Apple Shipped 15 Million iPhones in the U.S. in Q2 2020, a New Domestic Record

Apple shipped approximately 15 million iPhones in the United States in the second quarter of 2020, according to a new report shared by Canalys, setting a new domestic record.

wW22JSNybAlODvIC637n3QupUlOJCj7v

Apple shipped 15 percent more iPhone 11 devices than last year's equivalent, iPhone XR. Most strikingly, iPhone SE was responsible for growing Apple's quarterly market share to 47 percent. Overall, Apple shipped 10 percent more devices compared to the same quarter of last year.

Vendors shipped 31.9 million smartphones in the United States in total. This represents a 5 percent year-on-year decline, but an 11 percent quarter-on-quarter increase. The reopening of manufacturing facilities in China at the end of March and retail stores reopening in May and June were key contributors to growth. Around 70 percent of smartphones shipped in the U.S. in the second quarter of 2020 were made in China, up 60 percent from the last quarter.

Screenshot 2020 08 13 at 09

5G adoption was low in the second quarter of 2020, but is expected to increase as more 5G-connected devices come to market in the coming months. Apple is expected to contribute to this drive for 5G adoption with the release of 5G-enabled iPhones this fall.

"As the coronavirus pandemic forced consumers to stay at home, 5G adoption in the U.S. failed to take off. Store closures and virus fears limited interaction with demonstration models, tight consumer budgets further constrained spending power, and with scarce 5G network coverage in American suburbia, consumers saw plenty of reasons to buy a 4G device instead," Canalys Analyst Vincent Thielke said. "Despite the lackluster 5G roll-out so far, strong carrier marketing in coming quarters will be instrumental in catalyzing a multi-year transition period from LTE to 5G."

Canalys also noted the "perpetual state of uncertainty" hanging over smartphone vendors due to an escalation of tensions between the U.S. and China, but explained that this largely does not affect Samsung and LG.

"The worsening relationship has resulted in extreme instability that has global onlookers eagerly awaiting November's presidential election. This may guide the U.S.-China trade war into a new phase of détente – or reignite flare-ups," Thielke explained.

Apple and Samsung together account for seven out of every 10 devices sold. The average price of a smartphone in the U.S. dropped 10 percent compared to last year, down to $503. Canalys found that distributors are increasing orders for ultra-low-end Android smartphones from lesser-known brands, such as Unimax and Wiko. Google and other Android brands are increasing their exposure to the low-end and mid-range segments, and in addition to the success of ‌iPhone SE‌, it appears that the sub-$400 segment is poised to gain more prominence.

Tags: China, 5G, Canalys

Top Rated Comments

swm Avatar
15 months ago
apple was considered as a luxury item, but more and more people realise that it’s price is associated with the value of experience. that’s a solid ecosystem they’ve built. and the rest of the market/competition is nowhere to be seen.

and also kind of a drug after the first purchase :-)
Score: 11 Votes (Like | Disagree)
djcerla Avatar
15 months ago
With Google seemingly losing all interest in Android, the iPhone has only started its new leg of growth.
Score: 6 Votes (Like | Disagree)
Mr. Dee Avatar
15 months ago
I have thought about the scenarios of switching to Android. For me, it makes absolutely no sense. First, I am too deep in the Apple ecosystem. I love how I can take calls on my Apple Watch in the kitchen while preparing my meals, count my steps on my way to work, get notifications at my desk while phone is locked away and even respond to them.

Then there is the syncing and cohesiveness between my iPhone, iPad and Mac. It’s just too good, right now, I’m on the brink of subscribing to iCloud storage just to get the added benefit of having my photos and other stuffed properly synced. Finally, the user experience; there is a DNA in Apples culture that Steve Jobs has certainly left behind that is really being self actualize with each product. It’s simple, I describe it as doing as what was thought to be impossible.

There are some things I can’t even explain that the Mac does, that I just don’t understand why Windows has not grasped in all its years of existence.

