Apple Shares Vertical 'Shot on iPhone' Short Film by Damien Chazelle

Every time I see a video shot this way I am compelled to post a link to this video.

Too bad Apple wasn't smart enough to program the camera to alway record horizontal widescreen no matter how you hold the camera.
It's no longer a limitation of the camera sensors in 2020.

Yes YES YES! This should have been done a long time ago. Vertical video is a curse on the world.

Too bad Apple wasn't smart enough to program the camera to alway record horizontal widescreen no matter how you hold the camera.
It's no longer a limitation of the camera sensors in 2020.

No one holds their phone horizontally.

I do and it bugs the living crap outta me when I see vertical videos

People who declare vertical video has no legitimate uses are people who have no creativity.

Because creativity dawned with the smartphone?

Vertical video is lazy social media behavior. My eyes are horizontal. The horizon is... horizontal.

My desktop display is horizontal. My laptop display is horizontal. My iPad is horizontal except when I’m reading certain types of PDF documents. I type on my phone horizontally. Every movie I own is horizontal. Just about every viewing device made from the dawn of moving pictures has been somewhere between square and horizontal.

Everytime I see someone film vertically and then pan wildly around, I’m conflicted between wanting to scream at the screen and needing to suppress motion sickness.


Vertical is fine for a narrow range of images and video, but don’t pretend it’s a creative explosion. It‘s people too lazy to hold their phone with both hands because they know social media isn’t worth their best effort.

It's not a film, it's an ad for Apple.