Apple Celebrates 10th Anniversary of Apple Store App With Balloons

It's been 10 years since the launch of the Apple Store app, and to celebrate, Apple has a little hidden easter egg that you can find if you search for "10 years" in the ‌Apple Store‌ app.

10yearballoonfeature 1
As noted by Michael Steeber, who found the hidden feature, typing in "10 years" sends two blue balloons soaring up from the bottom of the screen.

The balloons will bounce around for a few moments, and if you tap them, you can pop them. Otherwise, if you leave them alone, they'll simply float away.


You can re-summon the balloons by typing in the phrase again. Make sure to use the ‌Apple Store‌ app, where you make Apple device purchases and view orders, to try the trick.

You can download the ‌Apple Store‌ app from the App Store. [Direct Link]

Popular Stories

Apple Logo Black

Apple Just Made Its Second-Biggest Acquisition Ever After Beats

Thursday January 29, 2026 10:07 am PST by
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio. Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014. Q.ai has...
imac video apple feature

Apple Unveils First New Products of 2026

Monday January 26, 2026 1:55 pm PST by
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch. Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
iPhone 5s

iPhone 5s Gets New Software Update 13 Years After Launch

Monday January 26, 2026 3:56 pm PST by
Alongside iOS 26.2.1, Apple today released an updated version of iOS 12 for devices that are still running that operating system update, eight years after the software was first released. iOS 12.5.8 is available for the iPhone 5s and the iPhone 6, meaning Apple is continuing to support these devices for 13 and 12 years after launch, respectively. The iPhone 5s came out in September 2013,...
Apple Creator Studio

Apple's Next Launch is Today

Tuesday January 27, 2026 2:39 pm PST by
Update: Apple Creator Studio is now available. Apple Creator Studio launches this Wednesday, January 28. The all-in-one subscription provides access to the Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage apps, with U.S. pricing set at $12.99 per month or $129 per year. A subscription to Apple Creator Studio also unlocks "intelligent features" and "premium...
apple silicon 1 feature

Apple Responds to Skyrocketing RAM and Storage Chip Prices

Thursday January 29, 2026 2:40 pm PST by
On an earnings call with equity analysts today, Apple CEO Tim Cook responded to fast-rising RAM and SSD storage chip prices in the supply chain. Prices for RAM and NAND storage chips are surging lately due to high demand from companies building out AI servers, resulting in supply constraints. Cook said that rising memory chip prices had a "minimal impact" on Apple's gross margin in the...

Top Rated Comments

timsutcliffe Avatar
72 months ago
How would you accidentally discover this?
Score: 14 Votes (Like | Disagree)
AngerDanger Avatar
72 months ago
It's not working especially on iOS 14 beta?
Are you using the App Store instead of the Apple Store? ;)
Score: 9 Votes (Like | Disagree)
Graphikos Avatar
72 months ago
You can also move the balloons around by dragging, not just popping. Look at those physics!

My favorite easter egg was when you could find "elvis" on the Apple Newton. The rick-roll on the Apple Watch is a close second though!
Score: 4 Votes (Like | Disagree)
Steelers7510 Avatar
72 months ago
Today’s shaping up to be a real barn burner! First news of a “new” charger, now this.
Score: 3 Votes (Like | Disagree)
supremedesigner Avatar
72 months ago
It's not working especially on iOS 14 beta?
Score: 2 Votes (Like | Disagree)
dragoon2745 Avatar
72 months ago

Read this and it'll all make sense.

New Apple Store App Makes Buying Apple Products Easier ... ('https://www.apple.com/newsroom/2010/06/15New-Apple-Store-App-Makes-Buying-Apple-Products-Easier-Than-Ever/')
So we're off of the anniversary date by 1.5 months? I hope my future wife is as lenient as Apple is.
Score: 2 Votes (Like | Disagree)