Oh, and Apple support for their devices is way much longer than.
Score: 4 Votes (Like | Disagree)
LeeW Avatar
15 months ago
No surprise with the SE being a good seller as anticipated, which is a good thing, the more customers, the more developers will create and so on.
Score: 3 Votes (Like | Disagree)
macduke Avatar
15 months ago
Gotta spend that COVID cash! This explains why all the local shops are still going out of business and laying off people.
Score: 1 Votes (Like | Disagree)
I7guy Avatar
15 months ago
If these guesstimates are to be believed great news for Apple.
Score: 1 Votes (Like | Disagree)

Top Stories

m1x mac mini screen feature

High-End 'M1X' Mac Mini With New Design and Additional Ports Expected to Launch in the 'Next Several Months'

Sunday August 22, 2021 5:59 am PDT by
Apple can be expected to launch an updated high-end Mac mini with a new design and a faster "M1X" Apple silicon processor in the "next several months," Bloomberg's Mark Gurman reports. In the latest publication of his Power On newsletter, Gurman writes that a new high-end Mac mini, which has previously been reported to feature a new design with additional ports, can be expected to replace...
mac scanner permission error

Apple Says Fix Planned for 'You Do Not Have Permission to Open the Application' Error When Using a Scanner on Mac

Saturday August 14, 2021 6:15 am PDT by
In a newly published support document on its website, Apple has acknowledged an error that some users may receive when they try to use a scanner with a Mac in the Image Capture app, Preview app, or the Printers & Scanners section of System Preferences. A screenshot of the error message from the HP Support Community When attempting to use a scanner with a Mac, Apple said users might get an...
iCloud General Feature

iCloud+'s New Custom Email Domain Feature Now Available in Beta

Wednesday August 25, 2021 7:48 am PDT by
Starting with iOS 15, iPadOS 15, and macOS Monterey, users with a paid iCloud+ storage plan can personalize their iCloud email address with a custom domain name, such as johnny@appleseed.com, and the feature is now available in beta. iCloud+ subscribers interested in setting up a custom email domain can visit the beta.icloud.com website, select "Account Settings" under their name, and select ...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
macbookpro13large

macOS Big Sur Update Bricking Some Older MacBook Pro Models

Sunday November 15, 2020 5:33 am PST by
A large number of late 2013 and mid 2014 13-inch MacBook Pro owners are reporting that the macOS Big Sur update is bricking their machines. A MacRumors forum thread contains a significant number of users reporting the issue, and similar problems are being reported across Reddit and the Apple Support Communities, suggesting the problem is widespread. Users are reporting that during the...
m1 imac orange

New iMac Tidbits: Headphone Jack on Side, Ethernet Port on Power Adapter, Spatial Audio and WiFi 6 Support, No SD Card Slot

Wednesday April 21, 2021 6:38 am PDT by
Apple yesterday announced a completely redesigned 24-inch iMac with the M1 Apple silicon chip. The new iMac, the first major redesign of the Mac desktop computer since 2012, has several changes compared to the previous generation. In the aftermath of the event, a few new features and tidbits may have slipped under the radar, so we’ve compiled this list of some of the less-talked-about...
General YouTube Feature 1

YouTube Premium and Music Surpass 50 Million Subscribers

Friday September 3, 2021 2:19 am PDT by
YouTube says it has passed 50 million subscribers for its Premium and Music subscriptions, making it the "fastest growing music subscription" service in the world, according to YouTube's global head of music, Lyor Cohen. YouTube says that it has more than 50 million paying subscribers collectively across YouTube Premium and YouTube Music. The Google-owned service says it attributes this...
Top Stories 75 Thumbnail

Top Stories: Last-Minute iPhone 13 Rumors, Apple Announces App Store Changes, and More

Saturday September 4, 2021 6:00 am PDT by
The finish line is in sight! Apple's annual iPhone event is likely just a week or so away and all eyes will be on the company as it unveils the next version of its most popular product line. With any luck, we'll also see the next-generation Apple Watch and perhaps even some new AirPods. Other news this week saw Apple making some more changes to its App Store policies in response to a...
omg lightning cable comparison

Security Researcher Develops Lightning Cable With Hidden Chip to Steal Passwords

Thursday September 2, 2021 6:59 am PDT by
A normal-looking Lightning cable that can used to steal data like passwords and send it to a hacker has been developed, Vice reports. The "OMG Cable" compared to Apple's Lightning to USB cable. The "OMG Cable" works exactly like a normal Lightning to USB cable and can log keystrokes from connected Mac keyboards, iPads, and iPhones, and then send this data to a bad actor who could be over a...
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...