Apple Highlights Four Causes Users Can Donate to Instantly With Apple Pay - MacRumors
Skip to Content

Apple Highlights Four Causes Users Can Donate to Instantly With Apple Pay

Apple has begun promoting Apple Pay as a way for people to donate to several causes amid the ongoing global health crisis. Apple has highlighted four causes in particular that users can donate too with ‌Apple Pay‌. All the fundraising appeals are on behalf of GoFundMe.org.

america food fund
America's Food Fund, launched by Leonardo DiCaprio, Laurene Powell Jobs, and Apple, is working to ensure that all people have reliable access to food in this critical time of need.

frontline responders fund
Frontline Responders Fund is focusing all its resources on getting critical supplies including masks, gowns, and gloves to medical professionals in hospitals across the world.

mental health fund
The Mental Health Fund aims to support the work of several organizations hosting text-based hotlines that offer crisis intervention and a gateway to long-term care.

small business relief fund
The Small Business Relief Fund provides micro-grants to qualifying small businesses negatively impacted by the health crisis. The initiative will supply financial assistance and support to U.S. businesses by providing grants, tools, and resources to help during the crisis.

Apple says ‌Apple Pay‌ is the easiest way to donate to the causes you care about: "With no forms to fill out or accounts to create, you can instantly give with just a tap."

Related Roundup: Apple Pay

Popular Stories

Apple Pay Walmart Feature

Walmart to Begin Accepting Apple Pay in U.S. Stores

Friday August 21, 2026 7:09 am PDT by
After years of holding out, Walmart today announced that it will finally begin accepting tap-to-pay options like Apple Pay in some of its Walmart and Sam's Club stores in the U.S. starting Monday, August 24. The retailer plans to roll out tap-to-pay support to all of its U.S. stores by the end of 2026 and to its gas stations by mid-2027. "We want customers and members to have choice in how...
Apple National Parks

Apple Pay Supporting U.S. National Park Foundation Over the Next Week

Friday August 21, 2026 8:52 am PDT by
Now through August 28, Apple will donate $10 to the National Park Foundation for every purchase made in the U.S. using Apple Pay on Apple.com, in the Apple Store app, or at an Apple Store, up to a maximum of $1 million. In addition, the annual U.S. national parks Apple Watch Activity Challenge returns on Sunday, August 23 this...
iOS 27 Next to iPhone

Here's When iOS 27 Rolls Out Today in Every Time Zone [Update: It's Out]

Sunday September 13, 2026 3:00 am PDT by
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking! Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...

Top Rated Comments

84 months ago

"100% of donations (less the 2.9% and $0.30 per donation transaction fee) will go directly to these organizations as they continue to coordinate, mobilize, and distribute meals to those impacted by COVID-19."


They've raised $14,202,400 so far. 2.9% of that is $411,869.60.

Must. Be. Nice.
Of which Visa immediately takes 1.35% and $0.05, Mastercard takes 2% + $.10 for interchange. Plus the cut GoFundMe's merchant bank takes to cover their risk. And the costs of fraud and the services used to detect it. And the costs of your compliance lawyers, since charities are regulated. And at this point we haven't paid for GoFundMe's servers, software engineers, sales and marketing...

Meanwhile, 1.35% is less than the 2% rewards e.g. Chase Double Cash gives out, and doesn't cover the free interest or costs on the Apple/GS side, so the banks are losing money.

Easy to armchair quarterback a business when you don't consider any of the real costs.
Score: 1 Votes (Like | Disagree)
84 months ago
That’s great, these all seem like very urgent and important funds. But I have two questions.

- Where has Apple promoted these funds? Is there a press release or an ad or something?

- I was confused by the following line in the article:

All the fundraising appeals are on behalf of GoFundMe.org ('https://www.gofundme.com').
Isn’t GoFundMe just a fundraising platform? Doesn’t “on behalf of” mean that they are the ones who are ultimately asking for or benefitting from these funds? Unless I’m not aware of a different use of the phrase.
Score: 1 Votes (Like | Disagree)