Apple has begun promoting Apple Pay as a way for people to donate to several causes amid the ongoing global health crisis. Apple has highlighted four causes in particular that users can donate too with Apple Pay. All the fundraising appeals are on behalf of GoFundMe.org.
America's Food Fund, launched by Leonardo DiCaprio, Laurene Powell Jobs, and Apple, is working to ensure that all people have reliable access to food in this critical time of need.
Frontline Responders Fund is focusing all its resources on getting critical supplies including masks, gowns, and gloves to medical professionals in hospitals across the world.
The Mental Health Fund aims to support the work of several organizations hosting text-based hotlines that offer crisis intervention and a gateway to long-term care.
The Small Business Relief Fund provides micro-grants to qualifying small businesses negatively impacted by the health crisis. The initiative will supply financial assistance and support to U.S. businesses by providing grants, tools, and resources to help during the crisis.
Apple says Apple Pay is the easiest way to donate to the causes you care about: "With no forms to fill out or accounts to create, you can instantly give with just a tap."
Several major U.S. cities support the Apple Pay for transit feature that Apple has rolled out, providing a simple way for those who use public transportation to pay for rides.
Apple Pay for transit works in Atlanta, the Bay Area, Boston, Chicago, Los Angeles, New York, Orange County, Philadelphia, Portland, San Diego, Seattle, and Washington, DC.
Some of these cities have supported Apple...
Thursday April 30, 2026 10:21 am PDT by Juli Clover
Mother's Day is coming up on Sunday, May 10, and for those who want to order flowers, Apple has a $20 discount available.
Apple Pay users in the U.S. can get $20 off a purchase from 1-800-Flowers when spending $49.99 or more on a Mother's Day flower bouquet and other select merchandise. The discount is available through May 9 with the promo code APPLEPAY.
To get the deal, iPhone users...
Starting as early as next week, customers who sign up for an Apple Card at Apple's retail stores in the U.S. will receive $249 cash back when they purchase AirPods Pro 3, according to Bloomberg's Mark Gurman. The promotion has yet to be officially announced by Apple, so exact terms and conditions are not available at this time.
AirPods Pro 3 are priced at $249 in the U.S., so customers who...
"100% of donations (less the 2.9% and $0.30 per donation transaction fee) will go directly to these organizations as they continue to coordinate, mobilize, and distribute meals to those impacted by COVID-19."
They've raised $14,202,400 so far. 2.9% of that is $411,869.60.
Must. Be. Nice.
Of which Visa immediately takes 1.35% and $0.05, Mastercard takes 2% + $.10 for interchange. Plus the cut GoFundMe's merchant bank takes to cover their risk. And the costs of fraud and the services used to detect it. And the costs of your compliance lawyers, since charities are regulated. And at this point we haven't paid for GoFundMe's servers, software engineers, sales and marketing...
Meanwhile, 1.35% is less than the 2% rewards e.g. Chase Double Cash gives out, and doesn't cover the free interest or costs on the Apple/GS side, so the banks are losing money.
Easy to armchair quarterback a business when you don't consider any of the real costs.
That’s great, these all seem like very urgent and important funds. But I have two questions.
- Where has Apple promoted these funds? Is there a press release or an ad or something?
- I was confused by the following line in the article:
All the fundraising appeals are on behalf of GoFundMe.org ('https://www.gofundme.com').
Isn’t GoFundMe just a fundraising platform? Doesn’t “on behalf of” mean that they are the ones who are ultimately asking for or benefitting from these funds? Unless I’m not aware of a different use of the phrase.
