One of the new features that arrived in iOS 14 is called App Clips. App Clips is described by Apple to be a "small part of your app" that can be available to users at just the right moment.
App Clips focus on finishing one task quickly. An ideal App Clip experience allows users to open and complete a task in seconds.
Instead of requiring an App Store download, they can be loaded and run via Safari, and once done with the experience, the full app download is offered to the user. Early examples given by Apple included take-out order apps, scooter rental apps, or apps to set up an appliance for the first time.
Game developer Firi Games has implemented an App Clip for their space shooter game Phoenix 2. The App Clip can be played by visiting their Phoenix 2 website on an iOS 14 device and tapping "Play" on the banner that appears on the top of the screen.
The introduction of Phoenix 2 is also available as an App Clip. App Clips are a new iOS 14 feature that allows you to run a part of an app without any download from the App Store. Try it yourself by tapping the 'play' button in the banner at the top of this website (requires Safari on iOS 14; the banner does not show if you have Phoenix 2 already installed).
After a few moments of downloading the assets, the introduction level to Phoenix 2 appears playable as a native App Clip on your device.
The demo plays just like a native app but without any app installation. Once done with the demo, a link to the App Store is available to the full game [Free]. TouchArcade wrote about the experience and thought the "frictionless experience" for game demos held a lot of potential for App Store game discovery.
Monday January 26, 2026 1:55 pm PST by Joe Rossignol
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch.
Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More
Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
Thursday January 29, 2026 10:07 am PST by Joe Rossignol
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Monday January 26, 2026 3:56 pm PST by Juli Clover
Alongside iOS 26.2.1, Apple today released an updated version of iOS 12 for devices that are still running that operating system update, eight years after the software was first released.
iOS 12.5.8 is available for the iPhone 5s and the iPhone 6, meaning Apple is continuing to support these devices for 13 and 12 years after launch, respectively. The iPhone 5s came out in September 2013,...
Tuesday January 27, 2026 2:39 pm PST by Joe Rossignol
Update: Apple Creator Studio is now available.
Apple Creator Studio launches this Wednesday, January 28. The all-in-one subscription provides access to the Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage apps, with U.S. pricing set at $12.99 per month or $129 per year.
A subscription to Apple Creator Studio also unlocks "intelligent features" and "premium...
Friday January 30, 2026 5:40 am PST by Joe Rossignol
Apple CEO Tim Cook believes that his company will have opportunities to deliver "innovations that have never been seen before" this year.
"As I said at the beginning of my remarks, this was, in so many ways, a remarkable quarter for Apple, and we're excited for all the opportunities we'll have in the year ahead to deliver innovations that have never been seen before and enrich the lives of...
I honestly haven't played a game on an iPhone since Tap Tap Revenge back in 2008 and this was neat in that it was cool to try a game and see how mobile gaming has changed but then realize honestly it hasn't changed much. This was just a copy of an arcade game from the 80s on a very tiny screen. the drama around Fortnite legitimately confuses me. People actually play games on these small screens? bewildering.
Also, I ended up downloading the whole game and didn't really pay attention to whether I was paying anything for it, so there's that. I just wanted to keep playing, and I'm sure lots of people will be smarter than I was, but I wonder how this might play out in the future
