Apple COO Jeff Williams: 'People Have Been Really Resourceful and We're Moving the Ball Forward'
Apple's chief operating officer Jeff Williams is "optimistic" about the economy's ability to rebound from the impact of the global health crisis, according to an interview he did with Fox Business this morning. Williams said that he feels great about the economy in the long haul, and cited Apple's recent launch of three new products.

"I am optimistic. As you look around, you see the resilience of the people working through this challenging time and when I take a look inside of Apple, I couldn't be more encouraged. During last quarter, even though these are challenging times, we launched three new products and I feel great about the economy in the long haul and it's just a matter of getting from here to there."
Williams also reiterated statements that Apple CEO Tim Cook made during Apple's recent earnings call on Apple's supply chain. Williams said that Apple has addressed its supply chain issues, though he did not comment on whether products might be delayed. "Our supply chains are running largely at capacity," he said. "People are continuing to work."
There have been rumors suggesting some of the 2020 iPhone models could launch later than expected, much like the split between the iPhone XS and XR back in 2018. "I couldn't be prouder of the team finding new ways to get the job done," he said. "People have been really resourceful and we're moving the ball forward."
Williams explained that Apple has plans to open additional retail stores in the coming weeks. Apple has already reopened a store in South Korea, a store in Austria, and 21 of its stores in Australia. "We're bullish in the long haul," said Williams.
Popular Stories
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...