Amazon's 48-Hour 'Prime Day' Event Takes Place October 13 and 14

For the last few years, Amazon has been hosting an epic Prime Day sale that offers up deals and discounts on a huge range of products, and like 2019, this year's Prime Day will actually take place over two days, kicking off at midnight on October 13.

prime day 2020
As usual, Amazon already has some early Prime Day deals on its website exclusively for Prime subscribers, with early discounts on Alexa devices and other Amazon products. Prime Day itself will include discounts on everything from tech products to home products, clothing, toys, and more.

Prime Day 2020 is a little later in the year than usual because of the ongoing global health crisis, but when it starts, Amazon's website will be filled with lightning deals that kick off at different times over the course of the day, with the available products rotating over time. Lightning deals last for as long as stock lasts, and some of the better deals can go quick.

Last year, we did a live blog covering all of the best Apple-related deals available during Amazon's Prime Day, and we plan to do similar coverage this year so make sure to tune in to MacRumors on October 13 and 14 for help sorting through all of the sales.

Prime Day sales are designed for Amazon Prime members, and a Prime membership is required to get the deals, although non-Prime customers can get access to the deals by signing up for a free 14-day Prime trial in October and then choosing not to continue to paid membership at the end of the trial period.

Prime Day discounts will be available to Amazon customers in the United States, U.K., U.A.E, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Belgium, Austria, Australia, and – participating for the first time this year – Turkey and Brazil.

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
apple intelligence black

Report: Apple's AI Strategy Could Finally Pay Off in 2026

Tuesday December 30, 2025 9:01 am PST by
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues. The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
apple fitness 2026 1

Apple Teases 'Something Big' Coming Soon to Apple Fitness+

Tuesday December 30, 2025 2:11 pm PST by
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+. What's Apple Fitness+ Planning for the New Year? Something Big is Coming to Apple Fitness+ The Countdown Begins. Apple Fitness+ 2026 is Almost Here 2026 Plans Still Under ...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
Mac Pro Feature Blue

What's Happening With the Mac Pro?

Wednesday December 31, 2025 9:59 am PST by
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro. Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...

Top Rated Comments

adamjackson Avatar
69 months ago
Remember, there are scandals around Prime Day with stories every year about Amazon jacking up prices the day before or fake-inflation of prices to make consumers feel like they're getting a deal. Also stories about merchants who see their prices adjust without prior notice from Amazon. It may not be a good deal even if Amazon is saying it is.

When in doubt, a site like https://camelcamelcamel.com can let you see historical pricing for the item you're about to buy so you can see if it's a good deal.
Score: 18 Votes (Like | Disagree)
MacOH21 Avatar
69 months ago
Time to buy my Amazon [S]listening device[/S] echo sphere for $25.
Score: 9 Votes (Like | Disagree)
harambe4ever Avatar
69 months ago
I've never once seen something I actually want that is on sale during Prime Day. It's a great marketing tool by Amazon that gets the media to jump with excitement, but I think most people know it is a gimmick.
Score: 6 Votes (Like | Disagree)
mattopotamus Avatar
69 months ago

Remember, there are scandals around Prime Day with stories every year about Amazon jacking up prices the day before or fake-inflation of prices to make consumers feel like they're getting a deal. Also stories about merchants who see their prices adjust without prior notice from Amazon. It may not be a good deal even if Amazon is saying it is.

When in doubt, a site like https://camelcamelcamel.com can let you see historical pricing for the item you're about to buy so you can see if it's a good deal.

It's very similar to most holiday deals. They advertise something as originally $2000 and today is $1300 (save $700). The problem is it's always $1350 so you are always getting a similar deal. Sure there are savings, but nothing like the way it is advertised.
Score: 6 Votes (Like | Disagree)
chasing.stoke Avatar
69 months ago
Prime day? This is iPhone day baby
Score: 5 Votes (Like | Disagree)
PickUrPoison Avatar
69 months ago

<snip>
When in doubt, a site like https://camelcamelcamel.com can let you see historical pricing for the item you're about to buy so you can see if it's a good deal.
100%. And it’s also important to check prices before ordering even when it’s not Prime day, since Amazon won’t make price adjustments anymore.

If the price goes down, say, the day after you receive the item, you’re out of luck, except for returning it (if allowed).
Score: 5 Votes (Like | Disagree)