Apple Expecting to Reopen 'Many More' Stores in May

Deirdre O'Brien, Apple's vice president of retail and people, today told Apple employees that "many more" Apple Stores are set to start reopening in May.

applestorepaloalto
O'Brien made the comments during a weekly video update shared with staff, according to Bloomberg. "We are continuing to analyze this health situation in every location, and I do expect we will reopen up many more stores in May," O'Brien told staff. Apple did not specify which stores would be reopened, or the regions where the stores would reopen first.

In March, Apple's retail chief Deirdre O'Brien said that Apple planned to begin opening some stores worldwide in the first half of April, and one lone store in South Korea was indeed opened again on April 18 for repairs and purchase pickups. No other stores have reopened at this time, and a separate retail source said told MacRumors that Apple is aiming to open stores in North America by mid-June.

When stores start reopening, Apple will take into account local conditions and recommendations. Some states in the U.S. have already begun relaxing their social distancing guidelines and allowing businesses to reopen, while others have extended shelter-in-place orders.

Texas, Georgia, and Tennessee, for example, are letting stay at home orders expire, while the Bay Area, where Apple is located, has extended its shelter-in-place order through the end of May. Apple will need to follow state restrictions and guidelines as stores begin to reopen.

All Apple Stores outside of Greater China (and the reopened South Korea location) have been closed since March 14. Over the course of the last few weeks, retail employees have been returning to work through training and meetings at home, while others have been handling online and phone support technical requests.

Popular Stories

apple tv 4k new orange

New Apple TV Expected Later This Year With These New Features

Saturday July 12, 2025 3:09 pm PDT by
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Rumors Faster Wi-Fi Support The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 16 New Features

Friday July 11, 2025 12:40 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3: What to Expect

Sunday July 13, 2025 10:30 am PDT by
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable 5G support, up from LTE on the Apple Watch Ultra 2 Likely a wide-angle OLED display that ...
iphone 16 pro pro max

iPhone 17 Pro Models With BOE Displays Will Be Sold in China Only

Thursday July 10, 2025 11:59 pm PDT by
iPhone 17 Pro and iPhone 17 Pro Max models with displays made by BOE will be sold exclusively in China, according to a new report. Last week, it emerged that Chinese display manufacturer BOE was aggressively ramping up its OLED production capacity for future iPhone models as part of a plan to recapture a major role in Apple's supply chain. Now, tech news aggregator Jukan Choi reports...
top stories 2025 07 12

Top Stories: iPhone 17 Pro Rumors, iOS 26 Beta 3, and More

Saturday July 12, 2025 6:00 am PDT by
The iOS 26 public beta release is quickly approaching, while developers have recently gotten their hands on a third round of betas that has seen Apple continue to tweak features, design, and functionality. We're also continuing to hear rumors about the iPhone 17 lineup that is now just about right around the corner, while Apple's latest big-budget film appears to be taking off, so read on...

Top Rated Comments

danny842003 Avatar
68 months ago

Why does this concern you? You have the choice to not enter any Apple Store. You are free to stay isolated in your bunker for as long as you want, peaking out of your window from time to time to see if people are still alive. So why would you care who enters the stores or how many do so? As long as you stay isolated you’re safe, right?
Because social distancing is pointless on an individual level. Individuals can’t stay isolated forever but communities can reduce risk for everyone.
Score: 26 Votes (Like | Disagree)
Sedulous Avatar
68 months ago
I am sorry but I think many posts here missed the point of these measures. The goal was to “flatten the curve” so that ICUs are not overwhelmed. The goal was never to eliminate infections. The final total number of infections was not going to change much. If the curve has been flattened then it is time to move forward.
Score: 11 Votes (Like | Disagree)
ctyrider Avatar
68 months ago

In the USA at least, every state has up to 10X more CoV cases than they had six weeks ago. Nothing has gotten better in that respect - just a lot lot worse. And a month from now all those numbers will at least double. So let's start opening stores.
But I guess it doesn't matter. Who in their right mind would want to go into one?
The number of new COVID cases will continue to increase no matter what we do, until we either have a vaccine or develop herd immunity. Would you propose we all live in bunkers for next ~2 years?

As long the curve remains flat and the medical services can handle the case load - we should be able to re-open our key businesses with some precautions and reasonable amount of social distancing. Life needs to go on.

I for one would go to the Apple Store, as long as all the reasonable precautions are in place. It's no more risky than going to a grocery store or a pharmacy.
Score: 10 Votes (Like | Disagree)
ctyrider Avatar
68 months ago

You are not the arbiter of what is essential and what is not. For many people, the Apple Store is far more essential than many so-called essential operations that never shut down. If the Apple Store is open, folks can choose if it's essential on their own. That's the great thing about freedom.
I will go further and say that Apple is in fact essential to many of us. I rely on Apple products on a daily basis to do my job from my home and earn my living. Being able to visit Apple retail store for service, repair and checking out their products is quite essential to me.
Score: 8 Votes (Like | Disagree)
tCdemon Avatar
68 months ago
I have a feeling a lot of places are going to reopen next month...hopefully they still continue to implement social distancing and limit how many people inside the store at any given time.
Score: 8 Votes (Like | Disagree)
Techwatcher Avatar
68 months ago

You are not the arbiter of what is essential and what is not. For many people, the Apple Store is far more essential than many so-called essential operations that never shut down. If the Apple Store is open, folks can choose if it's essential on their own. That's the great thing about freedom.
To be fair, it really isn't essential lol.
Score: 8 Votes (Like | Disagree)