursday January 14, 2021 8:07 am PST by
In the second beta of iOS 14.4 seeded to developers and public testers this week, MacRumors contributor Steve Moser has discovered code indicating that Apple will be introducing a new warning on iPhones that have had their camera repaired or replaced with aftermarket components rather than genuine Apple components. "Unable to verify this iPhone has a genuine Apple camera," the message will...
iP12 charge airpods feature 2

Hidden iPhone 12 Hardware Feature Could Still be Unlocked

Thursday January 14, 2021 2:51 am PST by
All iPhone 12 and iPhone 12 Pro models purportedly have a hidden reverse wireless charging feature, according to an FCC filing. The feature has not yet been activated, but could yet be unlocked for an upcoming Apple accessory. The FCC filing suggests that iPhone 12 models contain the hardware for Wireless Power Transfer (WPT) to accessories: In addition to being able to be charged by a...
Top Stories 43 Feature

Top Stories: MacBook Pro, iMac, Mac Pro, and iPhone Rumors, Best of CES 2021

Saturday January 16, 2021 6:00 am PST by
This week was sure a busy one in the Apple world, with a flurry of announcements out of CES early in the week followed by a rash of Mac- and iPhone-related rumors later in the week. The new rumors this week included details on updated MacBook Pro, iMac, and Mac Pro models, as well as a few other tidbits, so make sure to read on below to get caught up! Kuo: New MacBook Pro Models to...
iphone 5s black slate

Images of Unreleased iPhone 5s in Black and Slate Shared Online

Sunday January 17, 2021 9:47 am PST by
Twitter user @DongleBookPro has today shared images of a prototype iPhone 5s in an unreleased Black and Slate color. The iPhone 5s was launched in September 2013. The device featured Touch ID, a 64-bit processor, and a True Tone LED flash for the first time. Other new features included a five-element lens with an f/2.2 aperture, a 15 percent larger camera sensor, Burst Mode, and Slo-Mo...
Apple TV Ray Light 2 Triad

Apple Extends Free Apple TV+ Trials Until July

Friday January 15, 2021 10:50 am PST by
Apple is once again planning to extend its free Apple TV+ trial subscriptions, this time until July. When Apple TV+ launched in November 2019, Apple offered free Apple TV+ subscriptions to those who purchased a new Apple device in or after September 2019. Those free subscriptions were set to expire in November 2020, but in October 2020, Apple announced that it was extending free trials...
pat gelsinger intel

Incoming Intel CEO Derides Company's Inability to 'Deliver Better Products' Than Apple's M1 Chip

Friday January 15, 2021 6:17 am PST by
Incoming Intel CEO Pat Gelsinger has said that the company must "deliver better products" than Apple, which he described as a "lifestyle company," and says that Intel's best days are "in front of it" (via The Oregonian). Speaking at an Intel all-hands meeting yesterday, Gelsinger derisively implied that Apple is merely a "lifestyle company," so Intel must be able to surpass its technology: ...
mac pro mini feature

Apple Working on Two New Mac Pro Desktops, One of Which Will Be Reminiscent of Power Mac G4 Cube

Friday January 15, 2021 10:23 am PST by
Apple is developing two versions of the Mac Pro to succeed the Mac Pro that was first released in December 2019, according to a new report from Bloomberg. The first updated Mac Pro is a direct successor to the current Mac Pro and it will use the same design. It may also be equipped with Intel processors rather than Apple silicon chips, and it could be one of the sole machines in the Mac...
macbook pro 16 inch thunderbolt

Bloomberg: Next-Generation MacBook Pro to Offer Improved Displays, Faster Charging Over MagSafe

Thursday January 14, 2021 11:36 pm PST by
Following today's report from analyst Ming-Chi Kuo outlining major changes for the next-generation MacBook Pro models coming in the third quarter of this year, Bloomberg's Mark Gurman has weighed in with his own report corroborating some of the details but seemingly differing a bit on others. First, Gurman shares more details on the return of MagSafe charging to the MacBook Pro, indicating...